- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.34 | 7.59 | -1.05 | 0.44 | 2.33 | -13.73 | 0.21 | -40.0 | -38.24 | 0.27 | 80.0 | 107.69 | 3.88 | -4.89 | -12.81 | 1.85 | -44.23 | -37.58 | 2.38 | 67.3 | 109.89 | 2906 | 0.0 | 0.0 |
| 23Q3 (19) | 10.54 | -1.86 | -18.1 | 0.43 | -6.52 | -20.37 | 0.35 | -7.89 | -5.41 | 0.15 | 7.14 | 7.14 | 4.08 | -4.75 | -2.77 | 3.32 | -6.15 | 15.51 | 1.42 | 9.18 | 30.83 | 2906 | 0.0 | -3.26 |
| 23Q2 (18) | 10.74 | -5.04 | -12.33 | 0.46 | 4.55 | -2.13 | 0.38 | 8.57 | -17.39 | 0.14 | 0.0 | 55.56 | 4.28 | 10.09 | 11.63 | 3.54 | 14.33 | -5.78 | 1.30 | 5.31 | 77.43 | 2906 | 0.0 | -3.26 |
| 23Q1 (17) | 11.31 | -1.31 | -15.97 | 0.44 | -13.73 | -2.22 | 0.35 | 2.94 | -16.67 | 0.14 | 7.69 | 7.69 | 3.89 | -12.58 | 16.37 | 3.09 | 4.31 | -0.83 | 1.24 | 9.12 | 28.16 | 2906 | 0.0 | -3.26 |
| 22Q4 (16) | 11.46 | -10.96 | -13.64 | 0.51 | -5.56 | -7.27 | 0.34 | -8.11 | -12.82 | 0.13 | -7.14 | -13.33 | 4.45 | 6.06 | 7.37 | 2.97 | 3.2 | 0.95 | 1.13 | 4.28 | 0.35 | 2906 | -3.26 | -3.26 |
| 22Q3 (15) | 12.87 | 5.06 | -9.68 | 0.54 | 14.89 | 10.2 | 0.37 | -19.57 | 5.71 | 0.14 | 55.56 | -17.65 | 4.20 | 9.36 | 22.02 | 2.87 | -23.44 | 17.05 | 1.09 | 48.06 | -8.82 | 3004 | 0.0 | -0.53 |
| 22Q2 (14) | 12.25 | -8.99 | -8.79 | 0.47 | 4.44 | -2.08 | 0.46 | 9.52 | 21.05 | 0.09 | -30.77 | -10.0 | 3.84 | 14.76 | 7.35 | 3.76 | 20.34 | 32.71 | 0.73 | -23.93 | -1.33 | 3004 | 0.0 | -0.53 |
| 22Q1 (13) | 13.46 | 1.43 | 3.06 | 0.45 | -18.18 | 0.0 | 0.42 | 7.69 | 10.53 | 0.13 | -13.33 | 8.33 | 3.34 | -19.34 | -2.97 | 3.12 | 6.17 | 7.24 | 0.97 | -14.56 | 5.11 | 3004 | 0.0 | -0.53 |
| 21Q4 (12) | 13.27 | -6.88 | -4.33 | 0.55 | 12.24 | 5.77 | 0.39 | 11.43 | 5.41 | 0.15 | -11.76 | 50.0 | 4.14 | 20.53 | 10.55 | 2.94 | 19.66 | 10.17 | 1.13 | -5.25 | 56.78 | 3004 | -0.53 | -0.53 |
| 21Q3 (11) | 14.25 | 6.11 | 33.43 | 0.49 | 2.08 | 32.43 | 0.35 | -7.89 | 0.0 | 0.17 | 70.0 | 88.89 | 3.44 | -3.79 | -0.75 | 2.46 | -13.19 | -25.05 | 1.19 | 60.22 | 41.57 | 3020 | 0.0 | -18.33 |
| 21Q2 (10) | 13.43 | 2.83 | 10.44 | 0.48 | 6.67 | 20.0 | 0.38 | 0.0 | 5.56 | 0.1 | -16.67 | 0.0 | 3.57 | 3.73 | 8.65 | 2.83 | -2.76 | -4.43 | 0.74 | -18.96 | -9.46 | 3020 | 0.0 | -18.33 |
| 21Q1 (9) | 13.06 | -5.84 | -2.17 | 0.45 | -13.46 | -8.16 | 0.38 | 2.7 | -2.56 | 0.12 | 20.0 | -20.0 | 3.45 | -8.09 | -6.12 | 2.91 | 9.07 | -0.4 | 0.92 | 27.44 | -18.22 | 3020 | 0.0 | -18.33 |
| 20Q4 (8) | 13.87 | 29.87 | -12.1 | 0.52 | 40.54 | -8.77 | 0.37 | 5.71 | 0.0 | 0.1 | 11.11 | -33.33 | 3.75 | 8.22 | 3.79 | 2.67 | -18.6 | 13.77 | 0.72 | -14.44 | -24.15 | 3020 | -18.33 | -18.33 |
