- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 85.64 | -4.38 | 2.5 | 6.11 | -2.24 | 5.53 | 4.02 | 7.49 | 13.56 | 3.95 | 2.33 | 8.22 | 7.13 | 2.23 | 2.95 | 4.69 | 12.41 | 10.79 | 4.61 | 7.02 | 5.58 | 10909 | 0.0 | 0.0 |
| 23Q3 (19) | 89.56 | 2.9 | -13.58 | 6.25 | 4.34 | -5.87 | 3.74 | 4.47 | 7.47 | 3.86 | 7.22 | -1.53 | 6.98 | 1.4 | 8.91 | 4.18 | 1.53 | 24.36 | 4.31 | 4.21 | 13.94 | 10909 | 0.0 | -5.67 |
| 23Q2 (18) | 87.04 | 5.89 | -16.72 | 5.99 | 4.9 | -10.19 | 3.58 | 1.42 | -5.54 | 3.6 | 3.15 | 4.65 | 6.88 | -0.93 | 7.83 | 4.11 | -4.22 | 13.42 | 4.14 | -2.58 | 25.66 | 10909 | 0.0 | -5.67 |
| 23Q1 (17) | 82.2 | -1.62 | -13.01 | 5.71 | -1.38 | -12.56 | 3.53 | -0.28 | 18.86 | 3.49 | -4.38 | -10.28 | 6.95 | 0.24 | 0.52 | 4.29 | 1.36 | 36.63 | 4.25 | -2.81 | 3.13 | 10909 | 0.0 | -5.67 |
| 22Q4 (16) | 83.55 | -19.38 | 1.11 | 5.79 | -12.8 | -24.31 | 3.54 | 1.72 | 7.27 | 3.65 | -6.89 | -2.93 | 6.93 | 8.16 | -25.15 | 4.24 | 26.17 | 6.09 | 4.37 | 15.49 | -3.99 | 10909 | -5.67 | -5.67 |
| 22Q3 (15) | 103.63 | -0.84 | 16.33 | 6.64 | -0.45 | 15.68 | 3.48 | -8.18 | 7.08 | 3.92 | 13.95 | 14.62 | 6.41 | 0.4 | -0.56 | 3.36 | -7.4 | -7.96 | 3.78 | 14.92 | -1.47 | 11565 | 0.0 | 0.8 |
| 22Q2 (14) | 104.51 | 10.6 | 14.08 | 6.67 | 2.14 | -1.04 | 3.79 | 27.61 | 14.5 | 3.44 | -11.57 | -8.99 | 6.38 | -7.65 | -13.25 | 3.63 | 15.37 | 0.37 | 3.29 | -20.05 | -20.23 | 11565 | 0.0 | 0.8 |
| 22Q1 (13) | 94.49 | 14.35 | 10.33 | 6.53 | -14.64 | 4.48 | 2.97 | -10.0 | -7.19 | 3.89 | 3.46 | 9.58 | 6.91 | -25.35 | -5.31 | 3.14 | -21.3 | -15.88 | 4.12 | -9.53 | -0.69 | 11565 | 0.0 | 0.8 |
| 21Q4 (12) | 82.63 | -7.24 | 0.72 | 7.65 | 33.28 | 12.5 | 3.3 | 1.54 | 2.17 | 3.76 | 9.94 | 8.36 | 9.26 | 43.68 | 11.7 | 3.99 | 9.46 | 1.44 | 4.55 | 18.52 | 7.58 | 11565 | 0.8 | 0.8 |
| 21Q3 (11) | 89.08 | -2.76 | 6.52 | 5.74 | -14.84 | -3.53 | 3.25 | -1.81 | 2.85 | 3.42 | -9.52 | -3.93 | 6.44 | -12.42 | -9.43 | 3.65 | 0.98 | -3.44 | 3.84 | -6.95 | -9.81 | 11473 | 0.0 | -0.38 |
| 21Q2 (10) | 91.61 | 6.97 | 25.94 | 6.74 | 7.84 | 26.93 | 3.31 | 3.44 | 18.21 | 3.78 | 6.48 | 17.39 | 7.36 | 0.81 | 0.78 | 3.61 | -3.3 | -6.14 | 4.13 | -0.46 | -6.79 | 11473 | 0.0 | -0.38 |
| 21Q1 (9) | 85.64 | 4.39 | 33.42 | 6.25 | -8.09 | 25.25 | 3.2 | -0.93 | 8.11 | 3.55 | 2.31 | 17.94 | 7.30 | -11.95 | -6.12 | 3.74 | -5.09 | -18.97 | 4.15 | -2.0 | -11.6 | 11473 | 0.0 | 10.25 |
| 20Q4 (8) | 82.04 | -1.9 | 10.12 | 6.8 | 14.29 | 5.59 | 3.23 | 2.22 | -13.17 | 3.47 | -2.53 | 1.17 | 8.29 | 16.5 | -4.11 | 3.94 | 4.2 | -21.15 | 4.23 | -0.64 | -8.13 | 11473 | -0.38 | 10.25 |
