玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.341.10.6519.29-1.030.5716.46-33.12-2.5513.22-33.3-7.552.64-38.03-14.841.95-34.56-7.140.14-6.670.022.74-25.591.3837.50-6.13-21.07117.1847.842.91-17.18-182.81-27.3925.050.1210.74
23Q3 (19)42.87-0.232.0519.49-0.61-1.6624.61-9.79-15.4619.82-7.99-15.624.26-4.05-18.392.980.0-11.040.157.147.1430.56-8.15-11.2939.95-19.41-28.6179.2610.3216.4420.74-26.33-35.0425.02-0.955.17
23Q2 (18)42.97-5.870.0519.61-12.81-3.8727.2813.382.7521.548.51-3.284.449.09-10.32.988.76-6.880.140.00.033.2712.135.2849.57-8.42-15.8771.84-23.24-6.5128.16339.4721.5925.263.9511.87
23Q1 (17)45.656.018.922.4917.2635.5624.0642.453.3119.8538.815.254.0731.2916.292.7430.4816.60.140.016.6729.6732.281.6854.1313.932.4893.59-17.831.496.41147.52-77.7724.307.43-11.28
22Q4 (16)43.062.5-1.9419.18-3.23-2.5416.89-41.98-21.8814.30-39.12-16.723.10-40.61-12.682.10-37.31-13.930.140.00.022.43-34.89-14.9147.51-15.1-1.96113.8667.2625.1-13.48-142.23-250.022.62-4.92-5.12
22Q3 (15)42.01-2.19-9.2319.82-2.84-2.4629.119.6434.423.495.4836.025.225.4536.653.354.6927.380.140.0-6.6734.459.0230.0555.96-5.0226.9268.07-11.42-27.4531.9337.89417.2523.795.36-5.63
22Q2 (14)42.952.46-3.7620.4022.9715.7126.5514.033.6222.2718.0830.694.9541.4328.243.2036.1719.40.1416.67-12.531.608.2927.4258.9211.5522.4976.847.96-13.6923.16-19.65103.0522.58-17.56-6.27
22Q1 (13)41.92-4.53-6.7416.59-15.7-10.3223.297.72-7.1418.869.84-11.913.50-1.41-25.212.35-3.69-28.790.12-14.29-20.029.1810.7-4.3952.829.026.3971.18-21.79-3.728.82220.6210.4727.3914.899.04
21Q4 (12)43.91-5.12-3.019.68-3.1521.3321.62-0.1813.0817.17-0.586.653.55-7.07-5.082.44-7.22-6.510.14-6.67-12.526.36-0.497.5548.469.9110.8991.01-3.07.68.9945.62-39.8923.84-5.43-6.14
21Q3 (11)46.283.74.6820.3215.2627.821.669.0126.5917.271.3527.083.82-1.0426.072.63-1.8725.240.15-6.250.026.496.8116.2944.09-8.34-1.1793.835.381.186.17-45.87-15.025.214.65-6.0
21Q2 (10)44.63-0.71-0.6517.63-4.7-4.2419.87-20.7710.1417.04-20.4113.93.86-17.525.462.68-18.7910.740.166.670.024.80-18.743.2948.1015.10.6389.0420.46-12.7111.40-56.29670.1824.09-4.1-2.47
21Q1 (9)44.95-0.712.3918.5014.0623.525.0831.1743.7221.4132.9860.744.6825.1353.953.3026.4464.180.15-6.250.030.5224.5233.7441.79-4.37-27.373.91-12.61-14.1726.0974.4687.8325.12-1.1-5.71
20Q4 (8)45.272.42.3116.222.012.9219.1211.7537.5516.1018.4737.493.7423.4338.522.6124.2945.810.166.676.6724.517.5925.6943.70-2.04-11.084.58-8.8-25.814.95105.9212.5425.40-5.291.48
20Q3 (7)44.21-1.58-0.4515.90-13.638.7617.11-5.1611.113.59-9.169.163.03-17.21-2.262.10-13.226.060.15-6.25-6.2522.78-5.129.6244.61-6.67-25.3892.74-9.08-2.417.26463.1346.1626.828.584.03
20Q2 (6)44.922.320.9418.4122.922.5718.043.3816.0114.9612.3118.453.6620.3921.192.4220.422.840.166.676.6724.015.2113.9547.80-16.84-18.4102.0018.455.36-2.00-114.4-162.824.70-7.28-3.67
20Q1 (5)43.90-0.7910.1614.98-4.95163.2717.4525.5419.2813.3213.7523.223.0412.5942.722.0112.2940.560.150.015.3822.8217.037.8457.4817.077.8486.11-24.45122.4513.89204.53-77.3426.646.43-13.51
19Q4 (4)44.25-0.360.015.767.80.013.90-9.740.011.71-5.940.02.70-12.90.01.79-9.60.00.15-6.250.019.50-6.160.049.10-17.870.0113.9919.950.0-13.29-367.40.025.03-2.910.0
19Q3 (3)44.41-0.20.014.62-2.660.015.40-0.960.012.45-1.430.03.102.650.01.980.510.00.166.670.020.78-1.380.059.782.050.095.03-1.840.04.9756.020.025.780.550.0
19Q2 (2)44.5011.670.015.02163.970.015.556.290.012.6316.840.03.0241.780.01.9737.760.00.1515.380.021.07-0.430.058.589.910.096.82150.110.03.18-94.80.025.64-16.750.0
19Q1 (1)39.850.00.05.690.00.014.630.00.010.810.00.02.130.00.01.430.00.00.130.00.021.160.00.053.300.00.038.710.00.061.290.00.030.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.682.7520.195.655.2710.9723.04-3.6818.56-5.8814.87-8.2710.64-4.140.560.029.02-1.1237.50-21.0787.629.7212.38-38.551.92-6.3324.914.1
2022 (9)42.51-5.3419.110.374.758.8323.928.6319.728.4716.2113.3611.1012.920.563.729.358.7847.51-1.9679.86-7.6720.1449.092.05-7.5523.93-2.49
2021 (8)44.910.7219.0416.034.37-10.0722.0222.6718.1825.1214.309.169.838.740.54-12.926.9814.5648.4610.8986.49-5.4413.5158.242.2275.7424.54-5.1
2020 (7)44.592.7216.4125.274.85-7.2217.9520.6314.5321.5913.1023.829.0426.260.625.0823.5512.3643.70-11.091.463.878.54-28.521.26-9.8225.86-2.89
2019 (6)43.410.4213.1020.525.23-0.5614.882.7611.95-0.2510.584.447.165.450.595.3620.963.4649.10-4.9288.0517.3311.95-52.131.40-18.7826.63-2.63
2018 (5)43.23-4.8610.87-22.745.2610.0714.481.2611.986.3910.13-1.846.79-2.440.56-8.220.263.9551.64-0.175.05-23.724.951424.821.72027.3511.86
2017 (4)45.445.914.0723.644.78-4.0314.3013.7611.2611.2610.3212.176.9611.540.610.019.499.051.696.9198.368.721.64-82.820.00024.451.24
2016 (3)42.91-4.6711.38-1.474.985.3612.57-9.9610.12-8.669.20-6.316.24-6.170.613.3917.88-6.1948.35-1.5390.489.619.52-44.760.00024.15-7.86
2015 (2)45.012.4611.550.874.736.7213.960.2911.08-4.819.82-8.056.65-8.280.59-3.2819.061.6549.100.0882.540.517.24-2.30.00026.212.3
2014 (1)43.93011.4504.430.2113.92011.64010.6807.2500.615.1718.7510.149.06-0.7582.1414.3717.65-37.390.00025.62-5.95

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