- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 34.56 | 10.7 | 46.32 | 0.71 | 9.23 | 136.67 | 0.58 | 7.41 | 23.4 | 0.23 | 9.52 | 43.75 | 2.05 | -1.33 | 61.75 | 1.68 | -2.97 | -15.66 | 0.67 | -1.06 | -1.75 | 0 | 0 | 0 |
| 23Q3 (19) | 31.22 | 6.23 | 24.18 | 0.65 | -34.34 | 20.37 | 0.54 | -19.4 | 0.0 | 0.21 | -16.0 | 16.67 | 2.08 | -38.19 | -3.07 | 1.73 | -24.13 | -19.47 | 0.67 | -20.92 | -6.05 | 0 | 0 | 0 |
| 23Q2 (18) | 29.39 | 2.33 | -21.12 | 0.99 | 115.22 | 0.0 | 0.67 | 9.84 | -8.22 | 0.25 | 25.0 | 13.64 | 3.37 | 110.31 | 26.78 | 2.28 | 7.33 | 16.36 | 0.85 | 22.15 | 44.07 | 0 | 0 | 0 |
| 23Q1 (17) | 28.72 | 21.59 | -31.54 | 0.46 | 53.33 | -73.86 | 0.61 | 29.79 | 3.39 | 0.2 | 25.0 | -4.76 | 1.60 | 26.1 | -61.82 | 2.12 | 6.74 | 51.02 | 0.70 | 2.8 | 39.11 | 0 | 0 | 0 |
| 22Q4 (16) | 23.62 | -6.05 | -39.54 | 0.3 | -44.44 | -45.45 | 0.47 | -12.96 | -43.37 | 0.16 | -11.11 | -20.0 | 1.27 | -40.87 | -9.78 | 1.99 | -7.36 | -6.33 | 0.68 | -5.39 | 32.33 | 0 | 0 | 0 |
| 22Q3 (15) | 25.14 | -32.53 | -30.11 | 0.54 | -45.45 | -8.47 | 0.54 | -26.03 | -8.47 | 0.18 | -18.18 | -14.29 | 2.15 | -19.16 | 30.95 | 2.15 | 9.63 | 30.95 | 0.72 | 21.26 | 22.64 | 0 | 0 | 0 |
| 22Q2 (14) | 37.26 | -11.18 | 2.22 | 0.99 | -43.75 | 86.79 | 0.73 | 23.73 | -7.59 | 0.22 | 4.76 | 10.0 | 2.66 | -36.67 | 82.73 | 1.96 | 39.3 | -9.6 | 0.59 | 17.95 | 7.61 | 0 | 0 | 0 |
| 22Q1 (13) | 41.95 | 7.37 | 30.77 | 1.76 | 220.0 | 193.33 | 0.59 | -28.92 | 0.0 | 0.21 | 5.0 | 0.0 | 4.20 | 198.03 | 124.32 | 1.41 | -33.8 | -23.53 | 0.50 | -2.21 | -23.53 | 0 | 0 | 0 |
| 21Q4 (12) | 39.07 | 8.62 | 44.92 | 0.55 | -6.78 | 5.77 | 0.83 | 40.68 | 59.62 | 0.2 | -4.76 | -13.04 | 1.41 | -14.18 | -27.01 | 2.12 | 29.52 | 10.14 | 0.51 | -12.32 | -40.0 | 0 | 0 | 0 |
| 21Q3 (11) | 35.97 | -1.32 | 57.9 | 0.59 | 11.32 | 7.27 | 0.59 | -25.32 | 11.32 | 0.21 | 5.0 | -16.0 | 1.64 | 12.81 | -32.06 | 1.64 | -24.32 | -29.5 | 0.58 | 6.4 | -46.8 | 0 | 0 | 0 |
| 21Q2 (10) | 36.45 | 13.62 | 81.89 | 0.53 | -11.67 | 26.19 | 0.79 | 33.9 | 68.09 | 0.2 | -4.76 | 11.11 | 1.45 | -22.26 | -30.62 | 2.17 | 17.85 | -7.59 | 0.55 | -16.18 | -38.91 | 0 | 0 | 0 |
| 21Q1 (9) | 32.08 | 18.99 | 33.44 | 0.6 | 15.38 | 22.45 | 0.59 | 13.46 | 11.32 | 0.21 | -8.7 | 10.53 | 1.87 | -3.03 | -8.24 | 1.84 | -4.65 | -16.58 | 0.65 | -23.27 | -17.17 | 0 | 0 | 0 |
| 20Q4 (8) | 26.96 | 18.35 | 17.68 | 0.52 | -5.45 | 6.12 | 0.52 | -1.89 | -16.13 | 0.23 | -8.0 | 35.29 | 1.93 | -20.11 | -9.82 | 1.93 | -17.1 | -28.73 | 0.85 | -22.26 | 14.97 | 0 | 0 | 0 |