| 20Q3 (7) | 10.68 | -12.17 | -32.1 | 0.37 | -7.5 | -37.29 | 0.35 | -2.78 | -12.5 | 0.09 | -10.0 | -59.09 | 3.46 | 5.32 | -7.64 | 3.28 | 10.69 | 28.87 | 0.84 | 2.47 | -39.75 | 3698 | 0.0 | 2.64 |
| 20Q2 (6) | 12.16 | -8.91 | -22.65 | 0.4 | -18.37 | -33.33 | 0.36 | -7.69 | -2.7 | 0.1 | -33.33 | -60.0 | 3.29 | -10.38 | -13.82 | 2.96 | 1.34 | 25.78 | 0.82 | -26.81 | -48.29 | 3698 | 0.0 | 0.35 |
| 20Q1 (5) | 13.35 | -15.4 | -17.8 | 0.49 | -14.04 | -14.04 | 0.39 | 5.41 | -17.02 | 0.15 | 0.0 | 50.0 | 3.67 | 1.61 | 4.57 | 2.92 | 24.59 | 0.94 | 1.12 | 18.2 | 82.47 | 3698 | 0.0 | -3.29 |
| 19Q4 (4) | 15.78 | 0.32 | 0.0 | 0.57 | -3.39 | 0.0 | 0.37 | -7.5 | 0.0 | 0.15 | -31.82 | 0.0 | 3.61 | -3.7 | 0.0 | 2.34 | -7.79 | 0.0 | 0.95 | -32.03 | 0.0 | 3698 | 2.64 | 0.0 |
| 19Q3 (3) | 15.73 | 0.06 | 0.0 | 0.59 | -1.67 | 0.0 | 0.4 | 8.11 | 0.0 | 0.22 | -12.0 | 0.0 | 3.75 | -1.73 | 0.0 | 2.54 | 8.04 | 0.0 | 1.40 | -12.06 | 0.0 | 3603 | -2.23 | 0.0 |
| 19Q2 (2) | 15.72 | -3.2 | 0.0 | 0.6 | 5.26 | 0.0 | 0.37 | -21.28 | 0.0 | 0.25 | 150.0 | 0.0 | 3.82 | 8.75 | 0.0 | 2.35 | -18.67 | 0.0 | 1.59 | 158.27 | 0.0 | 3685 | -3.63 | 0.0 |
| 19Q1 (1) | 16.24 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 3824 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.94 | -12.17 | 1.76 | -10.66 | 1.28 | -20.0 | 0.7 | 42.86 | 4.01 | 1.72 | 2.91 | -8.91 | 1.59 | 62.66 | 2906 | 0.0 |
| 2022 (9) | 50.03 | -7.39 | 1.97 | 0.0 | 1.6 | 6.67 | 0.49 | -9.26 | 3.94 | 7.98 | 3.20 | 15.17 | 0.98 | -2.02 | 2906 | -3.26 |
| 2021 (8) | 54.02 | 7.89 | 1.97 | 10.67 | 1.5 | 2.74 | 0.54 | 22.73 | 3.65 | 2.58 | 2.78 | -4.77 | 1.00 | 13.75 | 3004 | -0.53 |
| 2020 (7) | 50.07 | -21.11 | 1.78 | -23.61 | 1.46 | -8.75 | 0.44 | -38.89 | 3.56 | -3.16 | 2.92 | 15.67 | 0.88 | -22.53 | 3020 | -18.33 |
| 2019 (6) | 63.47 | -4.93 | 2.33 | -8.27 | 1.6 | -5.33 | 0.72 | 67.44 | 3.67 | -3.51 | 2.52 | -0.42 | 1.13 | 76.12 | 3698 | -3.7 |
| 2018 (5) | 66.76 | 4.02 | 2.54 | -6.96 | 1.69 | 6.96 | 0.43 | 2.38 | 3.80 | -10.56 | 2.53 | 2.83 | 0.64 | -1.58 | 3840 | 6.52 |
| 2017 (4) | 64.18 | -0.62 | 2.73 | -4.88 | 1.58 | -9.71 | 0.42 | -8.7 | 4.25 | -4.29 | 2.46 | -9.15 | 0.65 | -8.13 | 3605 | 8.39 |
| 2016 (3) | 64.58 | 10.2 | 2.87 | 11.24 | 1.75 | -7.89 | 0.46 | -4.17 | 4.44 | 0.94 | 2.71 | -16.42 | 0.71 | -13.04 | 3326 | 8.13 |
| 2015 (2) | 58.6 | 8.3 | 2.58 | -12.84 | 1.9 | 13.1 | 0.48 | -30.43 | 4.40 | -19.52 | 3.24 | 4.43 | 0.82 | -35.76 | 3076 | 8.27 |
| 2014 (1) | 54.11 | 3.62 | 2.96 | -5.13 | 1.68 | 4.35 | 0.69 | 46.81 | 5.47 | 0 | 3.10 | 0 | 1.28 | 0 | 2841 | -7.46 |
