- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 52.65 | -7.16 | -3.38 | 1.04 | -7.14 | -7.96 | 0.91 | -19.47 | 9.64 | 0 | 0 | 0 | 1.98 | 0.02 | -4.75 | 1.73 | -13.26 | 13.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 56.71 | 5.55 | -7.97 | 1.12 | 3.7 | -2.61 | 1.13 | 10.78 | 32.94 | 0 | 0 | 0 | 1.97 | -1.75 | 5.82 | 1.99 | 4.96 | 44.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 53.73 | 9.97 | -18.18 | 1.08 | -6.09 | 2.86 | 1.02 | 4.08 | -8.93 | 0 | 0 | 0 | 2.01 | -14.6 | 25.71 | 1.90 | -5.35 | 11.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 48.86 | -10.33 | -22.69 | 1.15 | 1.77 | -12.21 | 0.98 | 18.07 | 36.11 | 0 | 0 | 0 | 2.35 | 13.5 | 13.55 | 2.01 | 31.68 | 76.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 54.49 | -11.57 | -23.73 | 1.13 | -1.74 | -12.4 | 0.83 | -2.35 | -12.63 | 0 | 0 | 0 | 2.07 | 11.12 | 14.85 | 1.52 | 10.42 | 14.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 61.62 | -6.17 | -11.62 | 1.15 | 9.52 | -4.17 | 0.85 | -24.11 | -33.59 | 0 | 0 | 0 | 1.87 | 16.72 | 8.43 | 1.38 | -19.12 | -24.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 65.67 | 3.91 | -2.64 | 1.05 | -19.85 | -13.93 | 1.12 | 55.56 | -17.04 | 0 | 0 | 0 | 1.60 | -22.86 | -11.6 | 1.71 | 49.7 | -14.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 63.2 | -11.53 | 15.75 | 1.31 | 1.55 | 19.09 | 0.72 | -24.21 | -40.98 | 0 | 0 | 0 | 2.07 | 14.79 | 2.89 | 1.14 | -14.33 | -49.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 71.44 | 2.47 | 28.91 | 1.29 | 7.5 | 14.16 | 0.95 | -25.78 | 0.0 | 0 | 0 | 0 | 1.81 | 4.91 | -11.44 | 1.33 | -27.57 | -22.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 69.72 | 3.37 | 37.98 | 1.2 | -1.64 | 0.84 | 1.28 | -5.19 | 29.29 | 0 | 0 | 0 | 1.72 | -4.84 | -26.92 | 1.84 | -8.27 | -6.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 67.45 | 23.53 | 50.42 | 1.22 | 10.91 | 37.08 | 1.35 | 10.66 | 42.11 | 0 | 0 | 0 | 1.81 | -10.22 | -8.87 | 2.00 | -10.43 | -5.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 54.6 | -1.48 | 31.6 | 1.1 | -2.65 | 25.0 | 1.22 | 28.42 | 28.42 | 0 | 0 | 0 | 2.01 | -1.19 | -5.01 | 2.23 | 30.35 | -2.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 55.42 | 9.68 | 15.58 | 1.13 | -5.04 | 6.6 | 0.95 | -4.04 | 7.95 | 0 | 0 | 0 | 2.04 | -13.42 | -7.77 | 1.71 | -12.51 | -6.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 50.53 | 12.69 | 24.67 | 1.19 | 33.71 | 17.82 | 0.99 | 4.21 | 8.79 | 0 | 0 | 0 | 2.36 | 18.65 | -5.5 | 1.96 | -7.52 | -12.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 44.84 | 8.07 | 11.35 | 0.89 | 1.14 | -12.75 | 0.95 | 0.0 | -6.86 | 0 | 0 | 0 | 1.98 | -6.42 | -21.64 | 2.12 | -7.47 | -16.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 41.49 | -13.47 | 7.49 | 0.88 | -16.98 | -12.87 | 0.95 | 7.95 | 3.26 | 0 | 0 | 0 | 2.12 | -4.06 | -18.94 | 2.29 | 24.76 | -3.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 47.95 | 18.31 | 0.0 | 1.06 | 4.95 | 0.0 | 0.88 | -3.3 | 0.0 | 0 | 0 | 0.0 | 2.21 | -11.29 | 0.0 | 1.84 | -18.26 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 40.53 | 0.65 | 0.0 | 1.01 | -0.98 | 0.0 | 0.91 | -10.78 | 0.0 | 0 | 0 | 0.0 | 2.49 | -1.62 | 0.0 | 2.25 | -11.36 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 40.27 | 4.33 | 0.0 | 1.02 | 0.99 | 0.0 | 1.02 | 10.87 | 0.0 | 0 | 0 | 0.0 | 2.53 | -3.2 | 0.0 | 2.53 | 6.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 38.6 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 211.95 | -13.48 | 4.38 | -5.6 | 4.04 | 15.1 | 0 | 0 | 2.07 | 9.11 | 1.91 | 33.04 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 244.98 | -6.93 | 4.64 | -3.53 | 3.51 | -26.88 | 0 | 0 | 1.89 | 3.64 | 1.43 | -21.43 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 263.21 | 36.89 | 4.81 | 17.6 | 4.8 | 25.33 | 0 | 0 | 1.83 | -14.09 | 1.82 | -8.45 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 192.28 | 14.9 | 4.09 | 0.0 | 3.83 | 2.41 | 0 | 0 | 2.13 | -12.97 | 1.99 | -10.87 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 167.35 | -9.59 | 4.09 | -4.22 | 3.74 | 3.03 | 0 | 0 | 2.44 | 5.95 | 2.23 | 13.96 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 185.11 | 7.21 | 4.27 | 0.0 | 3.63 | 4.91 | 0 | 0 | 2.31 | -6.73 | 1.96 | -2.14 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 172.66 | 4.69 | 4.27 | -4.47 | 3.46 | -20.82 | 0 | 0 | 2.47 | -8.75 | 2.00 | -24.37 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 164.93 | 0.1 | 4.47 | 10.64 | 4.37 | -14.31 | 0 | 0 | 2.71 | 10.54 | 2.65 | -14.4 | 0.00 | 0 | 2282 | 0.0 |
| 2015 (2) | 164.77 | -19.35 | 4.04 | -11.79 | 5.1 | 16.17 | 0 | 0 | 2.45 | 9.38 | 3.10 | 44.05 | 0.00 | 0 | 2282 | 0.0 |
| 2014 (1) | 204.31 | 3.28 | 4.58 | -0.87 | 4.39 | 9.75 | 0 | 0 | 2.24 | 0 | 2.15 | 0 | 0.00 | 0 | 2282 | 0.0 |
