- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 91.05 | -3.14 | 11.27 | 0.7 | -5.41 | -21.35 | 0.59 | 20.41 | -3.28 | 0 | 0 | 0 | 0.77 | -2.34 | -29.31 | 0.65 | 24.31 | -13.07 | 0.00 | 0 | 0 | 1140 | 0.0 | 0.0 |
| 23Q3 (19) | 94.0 | -3.44 | 19.3 | 0.74 | -8.64 | -6.33 | 0.49 | -12.5 | 4.26 | 0 | 0 | 0 | 0.79 | -5.39 | -21.49 | 0.52 | -9.38 | -12.61 | 0.00 | 0 | 0 | 1140 | 0.0 | -1.89 |
| 23Q2 (18) | 97.35 | 2.22 | -39.27 | 0.81 | -1.22 | -22.12 | 0.56 | -21.13 | -30.86 | 0 | 0 | 0 | 0.83 | -3.36 | 28.26 | 0.58 | -22.84 | 13.85 | 0.00 | 0 | 0 | 1140 | 0.0 | -1.89 |
| 23Q1 (17) | 95.24 | 16.39 | -23.26 | 0.82 | -7.87 | -21.15 | 0.71 | 16.39 | 2.9 | 0 | 0 | 0 | 0.86 | -20.84 | 2.74 | 0.75 | 0.0 | 34.08 | 0.00 | 0 | 0 | 1140 | 0.0 | -1.89 |
| 22Q4 (16) | 81.83 | 3.86 | -41.05 | 0.89 | 12.66 | -62.61 | 0.61 | 29.79 | -48.74 | 0 | 0 | 0 | 1.09 | 8.47 | -36.57 | 0.75 | 24.97 | -13.05 | 0.00 | 0 | 0 | 1140 | -1.89 | -1.89 |
| 22Q3 (15) | 78.79 | -50.85 | -49.61 | 0.79 | -24.04 | -26.17 | 0.47 | -41.98 | -51.55 | 0 | 0 | 0 | 1.00 | 54.56 | 46.51 | 0.60 | 18.06 | -3.85 | 0.00 | 0 | 0 | 1162 | 0.0 | -3.01 |
| 22Q2 (14) | 160.31 | 29.18 | 19.66 | 1.04 | 0.0 | -5.45 | 0.81 | 17.39 | -41.73 | 0 | 0 | 0 | 0.65 | -22.59 | -20.99 | 0.51 | -9.12 | -51.3 | 0.00 | 0 | 0 | 1162 | 0.0 | -3.01 |
| 22Q1 (13) | 124.1 | -10.6 | 14.58 | 1.04 | -56.3 | -15.45 | 0.69 | -42.02 | -23.33 | 0 | 0 | 0 | 0.84 | -51.12 | -26.21 | 0.56 | -35.14 | -33.09 | 0.00 | 0 | 0 | 1162 | 0.0 | -3.01 |
| 21Q4 (12) | 138.81 | -11.22 | 44.64 | 2.38 | 122.43 | 68.79 | 1.19 | 22.68 | 23.96 | 0 | 0 | 0 | 1.71 | 150.54 | 16.7 | 0.86 | 38.18 | -14.3 | 0.00 | 0 | 0 | 1162 | -3.01 | -3.01 |
| 21Q3 (11) | 156.35 | 16.71 | 69.14 | 1.07 | -2.73 | -29.14 | 0.97 | -30.22 | 31.08 | 0 | 0 | 0 | 0.68 | -16.65 | -58.1 | 0.62 | -40.2 | -22.5 | 0.00 | 0 | 0 | 1198 | 0.0 | -2.6 |
| 21Q2 (10) | 133.97 | 23.69 | 70.66 | 1.1 | -10.57 | -43.88 | 1.39 | 54.44 | 95.77 | 0 | 0 | 0 | 0.82 | -27.7 | -67.11 | 1.04 | 24.86 | 14.71 | 0.00 | 0 | 0 | 1198 | 0.0 | -2.6 |
| 21Q1 (9) | 108.31 | 12.86 | 7.25 | 1.23 | -12.77 | -59.8 | 0.9 | -6.25 | 11.11 | 0 | 0 | 0 | 1.14 | -22.7 | -62.52 | 0.83 | -16.93 | 3.6 | 0.00 | 0 | 0 | 1198 | 0.0 | -2.84 |
| 20Q4 (8) | 95.97 | 3.82 | 31.7 | 1.41 | -6.62 | -28.06 | 0.96 | 29.73 | 35.21 | 0 | 0 | 0 | 1.47 | -10.06 | -45.38 | 1.00 | 24.96 | 2.67 | 0.00 | 0 | 0 | 1198 | -2.6 | -2.84 |
