玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)2.52-81.62-85.88-12.85-148.55-303.65-10.3316.56-537.71-9.4217.3-1123.38-2.275.81-808.0-0.5915.71-636.360.0912.5-30.77-1.0162.31-111.06187.3312.0318.73124.55198.93-53.47-24.55-142.0985.3615.93-27.496.98
23Q3 (19)13.71-29.22-2.49-5.17-215.4-318.14-12.38-363.97-307.24-11.39-433.04-108.99-2.41-367.78-54.49-0.70-237.25-48.940.08-20.0-33.33-2.68-122.02-167.85167.221.3411.7641.67-56.35152.9758.331183.33-67.3521.9744.6351.0
23Q2 (18)19.371.4147.34.48-2.61722.224.6914.11225.073.429.97187.240.9012.5187.380.51-1.92250.00.100.0-9.0912.17-1.46277.95165.013.3814.7395.45-14.84388.54.55137.6-94.4315.19-9.37-9.8
23Q1 (17)19.107.076.854.60-27.1170.444.1174.15134.393.11503.9128.720.80420.0136.360.52372.73155.320.10-23.080.012.3535.27473.11159.611.1635.56112.09-58.13106.13-12.0992.79-126.7716.7612.56-9.01
22Q4 (16)17.8526.9611.156.31166.247111.112.36177.631080.0-0.7785.8778.37-0.2583.9773.120.11123.4128.210.138.330.09.13131.1437.92157.785.4544.67267.69440.29769.23-167.69-193.86-219.7814.892.34-17.78
22Q3 (15)14.066.92-20.22.37429.1749.06-3.0418.93-293.63-5.45-39.03-525.78-1.56-51.46-572.73-0.47-38.24-295.830.129.09-7.693.9522.67-51.53149.624.0343.74-78.67-502.59-178.67178.67118.93014.55-13.610.14
22Q2 (14)13.1521.76-34.74-0.7288.97-119.51-3.7568.62-167.93-3.9263.8-162.12-1.0353.18-165.19-0.3463.83-136.960.1110.0-15.383.22197.28-73.82143.8222.1556.6519.54-64.07-71.0481.6180.71144.8316.84-8.58-6.55
22Q1 (13)10.80-32.75-57.91-6.53-7155.56-170.22-11.95-6075.0-263.25-10.83-204.21-284.81-2.20-136.56-254.93-0.94-141.03-209.30.10-23.08-23.08-3.31-150.0-122.69117.747.9636.8154.38235.94-57.3145.16-67.74264.8918.421.7113.08
21Q4 (12)16.06-8.85-35.14-0.09-105.66-101.060.20-87.26-98.1-3.56-378.12-138.57-0.93-381.82-133.94-0.39-262.5-125.160.130.0-18.756.62-18.77-60.41109.064.7725.26-40.00-140.0-149.43140.000633.618.1137.0940.82
21Q3 (11)17.62-12.56-26.431.59-56.91-86.661.57-71.56-85.711.28-79.71-84.940.33-79.11-87.590.24-73.91-84.420.130.0-23.538.15-33.74-52.48104.0913.3816.85100.0048.19-7.930.00-100.0100.013.21-26.6916.9
21Q2 (10)20.15-21.47-7.443.69-60.32-48.965.52-24.59-47.086.317.68-30.21.5811.27-38.040.926.98-42.140.130.0-18.7512.30-15.7-31.2191.816.6812.867.48-47.03-2.2933.33221.719.3118.0210.620
21Q1 (9)25.663.63129.319.309.15194.427.32-30.42164.615.86-36.51158.721.42-48.18197.260.86-44.52230.30.13-18.7562.514.59-12.74301.9386.06-1.1615.45127.3957.4346.9-27.39-243.52-306.2216.2926.67-30.03
20Q4 (8)24.763.3820.318.52-28.5293.6410.52-4.2825.849.238.5920.52.743.0125.691.550.657.640.16-5.880.016.72-2.515.2987.07-2.2619.580.92-25.553.5819.08321.54-59.6612.8613.81-22.76
