- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 73.56 | -2.75 | 17.43 | 7.37 | -0.81 | 19.84 | 2.93 | -1.35 | 15.35 | 2.59 | 6.15 | 34.9 | 10.02 | 2.0 | 2.05 | 3.98 | 1.44 | -1.77 | 3.52 | 9.15 | 14.87 | 8641 | 0.0 | 0.0 |
| 23Q3 (19) | 75.64 | -5.47 | 24.47 | 7.43 | -1.07 | 18.5 | 2.97 | 8.39 | -2.94 | 2.44 | 19.61 | 31.89 | 9.82 | 4.66 | -4.8 | 3.93 | 14.67 | -22.02 | 3.23 | 26.53 | 5.96 | 8641 | 0.0 | 8.23 |
| 23Q2 (18) | 80.02 | 15.87 | 10.8 | 7.51 | 14.31 | 12.76 | 2.74 | 7.45 | -9.27 | 2.04 | 7.94 | 12.09 | 9.39 | -1.35 | 1.77 | 3.42 | -7.27 | -18.12 | 2.55 | -6.85 | 1.16 | 8641 | 0.0 | 8.23 |
| 23Q1 (17) | 69.06 | 10.25 | 6.1 | 6.57 | 6.83 | 8.42 | 2.55 | 0.39 | 19.16 | 1.89 | -1.56 | 6.78 | 9.51 | -3.1 | 2.18 | 3.69 | -8.94 | 12.31 | 2.74 | -10.71 | 0.64 | 8641 | 0.0 | 8.23 |
| 22Q4 (16) | 62.64 | 3.08 | 8.6 | 6.15 | -1.91 | 7.89 | 2.54 | -16.99 | -4.15 | 1.92 | 3.78 | 25.49 | 9.82 | -4.84 | -0.65 | 4.05 | -19.47 | -11.74 | 3.07 | 0.69 | 15.55 | 8641 | 8.23 | 8.23 |
| 22Q3 (15) | 60.77 | -15.85 | -8.79 | 6.27 | -5.86 | 7.0 | 3.06 | 1.32 | -39.53 | 1.85 | 1.65 | 21.71 | 10.32 | 11.88 | 17.31 | 5.04 | 20.42 | -33.69 | 3.04 | 20.8 | 33.45 | 7984 | 0.0 | 19.77 |
| 22Q2 (14) | 72.22 | 10.95 | 2.66 | 6.66 | 9.9 | 12.88 | 3.02 | 41.12 | 7.47 | 1.82 | 2.82 | 22.97 | 9.22 | -0.95 | 9.96 | 4.18 | 27.19 | 4.69 | 2.52 | -7.33 | 19.79 | 7984 | 0.0 | 19.77 |
| 22Q1 (13) | 65.09 | 12.85 | 9.69 | 6.06 | 6.32 | 14.56 | 2.14 | -19.25 | -6.55 | 1.77 | 15.69 | 25.53 | 9.31 | -5.79 | 4.44 | 3.29 | -28.44 | -14.81 | 2.72 | 2.52 | 14.44 | 7984 | 0.0 | 19.77 |
| 21Q4 (12) | 57.68 | -13.43 | 7.01 | 5.7 | -2.73 | -1.38 | 2.65 | -47.63 | 3.11 | 1.53 | 0.66 | 11.68 | 9.88 | 12.36 | -7.85 | 4.59 | -39.5 | -3.64 | 2.65 | 16.28 | 4.36 | 7984 | 19.77 | 19.77 |
| 21Q3 (11) | 66.63 | -5.29 | 27.64 | 5.86 | -0.68 | 5.21 | 5.06 | 80.07 | 96.89 | 1.52 | 2.7 | 13.43 | 8.79 | 4.87 | -17.58 | 7.59 | 90.12 | 54.25 | 2.28 | 8.44 | -11.13 | 6666 | 0.0 | 8.55 |
| 21Q2 (10) | 70.35 | 18.55 | 31.84 | 5.9 | 11.53 | 9.67 | 2.81 | 22.71 | 25.45 | 1.48 | 4.96 | 25.42 | 8.39 | -5.92 | -16.82 | 3.99 | 3.5 | -4.85 | 2.10 | -11.46 | -4.87 | 6666 | 0.0 | 8.55 |
| 21Q1 (9) | 59.34 | 10.09 | 87.96 | 5.29 | -8.48 | 33.92 | 2.29 | -10.89 | 25.14 | 1.41 | 2.92 | 60.23 | 8.91 | -16.87 | -28.75 | 3.86 | -19.06 | -33.42 | 2.38 | -6.52 | -14.76 | 6666 | 0.0 | 1.46 |
| 20Q4 (8) | 53.9 | 3.26 | 31.69 | 5.78 | 3.77 | 13.56 | 2.57 | 0.0 | 18.98 | 1.37 | 2.24 | -4.2 | 10.72 | 0.5 | -13.77 | 4.77 | -3.15 | -9.65 | 2.54 | -0.99 | -27.25 | 6666 | 8.55 | 1.46 |
