- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.07 | 39.86 | 0.98 | 0.2 | 5.26 | -9.09 | 0.31 | 14.81 | 10.71 | 0.08 | -20.0 | -27.27 | 9.66 | -24.74 | -9.97 | 14.98 | -17.91 | 9.64 | 3.86 | -42.8 | -27.98 | 204 | 0.0 | 0.0 |
| 23Q3 (19) | 1.48 | 5.71 | 4.96 | 0.19 | 5.56 | 11.76 | 0.27 | 3.85 | 0.0 | 0.1 | -16.67 | 0.0 | 12.84 | -0.15 | 6.48 | 18.24 | -1.77 | -4.73 | 6.76 | -21.17 | -4.73 | 204 | 0.0 | 8.51 |
| 23Q2 (18) | 1.4 | 10.24 | -1.41 | 0.18 | -10.0 | 38.46 | 0.26 | 0.0 | 23.81 | 0.12 | 0.0 | 20.0 | 12.86 | -18.36 | 40.44 | 18.57 | -9.29 | 25.58 | 8.57 | -9.29 | 21.71 | 204 | 0.0 | 8.51 |
| 23Q1 (17) | 1.27 | -38.05 | 9.48 | 0.2 | -9.09 | 33.33 | 0.26 | -7.14 | 4.0 | 0.12 | 9.09 | 20.0 | 15.75 | 46.74 | 21.78 | 20.47 | 49.89 | -5.01 | 9.45 | 76.09 | 9.61 | 204 | 0.0 | 8.51 |
| 22Q4 (16) | 2.05 | 45.39 | 18.5 | 0.22 | 29.41 | 46.67 | 0.28 | 3.7 | 0.0 | 0.11 | 10.0 | 22.22 | 10.73 | -10.99 | 23.77 | 13.66 | -28.67 | -15.61 | 5.37 | -24.34 | 3.14 | 204 | 8.51 | 8.51 |
| 22Q3 (15) | 1.41 | -0.7 | -2.08 | 0.17 | 30.77 | 13.33 | 0.27 | 28.57 | 17.39 | 0.1 | 0.0 | 11.11 | 12.06 | 31.7 | 15.74 | 19.15 | 29.48 | 19.89 | 7.09 | 0.71 | 13.48 | 188 | 0.0 | 3.87 |
| 22Q2 (14) | 1.42 | 22.41 | 4.41 | 0.13 | -13.33 | -7.14 | 0.21 | -16.0 | -8.7 | 0.1 | 0.0 | 25.0 | 9.15 | -29.2 | -11.07 | 14.79 | -31.38 | -12.55 | 7.04 | -18.31 | 19.72 | 188 | 0.0 | 3.87 |
| 22Q1 (13) | 1.16 | -32.95 | -19.44 | 0.15 | 0.0 | 15.38 | 0.25 | -10.71 | 31.58 | 0.1 | 11.11 | 42.86 | 12.93 | 49.14 | 43.24 | 21.55 | 33.16 | 63.34 | 8.62 | 65.71 | 77.34 | 188 | 0.0 | 3.87 |
| 21Q4 (12) | 1.73 | 20.14 | 13.82 | 0.15 | 0.0 | 7.14 | 0.28 | 21.74 | 55.56 | 0.09 | 0.0 | 12.5 | 8.67 | -16.76 | -5.86 | 16.18 | 1.33 | 36.67 | 5.20 | -16.76 | -1.16 | 188 | 3.87 | 3.87 |
| 21Q3 (11) | 1.44 | 5.88 | 46.94 | 0.15 | 7.14 | 36.36 | 0.23 | 0.0 | 27.78 | 0.09 | 12.5 | 28.57 | 10.42 | 1.19 | -7.2 | 15.97 | -5.56 | -13.04 | 6.25 | 6.25 | -12.5 | 181 | 0.0 | -26.42 |
| 21Q2 (10) | 1.36 | -5.56 | 58.14 | 0.14 | 7.69 | 7.69 | 0.23 | 21.05 | 4.55 | 0.08 | 14.29 | -11.11 | 10.29 | 14.03 | -31.9 | 16.91 | 28.17 | -33.89 | 5.88 | 21.01 | -43.79 | 181 | 0.0 | -26.42 |
| 21Q1 (9) | 1.44 | -5.26 | 9.09 | 0.13 | -7.14 | -13.33 | 0.19 | 5.56 | -13.64 | 0.07 | -12.5 | -22.22 | 9.03 | -1.98 | -20.56 | 13.19 | 11.42 | -20.83 | 4.86 | -7.64 | -28.7 | 181 | 0.0 | -43.96 |
| 20Q4 (8) | 1.52 | 55.1 | 4.83 | 0.14 | 27.27 | -17.65 | 0.18 | 0.0 | 12.5 | 0.08 | 14.29 | 0.0 | 9.21 | -17.94 | -21.44 | 11.84 | -35.53 | 7.32 | 5.26 | -26.32 | -4.61 | 181 | -26.42 | -43.96 |