20Q3 (7)23.9510.0133.0611.9264.87146.7910.995.37134.838.50-5.97130.352.664.31166.01.54-3.14100.00.176.2513.3317.15-4.0834.1989.089.4517.52108.6157.284.48-8.61-128.25-190.0111.300-22.6
20Q2 (6)21.7794.5539.467.23173.4195.110.43192.06476.249.04190.58822.452.55274.66962.51.59340.91318.420.16100.023.0817.88392.5656.4381.399.193.8769.06-20.37-49.6430.49129.6188.940.00-100.0-100.0
20Q1 (5)11.19-45.63-20.3-9.85-323.86-303.69-11.33-235.53-72.71-9.98-230.29-45.69-1.46-166.97-13.18-0.66-145.83-43.480.08-50.0-27.273.63-77.14-35.2974.542.31-8.4386.7264.59132.7713.28-71.93-78.8323.2839.8220.87
19Q4 (4)20.5814.330.04.40-8.90.08.3678.630.07.66107.590.02.18118.00.01.4487.010.00.166.670.015.8824.260.072.86-3.880.052.69-49.320.047.311692.830.016.6514.040.0
19Q3 (3)18.0015.310.04.8397.140.04.68158.560.03.69276.530.01.00316.670.00.77102.630.00.1515.380.012.7811.810.075.80-3.270.0103.96-24.20.0-2.9791.340.014.60-2.860.0
19Q2 (2)15.6111.180.02.45200.410.01.81127.590.00.98114.310.00.24118.60.00.38182.610.00.1318.180.011.43103.740.078.36-3.730.0137.14268.120.0-34.29-154.640.015.03-21.960.0
19Q1 (1)14.040.00.0-2.440.00.0-6.560.00.0-6.850.00.0-1.290.00.0-0.460.00.00.110.00.05.610.00.081.400.00.037.250.00.062.750.00.019.260.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)13.81-3.56-1.9905.743.45-3.040-3.190-3.210-0.3500.37-21.285.6043.96187.3318.7365.78034.60-73.630.55-13.3317.298.27
2022 (9)14.32-27.61.04-70.545.55-6.27-3.350-4.740-5.130-1.6100.47-7.843.89-62.38157.7844.67-31.210131.218323.690.63-15.0215.97-2.68
2021 (8)19.78-9.563.53-47.05.92-9.223.58-53.022.39-62.122.43-61.01.54-61.010.51-7.2710.34-32.64109.0625.2698.4412.711.56-87.70.75-11.2416.418.39
2020 (7)21.8725.986.66147.586.52-6.457.62172.146.31204.836.23206.93.9589.00.55-1.7915.3528.8887.0719.587.34-8.9512.66210.880.84-16.9215.14-6.54
2019 (6)17.3629.462.6906.97-17.842.8002.0702.0302.0900.5630.2311.9168.4672.86-3.4695.93-9.164.0701.015.1716.20-19.96
2018 (5)13.41-40.03-3.9508.4910.72-3.740-4.420-3.050-1.1500.430.07.07-50.2575.4753.8105.6022.43-5.6000.96020.247.77
2017 (4)22.36-31.834.61-70.287.6720.815.34-70.274.03-70.212.61-72.872.13-68.810.43-10.4214.21-43.5749.07-0.5786.26-0.113.45-1.540.00018.786.89
2016 (3)32.80-0.1515.51-16.886.3510.6217.96-18.4413.53-18.549.62-33.296.83-32.780.48-20.025.18-11.1249.356.5486.341.8913.66-10.480.00017.5720.01
2015 (2)32.854.8518.66-0.325.74-3.422.0220.1316.6119.514.423.310.162.730.60-11.7628.3313.0546.323.0584.74-17.0215.2600.00014.644.8
2014 (1)31.33018.7205.94-14.3318.33013.90013.9609.8900.683.0325.0621.9544.95-11.71102.12-13.52-2.1200.00013.97-7.91

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