| 20Q3 (7) | 52.2 | -2.17 | 29.79 | 5.57 | 3.53 | 10.96 | 2.57 | 14.73 | 14.73 | 1.34 | 13.56 | 5.51 | 10.67 | 5.83 | -14.51 | 4.92 | 17.28 | -11.6 | 2.57 | 16.08 | -18.7 | 6141 | 0.0 | -6.53 |
| 20Q2 (6) | 53.36 | 69.02 | 21.19 | 5.38 | 36.2 | -1.47 | 2.24 | 22.4 | 0.9 | 1.18 | 34.09 | -7.81 | 10.08 | -19.42 | -18.69 | 4.20 | -27.58 | -16.74 | 2.21 | -20.67 | -23.93 | 6141 | -6.53 | -6.53 |
| 20Q1 (5) | 31.57 | -22.87 | -6.57 | 3.95 | -22.4 | -11.43 | 1.83 | -15.28 | -15.67 | 0.88 | -38.46 | -24.14 | 12.51 | 0.61 | -5.21 | 5.80 | 9.84 | -9.74 | 2.79 | -20.22 | -18.8 | 6570 | 0.0 | 0.0 |
| 19Q4 (4) | 40.93 | 1.77 | 0.0 | 5.09 | 1.39 | 0.0 | 2.16 | -3.57 | 0.0 | 1.43 | 12.6 | 0.0 | 12.44 | -0.36 | 0.0 | 5.28 | -5.24 | 0.0 | 3.49 | 10.65 | 0.0 | 6570 | 0.0 | 0.0 |
| 19Q3 (3) | 40.22 | -8.65 | 0.0 | 5.02 | -8.06 | 0.0 | 2.24 | 0.9 | 0.0 | 1.27 | -0.78 | 0.0 | 12.48 | 0.65 | 0.0 | 5.57 | 10.46 | 0.0 | 3.16 | 8.62 | 0.0 | 6570 | 0.0 | 0.0 |
| 19Q2 (2) | 44.03 | 30.3 | 0.0 | 5.46 | 22.42 | 0.0 | 2.22 | 2.3 | 0.0 | 1.28 | 10.34 | 0.0 | 12.40 | -6.05 | 0.0 | 5.04 | -21.49 | 0.0 | 2.91 | -15.32 | 0.0 | 6570 | 0.0 | 0.0 |
| 19Q1 (1) | 33.79 | 0.0 | 0.0 | 4.46 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 13.20 | 0.0 | 0.0 | 6.42 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 6570 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 298.27 | 14.4 | 28.88 | 14.88 | 11.19 | 4.0 | 8.96 | 21.74 | 9.68 | 0.42 | 3.75 | -9.09 | 3.00 | 6.42 | 8641 | 0.0 |
| 2022 (9) | 260.73 | 2.65 | 25.14 | 10.51 | 10.76 | -16.0 | 7.36 | 23.7 | 9.64 | 7.65 | 4.13 | -18.17 | 2.82 | 20.5 | 8641 | 8.23 |
| 2021 (8) | 254.0 | 32.96 | 22.75 | 10.01 | 12.81 | 38.94 | 5.95 | 24.74 | 8.96 | -17.26 | 5.04 | 4.49 | 2.34 | -6.19 | 7984 | 19.77 |
| 2020 (7) | 191.03 | 20.17 | 20.68 | 3.25 | 9.22 | 5.01 | 4.77 | -7.2 | 10.83 | -14.09 | 4.83 | -12.62 | 2.50 | -22.78 | 6666 | 8.55 |
| 2019 (6) | 158.96 | 1.89 | 20.03 | 5.81 | 8.78 | -9.76 | 5.14 | 13.22 | 12.60 | 3.85 | 5.52 | -11.44 | 3.23 | 11.11 | 6141 | -6.53 |
| 2018 (5) | 156.01 | 13.73 | 18.93 | 13.83 | 9.73 | 3.29 | 4.54 | 19.16 | 12.13 | 0.09 | 6.24 | -9.18 | 2.91 | 4.78 | 6570 | -1.63 |
| 2017 (4) | 137.18 | 29.15 | 16.63 | 7.64 | 9.42 | 12.54 | 3.81 | 14.07 | 12.12 | -16.66 | 6.87 | -12.86 | 2.78 | -11.67 | 6679 | 34.47 |
| 2016 (3) | 106.22 | 20.75 | 15.45 | 6.11 | 8.37 | 16.57 | 3.34 | 15.17 | 14.55 | -12.12 | 7.88 | -3.46 | 3.14 | -4.62 | 4967 | 18.97 |
| 2015 (2) | 87.97 | 4.99 | 14.56 | 17.89 | 7.18 | 3.61 | 2.9 | 1.4 | 16.55 | 12.29 | 8.16 | -1.32 | 3.30 | -3.42 | 4175 | 0.94 |
| 2014 (1) | 83.79 | 14.78 | 12.35 | 16.51 | 6.93 | 19.28 | 2.86 | 42.29 | 14.74 | 0 | 8.27 | 0 | 3.41 | 0 | 4136 | 25.26 |
