- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 107.98 | 17.01 | 40.25 | 1.43 | -33.49 | 186.0 | 2.81 | 8.08 | 24.34 | 3.62 | -19.38 | -38.64 | 1.32 | -43.16 | 103.92 | 2.60 | -7.64 | -11.35 | 3.35 | -31.1 | -56.25 | 2814 | 0.0 | 0.0 |
| 23Q3 (19) | 92.28 | -1.88 | 23.93 | 2.15 | 0.0 | 37.82 | 2.6 | 1.17 | 11.11 | 4.49 | 8.45 | 28.29 | 2.33 | 1.92 | 11.21 | 2.82 | 3.11 | -10.35 | 4.87 | 10.53 | 3.51 | 2814 | 0.0 | 1.22 |
| 23Q2 (18) | 94.05 | 3.62 | 31.19 | 2.15 | 3.86 | 47.26 | 2.57 | 7.53 | 33.85 | 4.14 | 13.74 | 26.22 | 2.29 | 0.23 | 12.25 | 2.73 | 3.77 | 2.03 | 4.40 | 9.76 | -3.79 | 2814 | 0.0 | 1.22 |
| 23Q1 (17) | 90.76 | 17.89 | 25.36 | 2.07 | 314.0 | 100.97 | 2.39 | 5.75 | 5.75 | 3.64 | -38.31 | 10.64 | 2.28 | 251.19 | 60.32 | 2.63 | -10.29 | -15.64 | 4.01 | -47.67 | -11.74 | 2814 | 0.0 | 1.22 |
| 22Q4 (16) | 76.99 | 3.4 | 20.0 | 0.5 | -67.95 | -71.91 | 2.26 | -3.42 | 7.11 | 5.9 | 68.57 | 25.27 | 0.65 | -69.0 | -76.59 | 2.94 | -6.59 | -10.74 | 7.66 | 63.03 | 4.39 | 2814 | 1.22 | 1.22 |
| 22Q3 (15) | 74.46 | 3.86 | -12.54 | 1.56 | 6.85 | 7.59 | 2.34 | 21.88 | 14.15 | 3.5 | 6.71 | -16.67 | 2.10 | 2.87 | 23.02 | 3.14 | 17.34 | 30.52 | 4.70 | 2.74 | -4.71 | 2780 | 0.0 | -4.7 |
| 22Q2 (14) | 71.69 | -0.98 | -5.06 | 1.46 | 41.75 | 2.1 | 1.92 | -15.04 | -13.9 | 3.28 | -0.3 | 36.1 | 2.04 | 43.15 | 7.54 | 2.68 | -14.2 | -9.31 | 4.58 | 0.68 | 43.35 | 2780 | 0.0 | -4.7 |
| 22Q1 (13) | 72.4 | 12.84 | -16.25 | 1.03 | -42.13 | -18.25 | 2.26 | 7.11 | -6.22 | 3.29 | -30.15 | 11.53 | 1.42 | -48.72 | -2.39 | 3.12 | -5.08 | 11.97 | 4.54 | -38.1 | 33.17 | 2780 | 0.0 | -4.7 |
| 21Q4 (12) | 64.16 | -24.64 | -19.88 | 1.78 | 22.76 | 152.2 | 2.11 | 2.93 | -4.09 | 4.71 | 12.14 | -11.13 | 2.77 | 62.9 | 165.15 | 3.29 | 36.58 | 19.71 | 7.34 | 48.81 | 10.92 | 2780 | -4.7 | -4.7 |
| 21Q3 (11) | 85.14 | 12.75 | 5.25 | 1.45 | 1.4 | -64.2 | 2.05 | -8.07 | -2.38 | 4.2 | 74.27 | 11.41 | 1.70 | -10.07 | -65.98 | 2.41 | -18.47 | -7.25 | 4.93 | 54.56 | 5.84 | 2917 | 0.0 | -7.57 |
| 21Q2 (10) | 75.51 | -12.65 | 6.11 | 1.43 | 13.49 | -53.27 | 2.23 | -7.47 | 19.25 | 2.41 | -18.31 | -43.16 | 1.89 | 29.93 | -55.96 | 2.95 | 5.94 | 12.38 | 3.19 | -6.47 | -46.43 | 2917 | 0.0 | -7.57 |
| 21Q1 (9) | 86.45 | 7.95 | 12.83 | 1.26 | 136.95 | -52.63 | 2.41 | 9.55 | 11.06 | 2.95 | -44.34 | -10.33 | 1.46 | 134.23 | -58.02 | 2.79 | 1.47 | -1.57 | 3.41 | -48.44 | -20.53 | 2917 | 0.0 | -26.58 |
| 20Q4 (8) | 80.08 | -1.0 | 4.42 | -3.41 | -184.2 | 17.43 | 2.2 | 4.76 | -22.54 | 5.3 | 40.58 | -1.67 | -4.26 | -185.05 | 20.93 | 2.75 | 5.82 | -25.81 | 6.62 | 42.01 | -5.83 | 2917 | -7.57 | -26.58 |
