- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.55 | 34.22 | -16.05 | 0.22 | 22.22 | -45.0 | 0.19 | -32.14 | -45.71 | 0.56 | -12.5 | -21.13 | 4.84 | -8.94 | -34.48 | 4.18 | -49.44 | -35.33 | 12.31 | -34.81 | -6.05 | 0 | 0 | 0 |
| 23Q3 (19) | 3.39 | -35.55 | -27.25 | 0.18 | -50.0 | -48.57 | 0.28 | 0.0 | 27.27 | 0.64 | 3.23 | 10.34 | 5.31 | -22.42 | -29.3 | 8.26 | 55.16 | 74.95 | 18.88 | 60.17 | 51.68 | 0 | 0 | 0 |
| 23Q2 (18) | 5.26 | -31.24 | -9.15 | 0.36 | -30.77 | -10.0 | 0.28 | -6.67 | 12.0 | 0.62 | 1.64 | 8.77 | 6.84 | 0.69 | -0.93 | 5.32 | 35.74 | 23.29 | 11.79 | 47.82 | 19.73 | 0 | 0 | 0 |
| 23Q1 (17) | 7.65 | 41.14 | 44.34 | 0.52 | 30.0 | 10.64 | 0.3 | -14.29 | 7.14 | 0.61 | -14.08 | 3.39 | 6.80 | -7.9 | -23.35 | 3.92 | -39.27 | -25.77 | 7.97 | -39.13 | -28.37 | 0 | 0 | 0 |
| 22Q4 (16) | 5.42 | 16.31 | 6.69 | 0.4 | 14.29 | -6.98 | 0.35 | 59.09 | 34.62 | 0.71 | 22.41 | -19.32 | 7.38 | -1.74 | -12.81 | 6.46 | 36.78 | 26.17 | 13.10 | 5.25 | -24.38 | 0 | 0 | 0 |
| 22Q3 (15) | 4.66 | -19.52 | -7.91 | 0.35 | -12.5 | -14.63 | 0.22 | -12.0 | -12.0 | 0.58 | 1.75 | -10.77 | 7.51 | 8.72 | -7.31 | 4.72 | 9.34 | -4.45 | 12.45 | 26.43 | -3.11 | 0 | 0 | 0 |
| 22Q2 (14) | 5.79 | 9.25 | 15.8 | 0.4 | -14.89 | 29.03 | 0.25 | -10.71 | 25.0 | 0.57 | -3.39 | 11.76 | 6.91 | -22.1 | 11.43 | 4.32 | -18.27 | 7.94 | 9.84 | -11.57 | -3.48 | 0 | 0 | 0 |
| 22Q1 (13) | 5.3 | 4.33 | 25.59 | 0.47 | 9.3 | 51.61 | 0.28 | 7.69 | 16.67 | 0.59 | -32.95 | 20.41 | 8.87 | 4.77 | 20.72 | 5.28 | 3.22 | -7.11 | 11.13 | -35.74 | -4.13 | 0 | 0 | 0 |
| 21Q4 (12) | 5.08 | 0.4 | -9.29 | 0.43 | 4.88 | 0.0 | 0.26 | 4.0 | -18.75 | 0.88 | 35.38 | 31.34 | 8.46 | 4.47 | 10.24 | 5.12 | 3.59 | -10.43 | 17.32 | 34.85 | 44.79 | 0 | 0 | 0 |
| 21Q3 (11) | 5.06 | 1.2 | 77.54 | 0.41 | 32.26 | 105.0 | 0.25 | 25.0 | 31.58 | 0.65 | 27.45 | 20.37 | 8.10 | 30.69 | 15.46 | 4.94 | 23.52 | -25.89 | 12.85 | 25.94 | -32.2 | 0 | 0 | 0 |
| 21Q2 (10) | 5.0 | 18.48 | 27.55 | 0.31 | 0.0 | 24.0 | 0.2 | -16.67 | 0.0 | 0.51 | 4.08 | -1.92 | 6.20 | -15.6 | -2.78 | 4.00 | -29.67 | -21.6 | 10.20 | -12.16 | -23.11 | 0 | 0 | 0 |
| 21Q1 (9) | 4.22 | -24.64 | 37.46 | 0.31 | -27.91 | 40.91 | 0.24 | -25.0 | 14.29 | 0.49 | -26.87 | 11.36 | 7.35 | -4.33 | 2.51 | 5.69 | -0.47 | -16.86 | 11.61 | -2.95 | -18.98 | 0 | 0 | 0 |
| 20Q4 (8) | 5.6 | 96.49 | 102.9 | 0.43 | 115.0 | 126.32 | 0.32 | 68.42 | 68.42 | 0.67 | 24.07 | 28.85 | 7.68 | 9.42 | 11.54 | 5.71 | -14.29 | -16.99 | 11.96 | -36.86 | -36.5 | 0 | 0 | 0 |
