- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.9 | 45.33 | 65.65 | 0.67 | -8.22 | 48.89 | 0.29 | 3.57 | 31.82 | 0.04 | 0.0 | -20.0 | 6.15 | -36.85 | -10.12 | 2.66 | -28.74 | -20.43 | 0.37 | -31.19 | -51.71 | 503 | 0.0 | 0.0 |
| 23Q3 (19) | 7.5 | -21.14 | -5.66 | 0.73 | 32.73 | 35.19 | 0.28 | 3.7 | -34.88 | 0.04 | -20.0 | 0.0 | 9.73 | 68.3 | 43.3 | 3.73 | 31.5 | -30.98 | 0.53 | 1.44 | 6.0 | 503 | 0.0 | 0.0 |
| 23Q2 (18) | 9.51 | 62.01 | -6.58 | 0.55 | 52.78 | -9.84 | 0.27 | -22.86 | -54.24 | 0.05 | 25.0 | -28.57 | 5.78 | -5.7 | -3.48 | 2.84 | -52.38 | -51.01 | 0.53 | -22.84 | -23.54 | 503 | 0.0 | 0.0 |
| 23Q1 (17) | 5.87 | -10.79 | -62.99 | 0.36 | -20.0 | -41.94 | 0.35 | 59.09 | -36.36 | 0.04 | -20.0 | -20.0 | 6.13 | -10.32 | 56.88 | 5.96 | 78.33 | 71.94 | 0.68 | -10.32 | 116.15 | 503 | 0.0 | 0.0 |
| 22Q4 (16) | 6.58 | -17.23 | -62.16 | 0.45 | -16.67 | -19.64 | 0.22 | -48.84 | -46.34 | 0.05 | 25.0 | -28.57 | 6.84 | 0.68 | 112.37 | 3.34 | -38.18 | 41.81 | 0.76 | 51.03 | 88.78 | 503 | 0.0 | 0.0 |
| 22Q3 (15) | 7.95 | -21.91 | -55.29 | 0.54 | -11.48 | 1.89 | 0.43 | -27.12 | 48.28 | 0.04 | -42.86 | -50.0 | 6.79 | 13.36 | 127.87 | 5.41 | -6.68 | 231.62 | 0.50 | -26.83 | 11.82 | 503 | 0.0 | 0.6 |
| 22Q2 (14) | 10.18 | -35.81 | -27.65 | 0.61 | -1.61 | 8.93 | 0.59 | 7.27 | 145.83 | 0.07 | 40.0 | 16.67 | 5.99 | 53.28 | 50.55 | 5.80 | 67.13 | 239.77 | 0.69 | 118.11 | 61.25 | 503 | 0.0 | 0.6 |
| 22Q1 (13) | 15.86 | -8.8 | 24.0 | 0.62 | 10.71 | -10.14 | 0.55 | 34.15 | 96.43 | 0.05 | -28.57 | -16.67 | 3.91 | 21.39 | -27.54 | 3.47 | 47.09 | 58.41 | 0.32 | -21.68 | -32.8 | 503 | 0.0 | 0.6 |
| 21Q4 (12) | 17.39 | -2.19 | 15.09 | 0.56 | 5.66 | -9.68 | 0.41 | 41.38 | 32.26 | 0.07 | -12.5 | -36.36 | 3.22 | 8.03 | -21.52 | 2.36 | 44.55 | 14.92 | 0.40 | -10.54 | -44.71 | 503 | 0.6 | 0.6 |
| 21Q3 (11) | 17.78 | 26.37 | 22.45 | 0.53 | -5.36 | -13.11 | 0.29 | 20.83 | 3.57 | 0.08 | 33.33 | -38.46 | 2.98 | -25.11 | -29.05 | 1.63 | -4.38 | -15.42 | 0.45 | 5.51 | -49.74 | 500 | 0.0 | 0.81 |
| 21Q2 (10) | 14.07 | 10.01 | 17.64 | 0.56 | -18.84 | 7.69 | 0.24 | -14.29 | -11.11 | 0.06 | 0.0 | -33.33 | 3.98 | -26.22 | -8.46 | 1.71 | -22.08 | -24.44 | 0.43 | -9.1 | -43.33 | 500 | 0.0 | 0.81 |
| 21Q1 (9) | 12.79 | -15.35 | 14.91 | 0.69 | 11.29 | 35.29 | 0.28 | -9.68 | 0.0 | 0.06 | -45.45 | -33.33 | 5.39 | 31.48 | 17.73 | 2.19 | 6.71 | -12.98 | 0.47 | -35.56 | -41.99 | 500 | 0.0 | 0.81 |
| 20Q4 (8) | 15.11 | 4.06 | 72.1 | 0.62 | 1.64 | 10.71 | 0.31 | 10.71 | 34.78 | 0.11 | -15.38 | -15.38 | 4.10 | -2.33 | -35.67 | 2.05 | 6.39 | -21.68 | 0.73 | -18.69 | -50.83 | 500 | 0.81 | 13.64 |
