- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.02 | -7.59 | 58.97 | 0.13 | -18.75 | -7.14 | 0.28 | 211.11 | 115.38 | 0.04 | 100.0 | 300.0 | 1.00 | -12.07 | -41.59 | 2.15 | 236.68 | 35.48 | 0.31 | 116.44 | 151.61 | 0 | 0 | 0 |
| 23Q3 (19) | 14.09 | 46.16 | 72.88 | 0.16 | 14.29 | 6.67 | 0.09 | -30.77 | 28.57 | 0.02 | 0.0 | 100.0 | 1.14 | -21.81 | -38.3 | 0.64 | -52.63 | -25.63 | 0.14 | -31.58 | 15.68 | 0 | 0 | 0 |
| 23Q2 (18) | 9.64 | 19.45 | 82.23 | 0.14 | 40.0 | 55.56 | 0.13 | 0.0 | 30.0 | 0.02 | 100.0 | 100.0 | 1.45 | 17.2 | -14.64 | 1.35 | -16.29 | -28.66 | 0.21 | 67.43 | 9.75 | 0 | 0 | 0 |
| 23Q1 (17) | 8.07 | -1.47 | 14.96 | 0.1 | -28.57 | -9.09 | 0.13 | 0.0 | -18.75 | 0.01 | 0.0 | 0.0 | 1.24 | -27.51 | -20.92 | 1.61 | 1.49 | -29.32 | 0.12 | 1.49 | -13.01 | 0 | 0 | 0 |
| 22Q4 (16) | 8.19 | 0.49 | 6.23 | 0.14 | -6.67 | 0.0 | 0.13 | 85.71 | 8.33 | 0.01 | 0.0 | 0.0 | 1.71 | -7.12 | -5.86 | 1.59 | 84.81 | 1.98 | 0.12 | -0.49 | -5.86 | 0 | 0 | 0 |
| 22Q3 (15) | 8.15 | 54.06 | 74.52 | 0.15 | 66.67 | 25.0 | 0.07 | -30.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.84 | 8.18 | -28.37 | 0.86 | -54.56 | -42.7 | 0.12 | -35.09 | -42.7 | 0 | 0 | 0 |
| 22Q2 (14) | 5.29 | -24.64 | -29.75 | 0.09 | -18.18 | -18.18 | 0.1 | -37.5 | 0.0 | 0.01 | 0.0 | 0.0 | 1.70 | 8.58 | 16.46 | 1.89 | -17.06 | 42.34 | 0.19 | 32.7 | 42.34 | 0 | 0 | 0 |
| 22Q1 (13) | 7.02 | -8.95 | -13.55 | 0.11 | -21.43 | -8.33 | 0.16 | 33.33 | 33.33 | 0.01 | 0.0 | -50.0 | 1.57 | -13.71 | 6.03 | 2.28 | 46.44 | 54.23 | 0.14 | 9.83 | -42.17 | 0 | 0 | 0 |
| 21Q4 (12) | 7.71 | 65.1 | 26.19 | 0.14 | 16.67 | 7.69 | 0.12 | 71.43 | 33.33 | 0.01 | 0.0 | 0.0 | 1.82 | -29.33 | -14.66 | 1.56 | 3.84 | 5.66 | 0.13 | -39.43 | -20.75 | 0 | 0 | 0 |
| 21Q3 (11) | 4.67 | -37.98 | -61.91 | 0.12 | 9.09 | -33.33 | 0.07 | -30.0 | -50.0 | 0.01 | 0.0 | 0.0 | 2.57 | 75.9 | 75.02 | 1.50 | 12.87 | 31.26 | 0.21 | 61.24 | 162.53 | 0 | 0 | 0 |
| 21Q2 (10) | 7.53 | -7.27 | 36.91 | 0.11 | -8.33 | -15.38 | 0.1 | -16.67 | 0.0 | 0.01 | -50.0 | 0.0 | 1.46 | -1.15 | -38.2 | 1.33 | -10.14 | -26.96 | 0.13 | -46.08 | -26.96 | 0 | 0 | 0 |
| 21Q1 (9) | 8.12 | 32.9 | 86.24 | 0.12 | -7.69 | 0.0 | 0.12 | 33.33 | 71.43 | 0.02 | 100.0 | 100.0 | 1.48 | -30.54 | -46.31 | 1.48 | 0.33 | -7.95 | 0.25 | 50.49 | 7.39 | 0 | 0 | 0 |
| 20Q4 (8) | 6.11 | -50.16 | -32.56 | 0.13 | -27.78 | -23.53 | 0.09 | -35.71 | -25.0 | 0.01 | 0.0 | -50.0 | 2.13 | 44.92 | 13.39 | 1.47 | 28.99 | 11.21 | 0.16 | 100.65 | -25.86 | 0 | 0 | 0 |
