- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.3 | -11.09 | -0.21 | 1.28 | 25.49 | 1.59 | 0.83 | 3.75 | 6.41 | 0.62 | 21.57 | 21.57 | 13.76 | 41.14 | 1.81 | 8.92 | 16.69 | 6.64 | 6.67 | 36.73 | 21.83 | 1111 | 0.0 | 0.0 |
| 23Q3 (19) | 10.46 | -5.25 | 16.61 | 1.02 | -15.7 | -15.7 | 0.8 | -15.79 | -8.05 | 0.51 | 4.08 | 6.25 | 9.75 | -11.03 | -27.71 | 7.65 | -11.12 | -21.14 | 4.88 | 9.85 | -8.89 | 1111 | 0.0 | -3.05 |
| 23Q2 (18) | 11.04 | 19.48 | 41.18 | 1.21 | 12.04 | 9.01 | 0.95 | 20.25 | 14.46 | 0.49 | -7.55 | 32.43 | 10.96 | -6.23 | -22.79 | 8.61 | 0.65 | -18.93 | 4.44 | -22.62 | -6.19 | 1111 | 0.0 | -3.05 |
| 23Q1 (17) | 9.24 | -0.86 | 22.55 | 1.08 | -14.29 | 1.89 | 0.79 | 1.28 | 6.76 | 0.53 | 3.92 | 17.78 | 11.69 | -13.54 | -16.86 | 8.55 | 2.16 | -12.88 | 5.74 | 4.82 | -3.89 | 1111 | 0.0 | -3.05 |
| 22Q4 (16) | 9.32 | 3.9 | 0.87 | 1.26 | 4.13 | 5.0 | 0.78 | -10.34 | 13.04 | 0.51 | 6.25 | -25.0 | 13.52 | 0.22 | 4.1 | 8.37 | -13.71 | 12.07 | 5.47 | 2.26 | -25.64 | 1111 | -3.05 | -3.05 |
| 22Q3 (15) | 8.97 | 14.71 | 22.71 | 1.21 | 9.01 | 26.04 | 0.87 | 4.82 | 42.62 | 0.48 | 29.73 | 20.0 | 13.49 | -4.97 | 2.72 | 9.70 | -8.62 | 16.23 | 5.35 | 13.1 | -2.21 | 1146 | 0.0 | 10.19 |
| 22Q2 (14) | 7.82 | 3.71 | 10.92 | 1.11 | 4.72 | 13.27 | 0.83 | 12.16 | 38.33 | 0.37 | -17.78 | -19.57 | 14.19 | 0.97 | 2.11 | 10.61 | 8.15 | 24.71 | 4.73 | -20.72 | -27.49 | 1146 | 0.0 | 10.19 |
| 22Q1 (13) | 7.54 | -18.4 | 31.59 | 1.06 | -11.67 | 10.42 | 0.74 | 7.25 | 29.82 | 0.45 | -33.82 | 21.62 | 14.06 | 8.25 | -16.09 | 9.81 | 31.43 | -1.34 | 5.97 | -18.9 | -7.57 | 1146 | 0.0 | 10.19 |
| 21Q4 (12) | 9.24 | 26.4 | -13.97 | 1.2 | 25.0 | 25.0 | 0.69 | 13.11 | 6.15 | 0.68 | 70.0 | 47.83 | 12.99 | -1.11 | 45.29 | 7.47 | -10.51 | 23.39 | 7.36 | 34.49 | 71.82 | 1146 | 10.19 | 10.19 |
| 21Q3 (11) | 7.31 | 3.69 | 5.64 | 0.96 | -2.04 | 9.09 | 0.61 | 1.67 | 8.93 | 0.4 | -13.04 | 0.0 | 13.13 | -5.53 | 3.27 | 8.34 | -1.95 | 3.12 | 5.47 | -16.14 | -5.34 | 1040 | 0.0 | 0.87 |
| 21Q2 (10) | 7.05 | 23.04 | 37.43 | 0.98 | 2.08 | 22.5 | 0.6 | 5.26 | 11.11 | 0.46 | 24.32 | 17.95 | 13.90 | -17.03 | -10.86 | 8.51 | -14.45 | -19.15 | 6.52 | 1.05 | -14.17 | 1040 | 0.0 | 0.87 |
| 21Q1 (9) | 5.73 | -46.65 | -2.55 | 0.96 | 0.0 | 6.67 | 0.57 | -12.31 | 9.62 | 0.37 | -19.57 | 8.82 | 16.75 | 87.43 | 9.46 | 9.95 | 64.37 | 12.48 | 6.46 | 50.76 | 11.67 | 1040 | 0.0 | 0.87 |
| 20Q4 (8) | 10.74 | 55.2 | 61.26 | 0.96 | 9.09 | -3.03 | 0.65 | 16.07 | 10.17 | 0.46 | 15.0 | 2.22 | 8.94 | -29.71 | -39.87 | 6.05 | -25.21 | -31.68 | 4.28 | -25.9 | -36.61 | 1040 | 0.87 | -6.89 |
