玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)41.29-7.09-0.550.8610.2617.810.6-1.6481.820002.0818.6718.461.455.8682.830.00002130.00.0
23Q3 (19)44.4414.894.220.782.6316.420.618.93190.480001.76-10.6711.71.37-5.19178.710.00002130.00.0
23Q2 (18)38.686.44-6.120.76-2.56-5.00.56-5.0851.350001.96-8.461.191.45-10.8361.210.00002130.00.0
23Q1 (17)36.34-12.48-21.320.786.854.00.5978.7940.480002.1522.0832.191.62104.2778.550.00002130.00.0
22Q4 (16)41.52-2.6329.670.738.9635.190.3357.1417.860001.7611.894.250.7961.38-9.110.00002130.00.0
22Q3 (15)42.643.512.30.67-16.25-5.630.21-43.24-63.790001.57-19.08-15.970.49-45.16-67.760.00002130.00.0
22Q2 (14)41.2-10.86.460.86.67-2.440.37-11.9-50.670001.9419.59-8.360.90-1.23-53.660.00002130.00.0
22Q1 (13)46.1944.2542.830.7538.8917.190.4250.0-27.590001.62-3.72-17.950.913.98-49.30.00002130.00.0
21Q4 (12)32.02-15.6718.860.54-23.94-6.90.28-51.72-28.210001.69-9.81-21.670.87-42.75-39.60.00002130.00.0
21Q3 (11)37.97-1.8934.60.71-13.4122.410.58-22.6711.540001.87-11.75-9.051.53-21.18-17.130.00002130.00.0
21Q2 (10)38.719.6776.710.8228.1267.350.7529.31240.910002.127.07-5.31.948.0692.920.00002130.00.0
21Q1 (9)32.3420.0450.630.6410.3452.380.5848.72163.640001.98-8.081.161.7923.8975.020.00002130.00.0
20Q4 (8)26.94-4.514.740.580.038.10.39-25.077.270002.154.7120.361.45-21.4654.50.00002130.00.0
20Q3 (7)28.2128.8130.180.5818.3738.10.52136.36108.00002.06-8.116.081.8483.4959.780.00002130.00.0
20Q2 (6)21.92.010.940.4916.6736.110.220.0214.290002.2414.3822.691.00-1.96183.290.00002130.00.0
20Q1 (5)21.47-8.567.940.420.05.00.220.0-15.380001.969.36-2.731.029.36-21.610.00002130.00.0
19Q4 (4)23.488.350.00.420.00.00.22-12.00.0000.01.79-7.710.00.94-18.780.00.0000.02130.00.0
19Q3 (3)21.679.780.00.4216.670.00.25257.140.0000.01.946.280.01.15225.330.00.0000.02130.00.0
19Q2 (2)19.74-0.750.00.36-10.00.00.07-73.080.0000.01.82-9.320.00.35-72.870.00.0000.02130.00.0
19Q1 (1)19.890.00.00.40.00.00.260.00.000.00.02.010.00.01.310.00.00.000.00.02130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)160.75-6.33.187.82.3678.79001.9815.051.4790.810.0002130.0
2022 (9)171.5621.652.958.461.32-40.0001.72-10.840.77-50.680.0002130.0
2021 (8)141.0343.152.7231.42.262.96001.93-8.211.5613.840.0002130.0
2020 (7)98.5216.212.0730.191.3568.75002.1012.031.3745.220.0002130.0
2019 (6)84.78-2.481.59-10.670.8-39.39001.88-8.40.94-37.850.0002130.0
2018 (5)86.944.091.78-6.811.32-14.29002.05-10.471.52-17.660.0002130.0
2017 (4)83.5230.261.9129.051.5460.42002.29-0.921.8423.160.0002130.0
2016 (3)64.12-0.591.480.00.96113.33002.310.591.50114.60.0002130.0
2015 (2)64.5-25.471.48-9.20.45-31.82002.2921.820.70-8.520.000213-3.62
2014 (1)86.540.351.639.40.66-2.94001.8800.7600.000221-1.78

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