- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 369.09 | -7.63 | -14.35 | 14.78 | -1.07 | -11.71 | 11.84 | -7.36 | -4.13 | 22.78 | 11.83 | 4.88 | 4.00 | 7.1 | 3.09 | 3.21 | 0.3 | 11.94 | 6.17 | 21.07 | 22.46 | 32230 | 0.0 | 0.0 |
| 23Q3 (19) | 399.57 | 7.14 | -13.46 | 14.94 | 1.49 | 0.27 | 12.78 | 34.1 | 6.95 | 20.37 | 4.73 | 7.27 | 3.74 | -5.27 | 15.87 | 3.20 | 25.16 | 23.59 | 5.10 | -2.25 | 23.96 | 32230 | 0.0 | -19.46 |
| 23Q2 (18) | 372.93 | 9.13 | -13.19 | 14.72 | 11.77 | -4.79 | 9.53 | -12.81 | -14.14 | 19.45 | 4.23 | 11.14 | 3.95 | 2.42 | 9.67 | 2.56 | -20.1 | -1.1 | 5.22 | -4.48 | 28.02 | 32230 | 0.0 | -19.46 |
| 23Q1 (17) | 341.74 | -20.7 | -17.11 | 13.17 | -21.33 | -7.77 | 10.93 | -11.5 | 5.4 | 18.66 | -14.09 | 15.26 | 3.85 | -0.79 | 11.27 | 3.20 | 11.61 | 27.16 | 5.46 | 8.34 | 39.05 | 32230 | 0.0 | -19.46 |
| 22Q4 (16) | 430.95 | -6.67 | -3.31 | 16.74 | 12.35 | 193.17 | 12.35 | 3.35 | 13.51 | 21.72 | 14.38 | 32.12 | 3.88 | 20.38 | 203.2 | 2.87 | 10.73 | 17.39 | 5.04 | 22.55 | 36.64 | 32230 | -19.46 | -19.46 |
| 22Q3 (15) | 461.74 | 7.49 | 10.3 | 14.9 | -3.62 | 0.4 | 11.95 | 7.66 | 9.94 | 18.99 | 8.51 | 21.89 | 3.23 | -10.34 | -8.97 | 2.59 | 0.16 | -0.33 | 4.11 | 0.95 | 10.51 | 40019 | 0.0 | 10.11 |
| 22Q2 (14) | 429.57 | 4.19 | 5.61 | 15.46 | 8.26 | -6.76 | 11.1 | 7.04 | 43.04 | 17.5 | 8.09 | 5.42 | 3.60 | 3.91 | -11.7 | 2.58 | 2.74 | 35.45 | 4.07 | 3.75 | -0.17 | 40019 | 0.0 | 10.11 |
| 22Q1 (13) | 412.3 | -7.49 | 9.31 | 14.28 | 150.09 | 10.87 | 10.37 | -4.69 | -32.35 | 16.19 | -1.52 | 29.42 | 3.46 | 170.34 | 1.43 | 2.52 | 3.03 | -38.12 | 3.93 | 6.45 | 18.39 | 40019 | 0.0 | 10.11 |
| 21Q4 (12) | 445.69 | 6.46 | 7.56 | 5.71 | -61.52 | -58.8 | 10.88 | 0.09 | -15.66 | 16.44 | 5.52 | 28.74 | 1.28 | -63.86 | -61.7 | 2.44 | -5.98 | -21.59 | 3.69 | -0.88 | 19.69 | 40019 | 10.11 | 10.11 |
| 21Q3 (11) | 418.64 | 2.92 | 1.3 | 14.84 | -10.49 | 18.91 | 10.87 | 40.08 | -26.8 | 15.58 | -6.14 | 38.98 | 3.54 | -13.03 | 17.38 | 2.60 | 36.11 | -27.74 | 3.72 | -8.81 | 37.2 | 36346 | 0.0 | -6.02 |
| 21Q2 (10) | 406.77 | 7.85 | -2.68 | 16.58 | 28.73 | 13.64 | 7.76 | -49.38 | -52.48 | 16.6 | 32.69 | 22.96 | 4.08 | 19.36 | 16.77 | 1.91 | -53.06 | -51.17 | 4.08 | 23.04 | 26.35 | 36346 | 0.0 | -6.02 |
| 21Q1 (9) | 377.18 | -8.97 | 15.78 | 12.88 | -7.07 | -6.46 | 15.33 | 18.84 | 19.11 | 12.51 | -2.04 | -3.92 | 3.41 | 2.09 | -19.21 | 4.06 | 30.55 | 2.88 | 3.32 | 7.62 | -17.02 | 36346 | 0.0 | -13.05 |
| 20Q4 (8) | 414.36 | 0.27 | -6.16 | 13.86 | 11.06 | -5.59 | 12.9 | -13.13 | -17.57 | 12.77 | 13.92 | -17.61 | 3.34 | 10.76 | 0.61 | 3.11 | -13.36 | -12.16 | 3.08 | 13.61 | -12.21 | 36346 | -6.02 | -13.05 |