| 20Q3 (7) | 2.85 | -27.3 | 31.34 | 0.2 | -20.0 | 33.33 | 0.19 | -5.0 | 18.75 | 0.54 | 3.85 | 12.5 | 7.02 | 10.04 | 1.52 | 6.67 | 30.67 | -9.58 | 18.95 | 42.83 | -14.34 | 0 | 0 | 0 |
| 20Q2 (6) | 3.92 | 27.69 | 22.5 | 0.25 | 13.64 | 25.0 | 0.2 | -4.76 | -4.76 | 0.52 | 18.18 | 8.33 | 6.38 | -11.0 | 2.04 | 5.10 | -25.41 | -22.25 | 13.27 | -7.44 | -11.56 | 0 | 0 | 0 |
| 20Q1 (5) | 3.07 | 11.23 | -10.76 | 0.22 | 15.79 | 0.0 | 0.21 | 10.53 | 5.0 | 0.44 | -15.38 | -6.38 | 7.17 | 4.1 | 12.05 | 6.84 | -0.63 | 17.65 | 14.33 | -23.93 | 4.9 | 0 | 0 | 0 |
| 19Q4 (4) | 2.76 | 27.19 | 0.0 | 0.19 | 26.67 | 0.0 | 0.19 | 18.75 | 0.0 | 0.52 | 8.33 | 0.0 | 6.88 | -0.41 | 0.0 | 6.88 | -6.63 | 0.0 | 18.84 | -14.82 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.17 | -32.19 | 0.0 | 0.15 | -25.0 | 0.0 | 0.16 | -23.81 | 0.0 | 0.48 | 0.0 | 0.0 | 6.91 | 10.6 | 0.0 | 7.37 | 12.35 | 0.0 | 22.12 | 47.47 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.2 | -6.98 | 0.0 | 0.2 | -9.09 | 0.0 | 0.21 | 5.0 | 0.0 | 0.48 | 2.13 | 0.0 | 6.25 | -2.27 | 0.0 | 6.56 | 12.88 | 0.0 | 15.00 | 9.79 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.44 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 5.81 | 0.0 | 0.0 | 13.66 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.86 | -1.46 | 1.29 | -20.37 | 1.05 | -3.67 | 2.43 | -0.82 | 6.18 | -19.19 | 5.03 | -2.24 | 11.65 | 0.66 | 0 | 0 |
| 2022 (9) | 21.17 | 9.41 | 1.62 | 11.72 | 1.09 | 14.74 | 2.45 | -3.16 | 7.65 | 2.12 | 5.15 | 4.87 | 11.57 | -11.49 | 0 | 0 |
| 2021 (8) | 19.35 | 25.32 | 1.45 | 31.82 | 0.95 | 3.26 | 2.53 | 17.13 | 7.49 | 5.18 | 4.91 | -17.6 | 13.07 | -6.54 | 0 | 0 |
| 2020 (7) | 15.44 | 33.45 | 1.1 | 44.74 | 0.92 | 21.05 | 2.16 | 10.77 | 7.12 | 8.46 | 5.96 | -9.29 | 13.99 | -16.99 | 0 | 0 |
| 2019 (6) | 11.57 | 13.54 | 0.76 | -3.8 | 0.76 | -5.0 | 1.95 | 20.37 | 6.57 | -15.27 | 6.57 | -16.33 | 16.85 | 6.01 | 0 | 0 |
| 2018 (5) | 10.19 | -12.76 | 0.79 | -7.06 | 0.8 | -16.67 | 1.62 | 8.72 | 7.75 | 6.53 | 7.85 | -4.48 | 15.90 | 24.62 | 0 | 0 |
| 2017 (4) | 11.68 | -2.59 | 0.85 | -1.16 | 0.96 | 14.29 | 1.49 | 2.05 | 7.28 | 1.46 | 8.22 | 17.32 | 12.76 | 4.76 | 0 | 0 |
| 2016 (3) | 11.99 | 3.18 | 0.86 | -11.34 | 0.84 | 7.69 | 1.46 | 10.61 | 7.17 | -14.08 | 7.01 | 4.37 | 12.18 | 7.19 | 228 | 0.0 |
| 2015 (2) | 11.62 | 22.7 | 0.97 | 21.25 | 0.78 | 23.81 | 1.32 | 1.54 | 8.35 | -1.18 | 6.71 | 0.9 | 11.36 | -17.25 | 228 | 0.0 |
| 2014 (1) | 9.47 | -9.2 | 0.8 | -9.09 | 0.63 | 1.61 | 1.3 | 3.17 | 8.45 | 0 | 6.65 | 0 | 13.73 | 0 | 228 | 0.0 |