| 20Q3 (7) | 80.89 | 13.67 | 9.46 | 4.05 | 32.35 | 32.79 | 2.1 | 12.3 | -17.97 | 3.77 | -11.08 | -6.22 | 5.01 | 16.43 | 21.31 | 2.60 | -1.21 | -25.06 | 4.66 | -21.78 | -14.32 | 3156 | 0.0 | -20.56 |
| 20Q2 (6) | 71.16 | -7.13 | -14.08 | 3.06 | 15.04 | -21.54 | 1.87 | -13.82 | -32.97 | 4.24 | 28.88 | 4.43 | 4.30 | 23.86 | -8.68 | 2.63 | -7.21 | -21.99 | 5.96 | 38.76 | 21.55 | 3156 | -20.56 | -20.56 |
| 20Q1 (5) | 76.62 | -0.09 | -12.19 | 2.66 | 164.41 | -35.9 | 2.17 | -23.59 | -12.5 | 3.29 | -38.96 | -10.84 | 3.47 | 164.47 | -27.0 | 2.83 | -23.52 | -0.35 | 4.29 | -38.91 | 1.54 | 3973 | 0.0 | 0.0 |
| 19Q4 (4) | 76.69 | 3.78 | 0.0 | -4.13 | -235.41 | 0.0 | 2.84 | 10.94 | 0.0 | 5.39 | 34.08 | 0.0 | -5.39 | -230.48 | 0.0 | 3.70 | 6.9 | 0.0 | 7.03 | 29.2 | 0.0 | 3973 | 0.0 | 0.0 |
| 19Q3 (3) | 73.9 | -10.77 | 0.0 | 3.05 | -21.79 | 0.0 | 2.56 | -8.24 | 0.0 | 4.02 | -0.99 | 0.0 | 4.13 | -12.36 | 0.0 | 3.46 | 2.83 | 0.0 | 5.44 | 10.97 | 0.0 | 3973 | 0.0 | 0.0 |
| 19Q2 (2) | 82.82 | -5.09 | 0.0 | 3.9 | -6.02 | 0.0 | 2.79 | 12.5 | 0.0 | 4.06 | 10.03 | 0.0 | 4.71 | -0.99 | 0.0 | 3.37 | 18.53 | 0.0 | 4.90 | 15.93 | 0.0 | 3973 | 0.0 | 0.0 |
| 19Q1 (1) | 87.26 | 0.0 | 0.0 | 4.15 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 3.69 | 0.0 | 0.0 | 4.76 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 3973 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 385.07 | 30.29 | 7.8 | 71.05 | 10.38 | 18.22 | 15.89 | -0.5 | 2.03 | 31.28 | 2.70 | -9.26 | 4.13 | -23.63 | 2814 | 0.0 |
| 2022 (9) | 295.54 | -5.05 | 4.56 | -22.97 | 8.78 | -0.23 | 15.97 | 11.91 | 1.54 | -18.88 | 2.97 | 5.08 | 5.40 | 17.86 | 2814 | 1.22 |
| 2021 (8) | 311.25 | 0.81 | 5.92 | -6.92 | 8.8 | 5.52 | 14.27 | -14.04 | 1.90 | -7.67 | 2.83 | 4.67 | 4.58 | -14.73 | 2780 | -4.7 |
| 2020 (7) | 308.75 | -3.72 | 6.36 | -8.62 | 8.34 | -21.84 | 16.6 | -3.21 | 2.06 | -5.09 | 2.70 | -18.82 | 5.38 | 0.53 | 2917 | -7.57 |
| 2019 (6) | 320.68 | -8.04 | 6.96 | -23.93 | 10.67 | -16.96 | 17.15 | -18.06 | 2.17 | -17.29 | 3.33 | -9.71 | 5.35 | -10.9 | 3156 | -20.56 |
| 2018 (5) | 348.7 | -10.38 | 9.15 | 1.1 | 12.85 | 11.35 | 20.93 | 3.21 | 2.62 | 12.81 | 3.69 | 24.25 | 6.00 | 15.16 | 3973 | -2.98 |
| 2017 (4) | 389.08 | -4.48 | 9.05 | 21.31 | 11.54 | 1.41 | 20.28 | -25.25 | 2.33 | 27.0 | 2.97 | 6.16 | 5.21 | -21.74 | 4095 | -6.29 |
| 2016 (3) | 407.33 | 10.44 | 7.46 | -21.39 | 11.38 | 3.08 | 27.13 | 10.96 | 1.83 | -28.82 | 2.79 | -6.66 | 6.66 | 0.48 | 4370 | -1.4 |
| 2015 (2) | 368.84 | 2.6 | 9.49 | 24.87 | 11.04 | -0.72 | 24.45 | 10.18 | 2.57 | 21.71 | 2.99 | -3.23 | 6.63 | 7.4 | 4432 | -2.98 |
| 2014 (1) | 359.51 | 1.16 | 7.6 | 27.52 | 11.12 | -19.13 | 22.19 | 21.26 | 2.11 | 0 | 3.09 | 0 | 6.17 | 0 | 4568 | -5.6 |