| 20Q3 (7) | 83.63 | 14.97 | 0.32 | 5.95 | 12.05 | -1.65 | 3.16 | 12.86 | -8.14 | 3.56 | 10.56 | -6.07 | 7.11 | -2.54 | -1.97 | 3.78 | -1.84 | -8.44 | 4.26 | -3.84 | -6.37 | 11517 | 0.0 | 10.68 |
| 20Q2 (6) | 72.74 | 13.32 | -16.34 | 5.31 | 6.41 | -22.71 | 2.8 | -5.41 | -15.41 | 3.22 | 6.98 | -17.86 | 7.30 | -6.1 | -7.61 | 3.85 | -16.52 | 1.12 | 4.43 | -5.6 | -1.81 | 11517 | 10.68 | 10.68 |
| 20Q1 (5) | 64.19 | -13.84 | -16.05 | 4.99 | -22.52 | -16.69 | 2.96 | -20.43 | -4.21 | 3.01 | -12.24 | 3.79 | 7.77 | -10.07 | -0.77 | 4.61 | -7.65 | 14.1 | 4.69 | 1.85 | 23.63 | 10406 | 0.0 | 0.0 |
| 19Q4 (4) | 74.5 | -10.63 | 0.0 | 6.44 | 6.45 | 0.0 | 3.72 | 8.14 | 0.0 | 3.43 | -9.5 | 0.0 | 8.64 | 19.11 | 0.0 | 4.99 | 21.0 | 0.0 | 4.60 | 1.26 | 0.0 | 10406 | 0.0 | 0.0 |
| 19Q3 (3) | 83.36 | -4.13 | 0.0 | 6.05 | -11.94 | 0.0 | 3.44 | 3.93 | 0.0 | 3.79 | -3.32 | 0.0 | 7.26 | -8.14 | 0.0 | 4.13 | 8.4 | 0.0 | 4.55 | 0.85 | 0.0 | 10406 | 0.0 | 0.0 |
| 19Q2 (2) | 86.95 | 13.72 | 0.0 | 6.87 | 14.69 | 0.0 | 3.31 | 7.12 | 0.0 | 3.92 | 35.17 | 0.0 | 7.90 | 0.85 | 0.0 | 3.81 | -5.8 | 0.0 | 4.51 | 18.86 | 0.0 | 10406 | 0.0 | 0.0 |
| 19Q1 (1) | 76.46 | 0.0 | 0.0 | 5.99 | 0.0 | 0.0 | 3.09 | 0.0 | 0.0 | 2.9 | 0.0 | 0.0 | 7.83 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 10406 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 344.44 | -10.81 | 24.07 | -6.09 | 14.87 | 7.91 | 14.89 | -0.07 | 6.99 | 5.29 | 4.32 | 20.99 | 4.32 | 12.04 | 10909 | 0.0 |
| 2022 (9) | 386.18 | 10.67 | 25.63 | -2.88 | 13.78 | 5.51 | 14.9 | 2.69 | 6.64 | -12.24 | 3.57 | -4.66 | 3.86 | -7.21 | 10909 | -5.67 |
| 2021 (8) | 348.96 | 15.32 | 26.39 | 14.54 | 13.06 | 7.4 | 14.51 | 9.43 | 7.56 | -0.68 | 3.74 | -6.87 | 4.16 | -5.11 | 11565 | 0.8 |
| 2020 (7) | 302.6 | -5.81 | 23.04 | -9.08 | 12.16 | -10.32 | 13.26 | -5.56 | 7.61 | -3.47 | 4.02 | -4.79 | 4.38 | 0.27 | 11473 | -0.38 |
| 2019 (6) | 321.27 | 1.91 | 25.34 | -1.32 | 13.56 | 10.78 | 14.04 | 9.86 | 7.89 | -3.17 | 4.22 | 8.71 | 4.37 | 7.8 | 11517 | 10.68 |
| 2018 (5) | 315.26 | 3.25 | 25.68 | 1.7 | 12.24 | 5.06 | 12.78 | 7.21 | 8.15 | -1.5 | 3.88 | 1.76 | 4.05 | 3.84 | 10406 | -4.23 |
| 2017 (4) | 305.33 | 3.52 | 25.25 | 2.52 | 11.65 | 14.67 | 11.92 | 4.38 | 8.27 | -0.97 | 3.82 | 10.76 | 3.90 | 0.83 | 10866 | 1.31 |
| 2016 (3) | 294.94 | -5.59 | 24.63 | -11.43 | 10.16 | -0.97 | 11.42 | 8.56 | 8.35 | -6.19 | 3.44 | 4.89 | 3.87 | 14.98 | 10725 | 2.12 |
| 2015 (2) | 312.4 | -6.17 | 27.81 | -2.73 | 10.26 | 8.34 | 10.52 | 49.86 | 8.90 | 3.66 | 3.28 | 15.46 | 3.37 | 59.71 | 10502 | -8.46 |
| 2014 (1) | 332.93 | 2.59 | 28.59 | 16.65 | 9.47 | 4.99 | 7.02 | 36.84 | 8.59 | 0 | 2.84 | 0 | 2.11 | 0 | 11473 | 5.88 |
