- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.36 | -3.67 | -36.04 | 0.32 | 3.23 | 10.34 | 0.43 | 30.3 | 65.38 | 0.16 | -11.11 | -5.88 | 13.56 | 7.16 | 72.53 | 18.22 | 35.27 | 158.59 | 6.78 | -7.72 | 47.16 | 480 | 0.0 | 0.0 |
| 23Q3 (19) | 2.45 | -14.34 | -41.81 | 0.31 | 3.33 | -18.42 | 0.33 | -15.38 | 22.22 | 0.18 | 5.88 | -5.26 | 12.65 | 20.63 | 40.18 | 13.47 | -1.22 | 110.02 | 7.35 | 23.6 | 62.79 | 480 | 0.0 | 4.8 |
| 23Q2 (18) | 2.86 | -6.84 | -36.73 | 0.3 | 7.14 | 3.45 | 0.39 | 2.63 | -7.14 | 0.17 | -15.0 | -19.05 | 10.49 | 15.01 | 63.49 | 13.64 | 10.17 | 46.75 | 5.94 | -8.76 | 27.94 | 480 | 0.0 | 4.8 |
| 23Q1 (17) | 3.07 | -16.8 | -21.88 | 0.28 | -3.45 | -6.67 | 0.38 | 46.15 | -2.56 | 0.2 | 17.65 | 11.11 | 9.12 | 16.05 | 19.48 | 12.38 | 75.67 | 24.73 | 6.51 | 41.41 | 42.24 | 480 | 0.0 | 4.8 |
| 22Q4 (16) | 3.69 | -12.35 | -19.26 | 0.29 | -23.68 | -17.14 | 0.26 | -3.7 | 44.44 | 0.17 | -10.53 | 70.0 | 7.86 | -12.93 | 2.62 | 7.05 | 9.87 | 78.89 | 4.61 | 2.08 | 110.54 | 480 | 4.8 | 4.8 |
| 22Q3 (15) | 4.21 | -6.86 | -14.43 | 0.38 | 31.03 | 65.22 | 0.27 | -35.71 | -6.9 | 0.19 | -9.52 | 11.76 | 9.03 | 40.68 | 93.08 | 6.41 | -30.98 | 8.8 | 4.51 | -2.86 | 30.61 | 458 | 0.0 | 14.79 |
| 22Q2 (14) | 4.52 | 15.01 | -7.76 | 0.29 | -3.33 | 26.09 | 0.42 | 7.69 | 13.51 | 0.21 | 16.67 | -12.5 | 6.42 | -15.95 | 36.69 | 9.29 | -6.36 | 23.06 | 4.65 | 1.44 | -5.14 | 458 | 0.0 | 14.79 |
| 22Q1 (13) | 3.93 | -14.0 | -6.21 | 0.3 | -14.29 | 30.43 | 0.39 | 116.67 | -4.88 | 0.18 | 80.0 | -5.26 | 7.63 | -0.33 | 39.06 | 9.92 | 151.95 | 1.42 | 4.58 | 109.31 | 1.0 | 458 | 0.0 | 14.79 |
| 21Q4 (12) | 4.57 | -7.11 | 29.46 | 0.35 | 52.17 | 52.17 | 0.18 | -37.93 | -14.29 | 0.1 | -41.18 | 25.0 | 7.66 | 63.83 | 17.54 | 3.94 | -33.18 | -33.79 | 2.19 | -36.67 | -3.45 | 458 | 14.79 | 14.79 |
| 21Q3 (11) | 4.92 | 0.41 | 41.79 | 0.23 | 0.0 | 0.0 | 0.29 | -21.62 | -19.44 | 0.17 | -29.17 | -5.56 | 4.67 | -0.41 | -29.47 | 5.89 | -21.94 | -43.19 | 3.46 | -29.45 | -33.39 | 399 | 0.0 | -12.31 |
| 21Q2 (10) | 4.9 | 16.95 | 25.32 | 0.23 | 0.0 | 15.0 | 0.37 | -9.76 | -7.5 | 0.24 | 26.32 | 20.0 | 4.69 | -14.49 | -8.23 | 7.55 | -22.83 | -26.19 | 4.90 | 8.01 | -4.24 | 399 | 0.0 | -12.31 |
| 21Q1 (9) | 4.19 | 18.7 | 44.48 | 0.23 | 0.0 | -4.17 | 0.41 | 95.24 | 5.13 | 0.19 | 137.5 | 26.67 | 5.49 | -15.75 | -33.67 | 9.79 | 64.48 | -27.24 | 4.53 | 100.09 | -12.33 | 399 | 0.0 | -32.6 |
| 20Q4 (8) | 3.53 | 1.73 | 17.67 | 0.23 | 0.0 | -23.33 | 0.21 | -41.67 | -22.22 | 0.08 | -55.56 | -61.9 | 6.52 | -1.7 | -34.84 | 5.95 | -42.66 | -33.9 | 2.27 | -56.31 | -67.62 | 399 | -12.31 | -32.6 |