| 20Q3 (7) | 413.26 | -1.12 | -14.19 | 12.48 | -14.46 | -3.03 | 14.85 | -9.06 | -13.91 | 11.21 | -16.96 | -26.97 | 3.02 | -13.49 | 13.0 | 3.59 | -8.03 | 0.32 | 2.71 | -16.02 | -14.9 | 38676 | 0.0 | -7.48 |
| 20Q2 (6) | 417.96 | 28.3 | -6.01 | 14.59 | 5.95 | -3.51 | 16.33 | 26.88 | 5.42 | 13.5 | 3.69 | -13.79 | 3.49 | -17.42 | 2.66 | 3.91 | -1.11 | 12.16 | 3.23 | -19.19 | -8.28 | 38676 | -7.48 | -7.48 |
| 20Q1 (5) | 325.76 | -26.22 | -20.88 | 13.77 | -6.2 | -9.53 | 12.87 | -17.76 | -1.38 | 13.02 | -16.0 | -9.14 | 4.23 | 27.14 | 14.35 | 3.95 | 11.47 | 24.65 | 4.00 | 13.86 | 14.84 | 41801 | 0.0 | 0.0 |
| 19Q4 (4) | 441.55 | -8.31 | 0.0 | 14.68 | 14.06 | 0.0 | 15.65 | -9.28 | 0.0 | 15.5 | 0.98 | 0.0 | 3.32 | 24.4 | 0.0 | 3.54 | -1.05 | 0.0 | 3.51 | 10.13 | 0.0 | 41801 | 0.0 | 0.0 |
| 19Q3 (3) | 481.58 | 8.3 | 0.0 | 12.87 | -14.88 | 0.0 | 17.25 | 11.36 | 0.0 | 15.35 | -1.98 | 0.0 | 2.67 | -21.4 | 0.0 | 3.58 | 2.83 | 0.0 | 3.19 | -9.49 | 0.0 | 41801 | 0.0 | 0.0 |
| 19Q2 (2) | 444.68 | 8.0 | 0.0 | 15.12 | -0.66 | 0.0 | 15.49 | 18.7 | 0.0 | 15.66 | 9.28 | 0.0 | 3.40 | -8.02 | 0.0 | 3.48 | 9.9 | 0.0 | 3.52 | 1.18 | 0.0 | 41801 | 0.0 | 0.0 |
| 19Q1 (1) | 411.73 | 0.0 | 0.0 | 15.22 | 0.0 | 0.0 | 13.05 | 0.0 | 0.0 | 14.33 | 0.0 | 0.0 | 3.70 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 41801 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1483.33 | -14.48 | 57.61 | -6.14 | 45.09 | -1.46 | 81.26 | 9.21 | 3.88 | 9.75 | 3.04 | 15.22 | 5.48 | 27.7 | 32230 | 0.0 |
| 2022 (9) | 1734.56 | 5.23 | 61.38 | 22.71 | 45.76 | 2.03 | 74.41 | 21.72 | 3.54 | 16.61 | 2.64 | -3.05 | 4.29 | 15.67 | 32230 | -19.46 |
| 2021 (8) | 1648.28 | 4.9 | 50.02 | -8.57 | 44.85 | -21.25 | 61.13 | 21.07 | 3.03 | -12.84 | 2.72 | -24.92 | 3.71 | 15.42 | 40019 | 10.11 |
| 2020 (7) | 1571.34 | -11.7 | 54.71 | -5.48 | 56.95 | -7.31 | 50.49 | -17.0 | 3.48 | 7.05 | 3.62 | 4.97 | 3.21 | -6.0 | 36346 | -6.02 |
| 2019 (6) | 1779.54 | -14.08 | 57.88 | -18.31 | 61.44 | 0.46 | 60.83 | -4.17 | 3.25 | -4.92 | 3.45 | 16.92 | 3.42 | 11.52 | 38676 | -7.48 |
| 2018 (5) | 2071.09 | -3.47 | 70.85 | 4.59 | 61.16 | -0.97 | 63.48 | -1.06 | 3.42 | 8.36 | 2.95 | 2.59 | 3.07 | 2.5 | 41801 | -25.22 |
| 2017 (4) | 2145.64 | -6.54 | 67.74 | 5.32 | 61.76 | 2.69 | 64.16 | 5.11 | 3.16 | 12.68 | 2.88 | 9.88 | 2.99 | 12.46 | 55900 | 2.4 |
| 2016 (3) | 2295.72 | 5.83 | 64.32 | -13.68 | 60.14 | -0.61 | 61.04 | 1.95 | 2.80 | -18.43 | 2.62 | -6.08 | 2.66 | -3.66 | 54589 | 2.07 |
| 2015 (2) | 2169.29 | -5.94 | 74.51 | -15.27 | 60.51 | 1.6 | 59.87 | -6.04 | 3.43 | -9.92 | 2.79 | 8.01 | 2.76 | -0.11 | 53482 | -8.33 |
| 2014 (1) | 2306.32 | 8.17 | 87.94 | 4.82 | 59.56 | 2.02 | 63.72 | 2.28 | 3.81 | 0 | 2.58 | 0 | 2.76 | 0 | 58342 | 107.99 |
