玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.329.0947.950.060.020.00.130.00.00.0620.050.01.39-8.33-18.893.01-8.33-32.411.3910.01.39000
23Q3 (19)3.96-12.2-38.980.060.0-25.00.130.00.00.0525.00.01.5213.8922.923.2813.8963.891.2642.3663.89000
23Q2 (18)4.5177.56-39.050.0620.0-33.330.1318.18-23.530.040.0-20.01.33-32.429.392.88-33.4425.470.89-43.6831.26000
23Q1 (17)2.54-13.01-68.990.050.0-50.00.11-15.38-15.380.040.0-33.331.9714.9661.224.33-2.73172.831.5714.96114.96000
22Q4 (16)2.92-55.01-68.970.05-37.5-50.00.130.062.50.04-20.0-20.01.7138.9161.134.45122.26423.671.3777.81157.81000
22Q3 (15)6.49-12.3-23.380.08-11.11-27.270.13-23.530.00.050.00.01.231.35-5.082.00-12.8130.510.7714.0230.51000
22Q2 (14)7.4-9.650.140.09-10.00.00.1730.7730.770.05-16.6725.01.22-0.39-0.142.3044.7330.590.68-7.7724.83000
22Q1 (13)8.19-12.9633.170.10.011.110.1362.58.330.0620.020.01.2214.9-16.561.5986.71-18.650.7337.88-9.89000
21Q4 (12)9.4111.129.610.1-9.0925.00.08-38.46-33.330.050.025.01.06-18.17-3.560.85-44.61-48.570.53-9.99-3.5600-100.0
21Q3 (11)8.4714.6136.170.1122.2222.220.130.018.180.0525.00.01.306.64-10.251.53-12.75-13.210.599.06-26.5600-100.0
21Q2 (10)7.3920.1650.820.090.028.570.138.3318.180.04-20.00.01.22-16.78-14.751.76-9.84-21.640.54-33.42-33.6900-100.0
21Q1 (9)6.15-15.2935.160.0912.528.570.120.09.090.0525.00.01.4632.8-4.881.9518.05-19.290.8147.56-26.020-100.0-100.0
20Q4 (8)7.2616.7246.370.08-11.110.00.129.090.00.04-20.0-20.01.10-23.84-31.681.65-6.54-31.680.55-31.46-45.342240.00.0
20Q3 (7)6.2226.9427.720.0928.5712.50.110.010.00.0525.00.01.451.29-11.921.77-21.22-13.870.80-1.53-21.72240.00.0
20Q2 (6)4.97.69-14.190.070.0-12.50.110.010.00.04-20.0-20.01.43-7.141.962.24-7.1428.180.82-25.71-6.782240.00.0
20Q1 (5)4.55-8.27-29.130.07-12.5-22.220.11-8.33-8.330.050.025.01.54-4.629.742.42-0.0729.341.109.0176.372240.00.0
19Q4 (4)4.961.850.00.080.00.00.1220.00.00.050.00.01.61-1.810.02.4217.820.01.01-1.810.02240.00.0
19Q3 (3)4.87-14.710.00.080.00.00.10.00.00.050.00.01.6417.250.02.0517.250.01.0317.250.02240.00.0
19Q2 (2)5.71-11.060.00.08-11.110.00.1-16.670.00.0525.00.01.40-0.060.01.75-6.30.00.8840.540.02240.00.0
19Q1 (1)6.420.00.00.090.00.00.120.00.00.040.00.01.400.00.01.870.00.00.620.00.02240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.33-38.680.24-27.270.49-14.040.19-9.521.5718.63.2040.191.2447.5500
2022 (9)25.0-20.460.33-13.160.5723.910.215.01.329.182.2855.780.8432.0100
2021 (8)31.4337.070.3822.580.462.220.211.111.21-10.571.46-25.420.64-18.9400
2020 (7)22.934.420.31-8.820.452.270.18-5.261.35-12.681.96-2.050.78-9.272240.0
2019 (6)21.96-15.340.34-17.070.44-22.810.19-20.831.55-2.042.00-8.820.87-6.492240.0
2018 (5)25.94-7.360.41-6.820.5721.280.2426.321.580.582.2030.910.9336.352240.0
2017 (4)28.0-5.760.440.00.47-7.840.19-13.641.576.111.68-2.210.68-8.362240.0
2016 (3)29.717.760.44-8.330.51-32.00.22-12.01.48-14.941.72-36.90.74-18.342240.0
2015 (2)27.5710.10.48-2.040.7529.310.2513.641.74-11.032.7217.440.913.2122410.34
2014 (1)25.0428.150.498.890.5818.370.220.01.9602.3200.880203-3.33

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