| 20Q3 (7) | 3.47 | -11.25 | 7.76 | 0.23 | 15.0 | -14.81 | 0.36 | -10.0 | 9.09 | 0.18 | -10.0 | -5.26 | 6.63 | 29.58 | -20.95 | 10.37 | 1.41 | 1.23 | 5.19 | 1.41 | -12.09 | 455 | 0.0 | -23.14 |
| 20Q2 (6) | 3.91 | 34.83 | 13.01 | 0.2 | -16.67 | -23.08 | 0.4 | 2.56 | -6.98 | 0.2 | 33.33 | 17.65 | 5.12 | -38.19 | -31.93 | 10.23 | -23.93 | -17.68 | 5.12 | -1.11 | 4.11 | 455 | -23.14 | -23.14 |
| 20Q1 (5) | 2.9 | -3.33 | -12.65 | 0.24 | -20.0 | -20.0 | 0.39 | 44.44 | -4.88 | 0.15 | -28.57 | 0.0 | 8.28 | -17.24 | -8.41 | 13.45 | 49.43 | 8.9 | 5.17 | -26.11 | 14.48 | 592 | 0.0 | 0.0 |
| 19Q4 (4) | 3.0 | -6.83 | 0.0 | 0.3 | 11.11 | 0.0 | 0.27 | -18.18 | 0.0 | 0.21 | 10.53 | 0.0 | 10.00 | 19.26 | 0.0 | 9.00 | -12.18 | 0.0 | 7.00 | 18.63 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q3 (3) | 3.22 | -6.94 | 0.0 | 0.27 | 3.85 | 0.0 | 0.33 | -23.26 | 0.0 | 0.19 | 11.76 | 0.0 | 8.39 | 11.59 | 0.0 | 10.25 | -17.54 | 0.0 | 5.90 | 20.09 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q2 (2) | 3.46 | 4.22 | 0.0 | 0.26 | -13.33 | 0.0 | 0.43 | 4.88 | 0.0 | 0.17 | 13.33 | 0.0 | 7.51 | -16.84 | 0.0 | 12.43 | 0.63 | 0.0 | 4.91 | 8.75 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q1 (1) | 3.32 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 12.35 | 0.0 | 0.0 | 4.52 | 0.0 | 0.0 | 592 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.75 | -34.29 | 1.22 | -3.17 | 1.53 | 14.18 | 0.72 | -2.7 | 11.35 | 47.35 | 14.23 | 73.76 | 6.70 | 48.07 | 480 | 0.0 |
| 2022 (9) | 16.36 | -11.9 | 1.26 | 21.15 | 1.34 | 7.2 | 0.74 | 5.71 | 7.70 | 37.52 | 8.19 | 21.68 | 4.52 | 19.99 | 480 | 4.8 |
| 2021 (8) | 18.57 | 34.37 | 1.04 | 15.56 | 1.25 | -8.09 | 0.7 | 14.75 | 5.60 | -14.0 | 6.73 | -31.6 | 3.77 | -14.6 | 458 | 14.79 |
| 2020 (7) | 13.82 | 6.31 | 0.9 | -20.35 | 1.36 | -5.56 | 0.61 | -15.28 | 6.51 | -25.08 | 9.84 | -11.16 | 4.41 | -20.3 | 399 | -12.31 |
| 2019 (6) | 13.0 | -37.47 | 1.13 | -8.13 | 1.44 | -14.29 | 0.72 | -17.24 | 8.69 | 46.92 | 11.08 | 37.08 | 5.54 | 32.35 | 455 | -23.14 |
| 2018 (5) | 20.79 | 39.72 | 1.23 | 25.51 | 1.68 | 32.28 | 0.87 | 33.85 | 5.92 | -10.17 | 8.08 | -5.32 | 4.18 | -4.2 | 592 | 16.31 |
| 2017 (4) | 14.88 | 51.37 | 0.98 | 24.05 | 1.27 | 18.69 | 0.65 | 47.73 | 6.59 | -18.05 | 8.53 | -21.59 | 4.37 | -2.41 | 509 | 33.95 |
| 2016 (3) | 9.83 | -3.82 | 0.79 | 0.0 | 1.07 | 13.83 | 0.44 | 18.92 | 8.04 | 3.97 | 10.89 | 18.35 | 4.48 | 23.64 | 380 | 2.7 |
| 2015 (2) | 10.22 | 0.49 | 0.79 | -1.25 | 0.94 | 3.3 | 0.37 | 19.35 | 7.73 | -1.73 | 9.20 | 2.79 | 3.62 | 18.77 | 370 | 10.78 |
| 2014 (1) | 10.17 | 7.96 | 0.8 | 11.11 | 0.91 | -8.08 | 0.31 | 19.23 | 7.87 | 0 | 8.95 | 0 | 3.05 | 0 | 334 | 0.0 |