| 20Q3 (7) | 6.92 | 34.89 | 1.02 | 0.88 | 10.0 | -4.35 | 0.56 | 3.7 | -17.65 | 0.4 | 2.56 | 0.0 | 12.72 | -18.45 | -5.32 | 8.09 | -23.12 | -18.48 | 5.78 | -23.97 | -1.01 | 1031 | 0.0 | -7.7 |
| 20Q2 (6) | 5.13 | -12.76 | -35.47 | 0.8 | -11.11 | 0.0 | 0.54 | 3.85 | -16.92 | 0.39 | 14.71 | 0.0 | 15.59 | 1.88 | 54.97 | 10.53 | 19.03 | 28.74 | 7.60 | 31.48 | 54.97 | 1031 | 0.0 | -7.7 |
| 20Q1 (5) | 5.88 | -11.71 | -10.77 | 0.9 | -9.09 | -3.23 | 0.52 | -11.86 | -10.34 | 0.34 | -24.44 | -5.56 | 15.31 | 2.97 | 8.46 | 8.84 | -0.17 | 0.48 | 5.78 | -14.42 | 5.85 | 1031 | -7.7 | -7.7 |
| 19Q4 (4) | 6.66 | -2.77 | 0.0 | 0.99 | 7.61 | 0.0 | 0.59 | -13.24 | 0.0 | 0.45 | 12.5 | 0.0 | 14.86 | 10.68 | 0.0 | 8.86 | -10.76 | 0.0 | 6.76 | 15.71 | 0.0 | 1117 | 0.0 | 0.0 |
| 19Q3 (3) | 6.85 | -13.84 | 0.0 | 0.92 | 15.0 | 0.0 | 0.68 | 4.62 | 0.0 | 0.4 | 2.56 | 0.0 | 13.43 | 33.47 | 0.0 | 9.93 | 21.41 | 0.0 | 5.84 | 19.03 | 0.0 | 1117 | 0.0 | 0.0 |
| 19Q2 (2) | 7.95 | 20.64 | 0.0 | 0.8 | -13.98 | 0.0 | 0.65 | 12.07 | 0.0 | 0.39 | 8.33 | 0.0 | 10.06 | -28.69 | 0.0 | 8.18 | -7.1 | 0.0 | 4.91 | -10.2 | 0.0 | 1117 | 0.0 | 0.0 |
| 19Q1 (1) | 6.59 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 14.11 | 0.0 | 0.0 | 8.80 | 0.0 | 0.0 | 5.46 | 0.0 | 0.0 | 1117 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.04 | 18.99 | 4.59 | -1.08 | 3.38 | 4.64 | 2.14 | 18.23 | 11.46 | -16.86 | 8.44 | -12.06 | 5.34 | -0.64 | 1111 | 0.0 |
| 2022 (9) | 33.65 | 14.73 | 4.64 | 13.45 | 3.23 | 30.77 | 1.81 | -5.73 | 13.79 | -1.12 | 9.60 | 13.98 | 5.38 | -17.83 | 1111 | -3.05 |
| 2021 (8) | 29.33 | 2.34 | 4.09 | 15.54 | 2.47 | 8.81 | 1.92 | 20.75 | 13.94 | 12.9 | 8.42 | 6.32 | 6.55 | 18.0 | 1146 | 10.19 |
| 2020 (7) | 28.66 | 2.17 | 3.54 | -2.75 | 2.27 | -9.2 | 1.59 | 0.0 | 12.35 | -4.82 | 7.92 | -11.13 | 5.55 | -2.13 | 1040 | 0.87 |
| 2019 (6) | 28.05 | -2.87 | 3.64 | 9.64 | 2.5 | 8.23 | 1.59 | 1.27 | 12.98 | 12.88 | 8.91 | 11.43 | 5.67 | 4.27 | 1031 | -7.45 |
| 2018 (5) | 28.88 | 16.08 | 3.32 | 9.57 | 2.31 | 7.44 | 1.57 | 33.05 | 11.50 | -5.61 | 8.00 | -7.44 | 5.44 | 14.62 | 1114 | 9.43 |
| 2017 (4) | 24.88 | 7.01 | 3.03 | -5.61 | 2.15 | -8.9 | 1.18 | 35.63 | 12.18 | -11.79 | 8.64 | -14.87 | 4.74 | 26.75 | 1018 | 7.27 |
| 2016 (3) | 23.25 | -5.45 | 3.21 | -4.46 | 2.36 | -5.22 | 0.87 | 2.35 | 13.81 | 1.04 | 10.15 | 0.24 | 3.74 | 8.25 | 949 | -6.78 |
| 2015 (2) | 24.59 | -7.49 | 3.36 | 0.9 | 2.49 | 3.75 | 0.85 | 7.59 | 13.66 | 9.07 | 10.13 | 12.15 | 3.46 | 16.3 | 1018 | -5.04 |
| 2014 (1) | 26.58 | 13.93 | 3.33 | 2.15 | 2.4 | 5.73 | 0.79 | 9.72 | 12.53 | 0 | 9.03 | 0 | 2.97 | 0 | 1072 | 5.62 |