| 20Q3 (7) | 92.44 | 17.76 | -3.54 | 1.51 | -22.96 | -35.19 | 0.74 | 4.23 | -2.63 | 0 | 0 | 0 | 1.63 | -34.58 | -32.82 | 0.80 | -11.49 | 0.94 | 0.00 | 0 | 0 | 1230 | 0.0 | -0.24 |
| 20Q2 (6) | 78.5 | -22.27 | -32.42 | 1.96 | -35.95 | -47.73 | 0.71 | -12.35 | -18.39 | 0 | 0 | 0 | 2.50 | -17.6 | -22.66 | 0.90 | 12.77 | 20.76 | 0.00 | 0 | 0 | 1230 | -0.24 | -0.24 |
| 20Q1 (5) | 100.99 | 38.59 | -15.73 | 3.06 | 56.12 | -11.3 | 0.81 | 14.08 | 0.0 | 0 | 0 | 0 | 3.03 | 12.65 | 5.25 | 0.80 | -17.68 | 18.67 | 0.00 | 0 | 0 | 1233 | 0.0 | 0.0 |
| 19Q4 (4) | 72.87 | -23.96 | 0.0 | 1.96 | -15.88 | 0.0 | 0.71 | -6.58 | 0.0 | 0 | 0 | 0.0 | 2.69 | 10.62 | 0.0 | 0.97 | 22.86 | 0.0 | 0.00 | 0 | 0.0 | 1233 | 0.0 | 0.0 |
| 19Q3 (3) | 95.83 | -17.5 | 0.0 | 2.33 | -37.87 | 0.0 | 0.76 | -12.64 | 0.0 | 0 | 0 | 0.0 | 2.43 | -24.69 | 0.0 | 0.79 | 5.89 | 0.0 | 0.00 | 0 | 0.0 | 1233 | 0.0 | 0.0 |
| 19Q2 (2) | 116.16 | -3.07 | 0.0 | 3.75 | 8.7 | 0.0 | 0.87 | 7.41 | 0.0 | 0 | 0 | 0.0 | 3.23 | 12.14 | 0.0 | 0.75 | 10.81 | 0.0 | 0.00 | 0 | 0.0 | 1233 | 0.0 | 0.0 |
| 19Q1 (1) | 119.84 | 0.0 | 0.0 | 3.45 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1233 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 377.64 | -15.14 | 3.07 | -18.57 | 2.34 | -9.3 | 0 | 0 | 0.81 | -4.04 | 0.62 | 6.88 | 0.00 | 0 | 1140 | 0.0 |
| 2022 (9) | 445.03 | -17.19 | 3.77 | -34.78 | 2.58 | -42.02 | 0 | 0 | 0.85 | -21.23 | 0.58 | -29.98 | 0.00 | 0 | 1140 | -1.89 |
| 2021 (8) | 537.44 | 46.08 | 5.78 | -27.2 | 4.45 | 38.2 | 0 | 0 | 1.08 | -50.17 | 0.83 | -5.4 | 0.00 | 0 | 1162 | -3.01 |
| 2020 (7) | 367.9 | -9.09 | 7.94 | -30.84 | 3.22 | 2.22 | 0 | 0 | 2.16 | -23.92 | 0.88 | 12.45 | 0.00 | 0 | 1198 | -2.6 |
| 2019 (6) | 404.7 | -16.11 | 11.48 | 2.68 | 3.15 | -19.44 | 0 | 0 | 2.84 | 22.4 | 0.78 | -3.97 | 0.00 | 0 | 1230 | -0.24 |
| 2018 (5) | 482.39 | 18.26 | 11.18 | 18.81 | 3.91 | 4.27 | 0 | 0 | 2.32 | 0.47 | 0.81 | -11.83 | 0.00 | 0 | 1233 | 0.0 |
| 2017 (4) | 407.92 | 21.99 | 9.41 | 5.61 | 3.75 | 7.14 | 0 | 0 | 2.31 | -13.42 | 0.92 | -12.17 | 0.00 | 0 | 1233 | 1.73 |
| 2016 (3) | 334.4 | 11.5 | 8.91 | 9.19 | 3.5 | 11.82 | 0 | 0 | 2.66 | -2.07 | 1.05 | 0.29 | 0.00 | 0 | 1212 | 0.92 |
| 2015 (2) | 299.92 | -19.23 | 8.16 | 15.74 | 3.13 | -2.8 | 0 | 0 | 2.72 | 43.3 | 1.04 | 20.35 | 0.00 | 0 | 1201 | -2.52 |
| 2014 (1) | 371.33 | -4.43 | 7.05 | -5.5 | 3.22 | -21.84 | 0 | 0 | 1.90 | 0 | 0.87 | 0 | 0.00 | 0 | 1232 | 0.08 |
