- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.69 | 1.14 | -8.4 | 0.88 | 6.02 | 20.55 | 1.04 | 31.65 | 9.47 | 1.46 | 8.96 | 6.57 | 8.23 | 4.83 | 31.6 | 9.73 | 30.17 | 19.51 | 13.66 | 7.73 | 16.34 | 871 | 0.0 | 0.0 |
| 23Q3 (19) | 10.57 | 2.72 | 10.33 | 0.83 | -24.55 | 6.41 | 0.79 | -11.24 | 5.33 | 1.34 | -5.63 | -10.07 | 7.85 | -26.54 | -3.56 | 7.47 | -13.59 | -4.53 | 12.68 | -8.13 | -18.49 | 871 | 0.0 | -8.03 |
| 23Q2 (18) | 10.29 | -17.15 | 22.21 | 1.1 | 13.4 | 54.93 | 0.89 | 14.1 | 8.54 | 1.42 | 5.97 | 9.23 | 10.69 | 36.88 | 26.77 | 8.65 | 37.72 | -11.19 | 13.80 | 27.91 | -10.62 | 871 | 0.0 | -8.03 |
| 23Q1 (17) | 12.42 | 6.43 | 25.33 | 0.97 | 32.88 | 27.63 | 0.78 | -17.89 | 5.41 | 1.34 | -2.19 | 2.29 | 7.81 | 24.85 | 1.84 | 6.28 | -22.85 | -15.9 | 10.79 | -8.1 | -18.38 | 871 | 0.0 | -8.03 |
| 22Q4 (16) | 11.67 | 21.82 | 12.54 | 0.73 | -6.41 | -18.89 | 0.95 | 26.67 | 20.25 | 1.37 | -8.05 | 7.03 | 6.26 | -23.17 | -27.92 | 8.14 | 3.98 | 6.86 | 11.74 | -24.52 | -4.89 | 871 | -8.03 | -8.03 |
| 22Q3 (15) | 9.58 | 13.78 | 7.04 | 0.78 | 9.86 | 30.0 | 0.75 | -8.54 | 63.04 | 1.49 | 14.62 | 0.0 | 8.14 | -3.44 | 21.45 | 7.83 | -19.61 | 52.32 | 15.55 | 0.74 | -6.58 | 947 | 0.0 | 12.34 |
| 22Q2 (14) | 8.42 | -15.04 | -14.6 | 0.71 | -6.58 | 31.48 | 0.82 | 10.81 | 20.59 | 1.3 | -0.76 | 11.11 | 8.43 | 9.95 | 53.97 | 9.74 | 30.42 | 41.21 | 15.44 | 16.8 | 30.11 | 947 | 0.0 | 12.34 |
| 22Q1 (13) | 9.91 | -4.44 | -14.79 | 0.76 | -15.56 | -8.43 | 0.74 | -6.33 | 29.82 | 1.31 | 2.34 | 16.96 | 7.67 | -11.64 | 7.46 | 7.47 | -1.98 | 52.36 | 13.22 | 7.09 | 37.26 | 947 | 0.0 | 12.34 |
| 21Q4 (12) | 10.37 | 15.87 | -1.98 | 0.9 | 50.0 | 38.46 | 0.79 | 71.74 | 11.27 | 1.28 | -14.09 | 6.67 | 8.68 | 29.46 | 41.27 | 7.62 | 48.22 | 13.52 | 12.34 | -25.86 | 8.83 | 947 | 12.34 | 12.34 |
| 21Q3 (11) | 8.95 | -9.23 | 13.29 | 0.6 | 11.11 | 13.21 | 0.46 | -32.35 | -6.12 | 1.49 | 27.35 | 52.04 | 6.70 | 22.41 | -0.07 | 5.14 | -25.47 | -17.14 | 16.65 | 40.3 | 34.2 | 843 | 0.0 | -5.39 |
| 21Q2 (10) | 9.86 | -15.22 | 55.77 | 0.54 | -34.94 | -30.77 | 0.68 | 19.3 | 58.14 | 1.17 | 4.46 | 21.88 | 5.48 | -23.26 | -55.55 | 6.90 | 40.71 | 1.52 | 11.87 | 23.22 | -21.76 | 843 | 0.0 | -5.39 |
| 21Q1 (9) | 11.63 | 9.92 | 35.55 | 0.83 | 27.69 | 40.68 | 0.57 | -19.72 | 14.0 | 1.12 | -6.67 | 8.74 | 7.14 | 16.16 | 3.78 | 4.90 | -26.97 | -15.9 | 9.63 | -15.09 | -19.78 | 843 | 0.0 | -5.39 |
| 20Q4 (8) | 10.58 | 33.92 | 0.38 | 0.65 | 22.64 | -28.57 | 0.71 | 44.9 | 7.58 | 1.2 | 22.45 | 5.26 | 6.14 | -8.42 | -28.84 | 6.71 | 8.19 | 7.17 | 11.34 | -8.57 | 4.87 | 843 | -5.39 | 6.57 |