| 20Q3 (7) | 0.98 | 13.95 | -33.33 | 0.11 | -15.38 | -26.67 | 0.18 | -18.18 | -14.29 | 0.07 | -22.22 | -22.22 | 11.22 | -25.75 | 10.0 | 18.37 | -28.2 | 28.57 | 7.14 | -31.75 | 16.67 | 246 | 0.0 | -23.84 |
| 20Q2 (6) | 0.86 | -34.85 | -41.89 | 0.13 | -13.33 | -40.91 | 0.22 | 0.0 | -4.35 | 0.09 | 0.0 | -10.0 | 15.12 | 33.02 | 1.69 | 25.58 | 53.49 | 64.61 | 10.47 | 53.49 | 54.88 | 246 | -23.84 | -23.84 |
| 20Q1 (5) | 1.32 | -8.97 | -20.48 | 0.15 | -11.76 | -25.0 | 0.22 | 37.5 | -4.35 | 0.09 | 12.5 | -10.0 | 11.36 | -3.07 | -5.68 | 16.67 | 51.04 | 20.29 | 6.82 | 23.58 | 13.18 | 323 | 0.0 | 0.0 |
| 19Q4 (4) | 1.45 | -1.36 | 0.0 | 0.17 | 13.33 | 0.0 | 0.16 | -23.81 | 0.0 | 0.08 | -11.11 | 0.0 | 11.72 | 14.9 | 0.0 | 11.03 | -22.76 | 0.0 | 5.52 | -9.89 | 0.0 | 323 | 0.0 | 0.0 |
| 19Q3 (3) | 1.47 | -0.68 | 0.0 | 0.15 | -31.82 | 0.0 | 0.21 | -8.7 | 0.0 | 0.09 | -10.0 | 0.0 | 10.20 | -31.35 | 0.0 | 14.29 | -8.07 | 0.0 | 6.12 | -9.39 | 0.0 | 323 | 0.0 | 0.0 |
| 19Q2 (2) | 1.48 | -10.84 | 0.0 | 0.22 | 10.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 14.86 | 23.38 | 0.0 | 15.54 | 12.16 | 0.0 | 6.76 | 12.16 | 0.0 | 323 | 0.0 | 0.0 |
| 19Q1 (1) | 1.66 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 12.05 | 0.0 | 0.0 | 13.86 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 323 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.22 | 2.98 | 0.77 | 16.67 | 1.1 | 8.91 | 0.41 | 0.0 | 12.38 | 13.29 | 17.68 | 5.76 | 6.59 | -2.89 | 204 | 0.0 |
| 2022 (9) | 6.04 | 1.17 | 0.66 | 17.86 | 1.01 | 8.6 | 0.41 | 20.59 | 10.93 | 16.49 | 16.72 | 7.34 | 6.79 | 19.19 | 204 | 8.51 |
| 2021 (8) | 5.97 | 27.56 | 0.56 | 5.66 | 0.93 | 17.72 | 0.34 | 6.25 | 9.38 | -17.17 | 15.58 | -7.72 | 5.70 | -16.71 | 188 | 3.87 |
| 2020 (7) | 4.68 | -22.77 | 0.53 | -28.38 | 0.79 | -5.95 | 0.32 | -13.51 | 11.32 | -7.26 | 16.88 | 21.78 | 6.84 | 11.99 | 181 | -26.42 |
| 2019 (6) | 6.06 | -31.29 | 0.74 | -17.78 | 0.84 | -17.65 | 0.37 | -30.19 | 12.21 | 19.67 | 13.86 | 19.86 | 6.11 | 1.61 | 246 | -23.84 |
| 2018 (5) | 8.82 | 12.79 | 0.9 | -4.26 | 1.02 | 8.51 | 0.53 | 23.26 | 10.20 | -15.11 | 11.56 | -3.79 | 6.01 | 9.28 | 323 | -12.23 |
| 2017 (4) | 7.82 | -7.57 | 0.94 | -14.55 | 0.94 | -4.08 | 0.43 | 19.44 | 12.02 | -7.55 | 12.02 | 3.77 | 5.50 | 29.22 | 368 | 3.37 |
| 2016 (3) | 8.46 | 17.34 | 1.1 | 23.6 | 0.98 | 11.36 | 0.36 | -20.0 | 13.00 | 5.33 | 11.58 | -5.09 | 4.26 | -31.82 | 356 | 5.01 |
| 2015 (2) | 7.21 | 31.81 | 0.89 | 27.14 | 0.88 | 15.79 | 0.45 | 2.27 | 12.34 | -3.54 | 12.21 | -12.15 | 6.24 | -22.41 | 339 | 3.99 |
| 2014 (1) | 5.47 | 46.65 | 0.7 | 48.94 | 0.76 | 58.33 | 0.44 | 76.0 | 12.80 | 0 | 13.89 | 0 | 8.04 | 0 | 326 | 70.68 |