| 20Q3 (7) | 12.26 | 122.91 | 48.07 | 0.18 | 38.46 | 5.88 | 0.14 | 40.0 | 40.0 | 0.01 | 0.0 | 0.0 | 1.47 | -37.88 | -28.49 | 1.14 | -37.19 | -5.45 | 0.08 | -55.14 | -32.46 | 0 | 0 | 0 |
| 20Q2 (6) | 5.5 | 26.15 | 0.55 | 0.13 | 8.33 | -7.14 | 0.1 | 42.86 | 25.0 | 0.01 | 0.0 | -50.0 | 2.36 | -14.12 | -7.65 | 1.82 | 13.25 | 24.32 | 0.18 | -20.73 | -50.27 | 0 | 0 | 0 |
| 20Q1 (5) | 4.36 | -51.88 | -8.6 | 0.12 | -29.41 | -25.0 | 0.07 | -41.67 | -22.22 | 0.01 | -50.0 | -50.0 | 2.75 | 46.68 | -17.95 | 1.61 | 21.22 | -14.91 | 0.23 | 3.9 | -45.3 | 0 | 0 | 0 |
| 19Q4 (4) | 9.06 | 9.42 | 0.0 | 0.17 | 0.0 | 0.0 | 0.12 | 20.0 | 0.0 | 0.02 | 100.0 | 0.0 | 1.88 | -8.61 | 0.0 | 1.32 | 9.67 | 0.0 | 0.22 | 82.78 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 8.28 | 51.37 | 0.0 | 0.17 | 21.43 | 0.0 | 0.1 | 25.0 | 0.0 | 0.01 | -50.0 | 0.0 | 2.05 | -19.78 | 0.0 | 1.21 | -17.42 | 0.0 | 0.12 | -66.97 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.47 | 14.68 | 0.0 | 0.14 | -12.5 | 0.0 | 0.08 | -11.11 | 0.0 | 0.02 | 0.0 | 0.0 | 2.56 | -23.7 | 0.0 | 1.46 | -22.49 | 0.0 | 0.37 | -12.8 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.77 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.35 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.83 | 56.53 | 0.54 | 10.2 | 0.63 | 36.96 | 0.09 | 125.0 | 1.20 | -29.6 | 1.41 | -12.5 | 0.20 | 43.74 | 0 | 0 |
| 2022 (9) | 28.64 | 2.14 | 0.49 | 2.08 | 0.46 | 9.52 | 0.04 | -20.0 | 1.71 | -0.06 | 1.61 | 7.23 | 0.14 | -21.68 | 0 | 0 |
| 2021 (8) | 28.04 | -0.67 | 0.48 | -14.29 | 0.42 | 5.0 | 0.05 | 25.0 | 1.71 | -13.7 | 1.50 | 5.71 | 0.18 | 25.85 | 0 | 0 |
| 2020 (7) | 28.23 | 2.36 | 0.56 | -11.11 | 0.4 | 5.26 | 0.04 | -42.86 | 1.98 | -13.16 | 1.42 | 2.84 | 0.14 | -44.17 | 0 | 0 |
| 2019 (6) | 27.58 | 30.09 | 0.63 | 21.15 | 0.38 | 8.57 | 0.07 | -12.5 | 2.28 | -6.87 | 1.38 | -16.54 | 0.25 | -32.74 | 0 | 0 |
| 2018 (5) | 21.2 | 0.05 | 0.52 | 4.0 | 0.35 | -18.6 | 0.08 | -42.86 | 2.45 | 3.95 | 1.65 | -18.64 | 0.38 | -42.88 | 0 | 0 |
| 2017 (4) | 21.19 | 7.62 | 0.5 | 13.64 | 0.43 | 7.5 | 0.14 | 16.67 | 2.36 | 5.59 | 2.03 | -0.11 | 0.66 | 8.41 | 0 | 0 |
| 2016 (3) | 19.69 | -14.91 | 0.44 | -8.33 | 0.4 | -21.57 | 0.12 | 71.43 | 2.23 | 7.73 | 2.03 | -7.83 | 0.61 | 101.47 | 293 | 0.0 |
| 2015 (2) | 23.14 | 27.99 | 0.48 | -14.29 | 0.51 | 41.67 | 0.07 | -70.83 | 2.07 | -33.03 | 2.20 | 10.69 | 0.30 | -77.21 | 293 | 0.0 |
| 2014 (1) | 18.08 | -28.62 | 0.56 | -11.11 | 0.36 | 2.86 | 0.24 | 50.0 | 3.10 | 0 | 1.99 | 0 | 1.33 | 0 | 293 | 0.0 |