| 20Q3 (7) | 14.52 | 21.4 | 21.91 | 0.61 | 17.31 | 27.08 | 0.28 | 3.7 | 3.7 | 0.13 | 44.44 | 30.0 | 4.20 | -3.37 | 4.24 | 1.93 | -14.58 | -14.94 | 0.90 | 18.98 | 6.63 | 496 | 0.0 | 12.73 |
| 20Q2 (6) | 11.96 | 7.46 | -1.97 | 0.52 | 1.96 | 8.33 | 0.27 | -3.57 | 17.39 | 0.09 | 0.0 | -18.18 | 4.35 | -5.12 | 10.51 | 2.26 | -10.26 | 19.75 | 0.75 | -6.94 | -16.54 | 496 | 0.0 | 12.73 |
| 20Q1 (5) | 11.13 | 26.77 | 22.04 | 0.51 | -8.93 | -7.27 | 0.28 | 21.74 | 21.74 | 0.09 | -30.77 | -25.0 | 4.58 | -28.16 | -24.02 | 2.52 | -3.96 | -0.25 | 0.81 | -45.39 | -38.54 | 496 | 12.73 | 12.73 |
| 19Q4 (4) | 8.78 | -26.28 | 0.0 | 0.56 | 16.67 | 0.0 | 0.23 | -14.81 | 0.0 | 0.13 | 30.0 | 0.0 | 6.38 | 58.26 | 0.0 | 2.62 | 15.55 | 0.0 | 1.48 | 76.34 | 0.0 | 440 | 0.0 | 0.0 |
| 19Q3 (3) | 11.91 | -2.38 | 0.0 | 0.48 | 0.0 | 0.0 | 0.27 | 17.39 | 0.0 | 0.1 | -9.09 | 0.0 | 4.03 | 2.43 | 0.0 | 2.27 | 20.25 | 0.0 | 0.84 | -6.88 | 0.0 | 440 | 0.0 | 0.0 |
| 19Q2 (2) | 12.2 | 33.77 | 0.0 | 0.48 | -12.73 | 0.0 | 0.23 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 3.93 | -34.76 | 0.0 | 1.89 | -25.25 | 0.0 | 0.90 | -31.48 | 0.0 | 440 | 0.0 | 0.0 |
| 19Q1 (1) | 9.12 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 6.03 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 440 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.78 | -16.74 | 2.3 | 3.14 | 1.2 | -32.58 | 0.18 | -18.18 | 6.81 | 23.87 | 3.55 | -19.03 | 0.53 | -1.74 | 503 | 0.0 |
| 2022 (9) | 40.57 | -34.6 | 2.23 | -4.29 | 1.78 | 45.9 | 0.22 | -18.52 | 5.50 | 46.33 | 4.39 | 123.08 | 0.54 | 24.58 | 503 | 0.0 |
| 2021 (8) | 62.03 | 17.66 | 2.33 | 3.56 | 1.22 | 7.02 | 0.27 | -35.71 | 3.76 | -11.99 | 1.97 | -9.04 | 0.44 | -45.36 | 503 | 0.6 |
| 2020 (7) | 52.72 | 25.52 | 2.25 | 8.7 | 1.14 | 17.53 | 0.42 | -8.7 | 4.27 | -13.41 | 2.16 | -6.37 | 0.80 | -27.26 | 500 | 0.81 |
| 2019 (6) | 42.0 | 16.96 | 2.07 | -29.35 | 0.97 | -8.49 | 0.46 | 39.39 | 4.93 | -39.6 | 2.31 | -21.76 | 1.10 | 19.18 | 496 | 14.55 |
| 2018 (5) | 35.91 | -1.7 | 2.93 | 53.4 | 1.06 | 15.22 | 0.33 | -23.26 | 8.16 | 56.05 | 2.95 | 17.21 | 0.92 | -21.93 | 433 | 2.85 |
| 2017 (4) | 36.53 | 3.54 | 1.91 | 6.11 | 0.92 | -14.02 | 0.43 | -8.51 | 5.23 | 2.48 | 2.52 | -16.96 | 1.18 | -11.64 | 421 | 0.0 |
| 2016 (3) | 35.28 | 22.16 | 1.8 | 13.92 | 1.07 | -3.6 | 0.47 | 0.0 | 5.10 | -6.74 | 3.03 | -21.09 | 1.33 | -18.14 | 421 | -1.17 |
| 2015 (2) | 28.88 | 7.44 | 1.58 | 31.67 | 1.11 | 5.71 | 0.47 | 4.44 | 5.47 | 22.55 | 3.84 | -1.61 | 1.63 | -2.79 | 426 | 4.16 |
| 2014 (1) | 26.88 | 46.25 | 1.2 | -5.51 | 1.05 | 12.9 | 0.45 | -8.16 | 4.46 | 0 | 3.91 | 0 | 1.67 | 0 | 409 | 3.81 |