| 20Q3 (7) | 7.9 | 24.8 | -19.14 | 0.53 | -32.05 | -1.85 | 0.49 | 13.95 | -5.77 | 0.98 | 2.08 | -11.71 | 6.71 | -45.56 | 21.38 | 6.20 | -8.69 | 16.54 | 12.41 | -18.2 | 9.19 | 891 | 0.0 | 12.64 |
| 20Q2 (6) | 6.33 | -26.22 | -40.17 | 0.78 | 32.2 | 50.0 | 0.43 | -14.0 | -15.69 | 0.96 | -6.8 | -6.8 | 12.32 | 79.2 | 150.71 | 6.79 | 16.57 | 40.92 | 15.17 | 26.33 | 55.78 | 891 | 0.0 | 12.64 |
| 20Q1 (5) | 8.58 | -18.6 | -14.71 | 0.59 | -35.16 | 34.09 | 0.5 | -24.24 | 2.04 | 1.03 | -9.65 | 1.98 | 6.88 | -20.35 | 57.22 | 5.83 | -6.94 | 19.64 | 12.00 | 10.99 | 19.57 | 891 | 12.64 | 12.64 |
| 19Q4 (4) | 10.54 | 7.88 | 0.0 | 0.91 | 68.52 | 0.0 | 0.66 | 26.92 | 0.0 | 1.14 | 2.7 | 0.0 | 8.63 | 56.21 | 0.0 | 6.26 | 17.65 | 0.0 | 10.82 | -4.8 | 0.0 | 791 | 0.0 | 0.0 |
| 19Q3 (3) | 9.77 | -7.66 | 0.0 | 0.54 | 3.85 | 0.0 | 0.52 | 1.96 | 0.0 | 1.11 | 7.77 | 0.0 | 5.53 | 12.46 | 0.0 | 5.32 | 10.41 | 0.0 | 11.36 | 16.7 | 0.0 | 791 | 0.0 | 0.0 |
| 19Q2 (2) | 10.58 | 5.17 | 0.0 | 0.52 | 18.18 | 0.0 | 0.51 | 4.08 | 0.0 | 1.03 | 1.98 | 0.0 | 4.91 | 12.37 | 0.0 | 4.82 | -1.03 | 0.0 | 9.74 | -3.03 | 0.0 | 791 | 0.0 | 0.0 |
| 19Q1 (1) | 10.06 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 4.37 | 0.0 | 0.0 | 4.87 | 0.0 | 0.0 | 10.04 | 0.0 | 0.0 | 791 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.98 | 11.12 | 3.78 | 26.85 | 3.5 | 7.36 | 5.55 | 1.28 | 8.59 | 14.16 | 7.96 | -3.38 | 12.62 | -8.85 | 871 | 0.0 |
| 2022 (9) | 39.58 | -2.99 | 2.98 | 4.2 | 3.26 | 29.88 | 5.48 | 8.3 | 7.53 | 7.41 | 8.24 | 33.88 | 13.85 | 11.64 | 871 | -8.03 |
| 2021 (8) | 40.8 | 22.16 | 2.86 | 12.16 | 2.51 | 17.84 | 5.06 | 21.34 | 7.01 | -8.19 | 6.15 | -3.53 | 12.40 | -0.67 | 947 | 12.34 |
| 2020 (7) | 33.4 | -18.44 | 2.55 | 6.25 | 2.13 | -2.29 | 4.17 | -2.57 | 7.63 | 30.27 | 6.38 | 19.79 | 12.49 | 19.45 | 843 | -5.39 |
| 2019 (6) | 40.95 | 1.76 | 2.4 | 31.87 | 2.18 | 15.96 | 4.28 | 27.76 | 5.86 | 29.58 | 5.32 | 13.95 | 10.45 | 25.55 | 891 | 12.64 |
| 2018 (5) | 40.24 | 14.32 | 1.82 | 2.82 | 1.88 | 32.39 | 3.35 | 32.41 | 4.52 | -10.05 | 4.67 | 15.81 | 8.33 | 15.83 | 791 | 16.49 |
| 2017 (4) | 35.2 | 3.01 | 1.77 | -6.35 | 1.42 | 24.56 | 2.53 | 28.43 | 5.03 | -9.09 | 4.03 | 20.92 | 7.19 | 24.67 | 679 | 5.6 |
| 2016 (3) | 34.17 | 21.08 | 1.89 | 75.0 | 1.14 | 75.38 | 1.97 | 40.71 | 5.53 | 44.53 | 3.34 | 44.85 | 5.77 | 16.21 | 643 | 16.7 |
| 2015 (2) | 28.22 | 30.95 | 1.08 | 31.71 | 0.65 | -16.67 | 1.4 | 32.08 | 3.83 | 0.58 | 2.30 | -36.36 | 4.96 | 0.86 | 551 | 4.95 |
| 2014 (1) | 21.55 | 43.76 | 0.82 | -5.75 | 0.78 | 30.0 | 1.06 | 20.45 | 3.81 | 0 | 3.62 | 0 | 4.92 | 0 | 525 | 16.93 |
