玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)78.822.515.322.850.715.562.676.375.951.0715.050.943.62-1.760.233.393.770.61.3612.24-4.1516280.00.0
23Q3 (19)76.89-0.68-12.042.832.91-31.642.51-8.73-4.920.93-9.71-7.923.683.62-22.293.26-8.18.081.21-9.094.6816280.01.5
23Q2 (18)77.42-4.58-13.742.75-4.51-35.452.751.15.361.0310.754.043.550.07-25.173.555.9622.141.3316.0720.6116280.01.5
23Q1 (17)81.148.42-6.112.886.67-49.382.727.942.640.93-12.269.413.55-1.62-46.093.35-0.449.321.15-19.0816.5316280.01.5
22Q4 (16)74.84-14.38-7.872.7-34.78-45.122.52-4.5513.01.064.9515.223.61-23.83-40.443.3711.4922.651.4222.5825.0516281.51.5
22Q3 (15)87.41-2.6113.924.14-2.820.02.641.15-2.221.012.021.04.74-0.22-12.223.023.86-14.171.164.75-11.3416040.01.07
22Q2 (14)89.753.855.334.26-25.13-1.622.61-1.51-0.380.9916.478.794.75-27.91-6.592.91-5.16-5.421.1012.153.2916040.01.07
22Q1 (13)86.426.395.175.6915.6536.782.6518.832.320.85-7.61-4.496.588.730.053.0711.7-2.720.98-13.16-9.1916040.01.07
21Q4 (12)81.235.8627.164.9218.8483.582.23-17.41-1.760.92-8.08.246.0612.2644.372.75-21.98-22.741.13-13.1-14.8816041.071.07
21Q3 (11)76.73-9.9536.854.14-4.3975.422.73.0510.21.09.8916.285.406.1828.193.5214.44-19.471.3022.03-15.0315870.0-1.31
21Q2 (10)85.213.753.954.334.09109.182.621.160.380.912.255.815.080.3735.883.07-2.45-34.791.07-1.4-31.2715870.0-1.31
21Q1 (9)82.1728.6326.534.1655.2274.062.5914.1-3.360.894.71-4.35.0620.6737.563.15-11.3-23.621.08-18.6-24.3715870.0-1.31
20Q4 (8)63.8813.93-6.652.6813.5616.022.27-7.35-15.930.85-1.16-23.424.20-0.3224.283.55-18.67-9.941.33-13.25-17.971587-1.312.72
20Q3 (7)56.071.3-18.952.3614.01-0.842.45-6.13-11.550.860.0-11.344.2112.5522.344.37-7.349.131.53-1.289.3916080.04.08
20Q2 (6)55.35-14.77-27.062.07-13.39-20.992.61-2.61-6.120.86-7.53-6.523.741.628.314.7214.2628.711.558.528.1516080.04.08
20Q1 (5)64.94-5.1-14.112.393.46-2.852.68-0.74-0.370.93-16.223.333.689.0213.124.134.5916.01.43-11.7120.3116084.084.08
19Q4 (4)68.43-1.080.02.31-2.940.02.7-2.530.01.1114.430.03.38-1.880.03.95-1.460.01.6215.690.015450.00.0
19Q3 (3)69.18-8.830.02.38-9.160.02.77-0.360.00.975.430.03.44-0.360.04.009.290.01.4015.650.015450.00.0
19Q2 (2)75.880.360.02.626.50.02.783.350.00.922.220.03.456.130.03.662.980.01.211.860.015450.00.0
19Q1 (1)75.610.00.02.460.00.02.690.00.00.90.00.03.250.00.03.560.00.01.190.00.015450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)314.27-7.1311.3-32.710.652.213.971.283.60-27.533.3910.061.269.0516280.0
2022 (9)338.414.0216.79-4.3310.422.663.925.384.96-8.033.08-1.311.161.316281.5
2021 (8)325.3335.4217.5584.7410.151.43.725.985.3936.423.12-25.121.14-21.7416041.07
2020 (7)240.24-16.99.5-2.7610.01-8.53.51-10.03.9517.024.1710.111.468.311587-1.31
2019 (6)289.11-2.829.771.8810.941.113.90.523.384.843.784.051.353.4416084.08
2018 (5)297.51-6.349.590.8410.826.183.883.193.227.673.6413.371.3010.1815454.32
2017 (4)317.6617.859.512.0410.195.163.768.362.99-13.423.21-10.771.18-8.0514811.79
2016 (3)269.553.749.32-4.99.6916.473.475.473.46-8.333.5912.261.291.6614551.54
2015 (2)259.82-18.479.8-2.688.32-0.483.29-9.373.7719.373.2022.071.2711.171433-1.31
2014 (1)318.69-7.4210.07-2.528.36-7.623.63-6.683.1602.6201.1401452-2.02

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