| 20Q3 (7) | 22.78 | 13.67 | -15.16 | 0.55 | 30.95 | 1.85 | 0.53 | 12.77 | -1.85 | 0.25 | 38.89 | 25.0 | 2.41 | 15.2 | 20.05 | 2.33 | -0.8 | 15.68 | 1.10 | 22.18 | 47.33 | 0 | 0 | 0 |
| 20Q2 (6) | 20.04 | -16.64 | -20.22 | 0.42 | -14.29 | -19.23 | 0.47 | -11.32 | -17.54 | 0.18 | -5.26 | -14.29 | 2.10 | 2.82 | 1.24 | 2.35 | 6.38 | 3.36 | 0.90 | 13.65 | 7.44 | 0 | 0 | 0 |
| 20Q1 (5) | 24.04 | 4.93 | 0.59 | 0.49 | 0.0 | 0.0 | 0.53 | -14.52 | -3.64 | 0.19 | 11.76 | -5.0 | 2.04 | -4.7 | -0.58 | 2.20 | -18.53 | -4.2 | 0.79 | 6.51 | -5.55 | 0 | 0 | 0 |
| 19Q4 (4) | 22.91 | -14.67 | 0.0 | 0.49 | -9.26 | 0.0 | 0.62 | 14.81 | 0.0 | 0.17 | -15.0 | 0.0 | 2.14 | 6.35 | 0.0 | 2.71 | 34.56 | 0.0 | 0.74 | -0.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 26.85 | 6.89 | 0.0 | 0.54 | 3.85 | 0.0 | 0.54 | -5.26 | 0.0 | 0.2 | -4.76 | 0.0 | 2.01 | -2.84 | 0.0 | 2.01 | -11.37 | 0.0 | 0.74 | -10.9 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 25.12 | 5.1 | 0.0 | 0.52 | 6.12 | 0.0 | 0.57 | 3.64 | 0.0 | 0.21 | 5.0 | 0.0 | 2.07 | 0.97 | 0.0 | 2.27 | -1.4 | 0.0 | 0.84 | -0.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 23.9 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 2.05 | 0.0 | 0.0 | 2.30 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 123.89 | -3.18 | 2.82 | -21.23 | 2.4 | 3.0 | 0.88 | 14.29 | 2.28 | -18.64 | 1.94 | 6.39 | 0.71 | 18.04 | 0 | 0 |
| 2022 (9) | 127.96 | -10.87 | 3.58 | 57.71 | 2.33 | -16.49 | 0.77 | -7.23 | 2.80 | 76.94 | 1.82 | -6.31 | 0.60 | 4.08 | 0 | 0 |
| 2021 (8) | 143.56 | 53.02 | 2.27 | 14.07 | 2.79 | 36.76 | 0.83 | -2.35 | 1.58 | -25.45 | 1.94 | -10.62 | 0.58 | -36.19 | 0 | 0 |
| 2020 (7) | 93.82 | -5.02 | 1.99 | -2.45 | 2.04 | -10.53 | 0.85 | 8.97 | 2.12 | 2.71 | 2.17 | -5.8 | 0.91 | 14.74 | 0 | 0 |
| 2019 (6) | 98.78 | -12.44 | 2.04 | -20.31 | 2.28 | -4.6 | 0.78 | -6.02 | 2.07 | -8.99 | 2.31 | 8.96 | 0.79 | 7.33 | 0 | 0 |
| 2018 (5) | 112.82 | -18.06 | 2.56 | -35.84 | 2.39 | -5.16 | 0.83 | -17.82 | 2.27 | -21.7 | 2.12 | 15.75 | 0.74 | 0.29 | 0 | 0 |
| 2017 (4) | 137.69 | 7.29 | 3.99 | 24.3 | 2.52 | -6.32 | 1.01 | 1.0 | 2.90 | 15.86 | 1.83 | -12.68 | 0.73 | -5.86 | 0 | 0 |
| 2016 (3) | 128.34 | -0.45 | 3.21 | -29.14 | 2.69 | 14.96 | 1.0 | 11.11 | 2.50 | -28.82 | 2.10 | 15.48 | 0.78 | 11.61 | 640 | 0.0 |
| 2015 (2) | 128.92 | -20.34 | 4.53 | -23.74 | 2.34 | -4.88 | 0.9 | -1.1 | 3.51 | -4.27 | 1.82 | 19.4 | 0.70 | 24.15 | 640 | 0.0 |
| 2014 (1) | 161.83 | 6.64 | 5.94 | 29.13 | 2.46 | -0.81 | 0.91 | 3.41 | 3.67 | 0 | 1.52 | 0 | 0.56 | 0 | 640 | 0.0 |
