- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.71 | -36.23 | -14.71 | 0.97 | 44.78 | 10.23 | 0.84 | 27.27 | 10.53 | 0 | 0 | 0 | 4.92 | 127.04 | 29.24 | 4.26 | 99.59 | 29.59 | 0.00 | 0 | 0 | 674 | 0.0 | 0.0 |
| 23Q3 (19) | 30.91 | -10.07 | 28.2 | 0.67 | -2.9 | 1.52 | 0.66 | -2.94 | 4.76 | 0 | 0 | 0 | 2.17 | 7.97 | -20.82 | 2.14 | 7.92 | -18.29 | 0.00 | 0 | 0 | 674 | 0.0 | 5.15 |
| 23Q2 (18) | 34.37 | 32.6 | 3.34 | 0.69 | 6.15 | -8.0 | 0.68 | 3.03 | 3.03 | 0 | 0 | 0 | 2.01 | -19.94 | -10.97 | 1.98 | -22.3 | -0.3 | 0.00 | 0 | 0 | 674 | 0.0 | 5.15 |
| 23Q1 (17) | 25.92 | 12.16 | -23.56 | 0.65 | -26.14 | -5.8 | 0.66 | -13.16 | -8.33 | 0 | 0 | 0 | 2.51 | -34.14 | 23.24 | 2.55 | -22.57 | 19.92 | 0.00 | 0 | 0 | 674 | 0.0 | 5.15 |
| 22Q4 (16) | 23.11 | -4.15 | -48.94 | 0.88 | 33.33 | -6.38 | 0.76 | 20.63 | 2.7 | 0 | 0 | 0 | 3.81 | 39.1 | 83.35 | 3.29 | 25.85 | 101.14 | 0.00 | 0 | 0 | 674 | 5.15 | 5.15 |
| 22Q3 (15) | 24.11 | -27.51 | -29.77 | 0.66 | -12.0 | -8.33 | 0.63 | -4.55 | 14.55 | 0 | 0 | 0 | 2.74 | 21.4 | 30.52 | 2.61 | 31.68 | 63.1 | 0.00 | 0 | 0 | 641 | 0.0 | 0.47 |
| 22Q2 (14) | 33.26 | -1.92 | 27.87 | 0.75 | 8.7 | 22.95 | 0.66 | -8.33 | 8.2 | 0 | 0 | 0 | 2.25 | 10.82 | -3.85 | 1.98 | -6.54 | -15.39 | 0.00 | 0 | 0 | 641 | 0.0 | 0.47 |
| 22Q1 (13) | 33.91 | -25.08 | 11.25 | 0.69 | -26.6 | -21.59 | 0.72 | -2.7 | 22.03 | 0 | 0 | 0 | 2.03 | -2.03 | -29.52 | 2.12 | 29.86 | 9.69 | 0.00 | 0 | 0 | 641 | 0.0 | 0.47 |
| 21Q4 (12) | 45.26 | 31.84 | 74.61 | 0.94 | 30.56 | 4.44 | 0.74 | 34.55 | 15.62 | 0 | 0 | 0 | 2.08 | -0.97 | -40.19 | 1.63 | 2.05 | -33.78 | 0.00 | 0 | 0 | 641 | 0.47 | 0.47 |
| 21Q3 (11) | 34.33 | 31.99 | 48.04 | 0.72 | 18.03 | 33.33 | 0.55 | -9.84 | 3.77 | 0 | 0 | 0 | 2.10 | -10.57 | -9.93 | 1.60 | -31.69 | -29.9 | 0.00 | 0 | 0 | 638 | 0.0 | 0.31 |
| 21Q2 (10) | 26.01 | -14.67 | 26.38 | 0.61 | -30.68 | 24.49 | 0.61 | 3.39 | 5.17 | 0 | 0 | 0 | 2.35 | -18.77 | -1.5 | 2.35 | 21.16 | -16.78 | 0.00 | 0 | 0 | 638 | 0.0 | 0.31 |
| 21Q1 (9) | 30.48 | 17.59 | 0 | 0.88 | -2.22 | 0 | 0.59 | -7.81 | 0 | 0 | 0 | 0 | 2.89 | -16.85 | 0 | 1.94 | -21.6 | 0 | 0.00 | 0 | 0 | 638 | 0.0 | 0 |
| 20Q4 (8) | 25.92 | 11.77 | 0 | 0.9 | 66.67 | 0 | 0.64 | 20.75 | 0 | 0 | 0 | 0 | 3.47 | 49.11 | 0 | 2.47 | 8.04 | 0 | 0.00 | 0 | 0 | 638 | 0.31 | 0 |
| 20Q3 (7) | 23.19 | 12.68 | 0 | 0.54 | 10.2 | 0 | 0.53 | -8.62 | 0 | 0 | 0 | 0 | 2.33 | -2.2 | 0 | 2.29 | -18.91 | 0 | 0.00 | 0 | 0 | 636 | 0.0 | 0 |
| 20Q2 (6) | 20.58 | 0 | 0 | 0.49 | 0 | 0 | 0.58 | 0 | 0 | 0 | 0 | 0 | 2.38 | 0 | 0 | 2.82 | 0 | 0 | 0.00 | 0 | 0 | 636 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 110.91 | -3.04 | 2.99 | 0.34 | 2.84 | 2.53 | 0 | 0 | 2.70 | 3.48 | 2.56 | 5.74 | 0.00 | 0 | 674 | 0.0 |
| 2022 (9) | 114.39 | -15.95 | 2.98 | -5.1 | 2.77 | 11.69 | 0 | 0 | 2.61 | 12.91 | 2.42 | 32.88 | 0.00 | 0 | 674 | 5.15 |
| 2021 (8) | 136.09 | 45.55 | 3.14 | 27.64 | 2.48 | 6.44 | 0 | 0 | 2.31 | -12.3 | 1.82 | -26.87 | 0.00 | 0 | 641 | 0.47 |
| 2020 (7) | 93.5 | 13.09 | 2.46 | -26.57 | 2.33 | -4.51 | 0 | 0 | 2.63 | -35.06 | 2.49 | -15.56 | 0.00 | 0 | 638 | 0.31 |
| 2019 (6) | 82.68 | -22.62 | 3.35 | -22.45 | 2.44 | 17.31 | 0 | 0 | 4.05 | 0.22 | 2.95 | 51.6 | 0.00 | 0 | 636 | 0 |
| 2018 (5) | 106.85 | 1.25 | 4.32 | 20.33 | 2.08 | 23.08 | 0 | 0 | 4.04 | 18.85 | 1.95 | 21.56 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 105.53 | 9.28 | 3.59 | 4.66 | 1.69 | -15.92 | 0 | 0 | 3.40 | -4.22 | 1.60 | -23.06 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 96.57 | 26.07 | 3.43 | 0 | 2.01 | 0 | 0 | 0 | 3.55 | 0 | 2.08 | 0 | 0.00 | 0 | 0 | 0 |
| 2015 (2) | 76.6 | -14.79 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2014 (1) | 89.9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
