- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.73 | 15.87 | -2.28 | 0.96 | -23.81 | -24.41 | 1.12 | -11.81 | -2.61 | 0.26 | 36.84 | 62.5 | 8.95 | -34.25 | -22.65 | 10.44 | -23.89 | -0.34 | 2.42 | 18.09 | 66.29 | 606 | 0.0 | 0.0 |
| 23Q3 (19) | 9.26 | -2.73 | 9.33 | 1.26 | 5.0 | -3.08 | 1.27 | 18.69 | 28.28 | 0.19 | -9.52 | 11.76 | 13.61 | 7.95 | -11.35 | 13.71 | 22.02 | 17.34 | 2.05 | -6.98 | 2.23 | 606 | 0.0 | 1.17 |
| 23Q2 (18) | 9.52 | 2.15 | -8.72 | 1.2 | -2.44 | -8.4 | 1.07 | -9.32 | -5.31 | 0.21 | 10.53 | 23.53 | 12.61 | -4.49 | 0.36 | 11.24 | -11.23 | 3.74 | 2.21 | 8.2 | 35.34 | 606 | 0.0 | 1.17 |
| 23Q1 (17) | 9.32 | -15.12 | 16.35 | 1.23 | -3.15 | 1.65 | 1.18 | 2.61 | 9.26 | 0.19 | 18.75 | 5.56 | 13.20 | 14.1 | -12.64 | 12.66 | 20.88 | -6.1 | 2.04 | 39.9 | -9.28 | 606 | 0.0 | 1.17 |
| 22Q4 (16) | 10.98 | 29.63 | 15.46 | 1.27 | -2.31 | 0.79 | 1.15 | 16.16 | 32.18 | 0.16 | -5.88 | -5.88 | 11.57 | -24.64 | -12.7 | 10.47 | -10.39 | 14.49 | 1.46 | -27.4 | -18.48 | 606 | 1.17 | 1.17 |
| 22Q3 (15) | 8.47 | -18.79 | -15.3 | 1.3 | -0.76 | 9.24 | 0.99 | -12.39 | 2.06 | 0.17 | 0.0 | 0.0 | 15.35 | 22.2 | 28.98 | 11.69 | 7.88 | 20.5 | 2.01 | 23.14 | 18.06 | 599 | 0.0 | -4.77 |
| 22Q2 (14) | 10.43 | 30.21 | 19.06 | 1.31 | 8.26 | 14.91 | 1.13 | 4.63 | 56.94 | 0.17 | -5.56 | -10.53 | 12.56 | -16.86 | -3.49 | 10.83 | -19.65 | 31.82 | 1.63 | -27.47 | -24.85 | 599 | 0.0 | -4.77 |
| 22Q1 (13) | 8.01 | -15.77 | 5.39 | 1.21 | -3.97 | 27.37 | 1.08 | 24.14 | 44.0 | 0.18 | 5.88 | -30.77 | 15.11 | 14.02 | 20.85 | 13.48 | 47.38 | 36.63 | 2.25 | 25.71 | -34.31 | 599 | 0.0 | -4.77 |
| 21Q4 (12) | 9.51 | -4.9 | 15.98 | 1.26 | 5.88 | 28.57 | 0.87 | -10.31 | -27.5 | 0.17 | 0.0 | -10.53 | 13.25 | 11.34 | 10.86 | 9.15 | -5.69 | -37.49 | 1.79 | 5.15 | -22.85 | 599 | -4.77 | -4.77 |
| 21Q3 (11) | 10.0 | 14.16 | 19.9 | 1.19 | 4.39 | 9.17 | 0.97 | 34.72 | 24.36 | 0.17 | -10.53 | -26.09 | 11.90 | -8.56 | -8.95 | 9.70 | 18.02 | 3.72 | 1.70 | -21.62 | -38.36 | 629 | 0.0 | -18.63 |
| 21Q2 (10) | 8.76 | 15.26 | 18.22 | 1.14 | 20.0 | 14.0 | 0.72 | -4.0 | -18.18 | 0.19 | -26.92 | -9.52 | 13.01 | 4.11 | -3.57 | 8.22 | -16.71 | -30.79 | 2.17 | -36.6 | -23.47 | 629 | 0.0 | -18.63 |
| 21Q1 (9) | 7.6 | -7.32 | -6.86 | 0.95 | -3.06 | -17.39 | 0.75 | -37.5 | -39.52 | 0.26 | 36.84 | 30.0 | 12.50 | 4.59 | -11.3 | 9.87 | -32.57 | -35.06 | 3.42 | 47.65 | 39.58 | 629 | 0.0 | -18.63 |
| 20Q4 (8) | 8.2 | -1.68 | -32.01 | 0.98 | -10.09 | -24.03 | 1.2 | 53.85 | -21.57 | 0.19 | -17.39 | -34.48 | 11.95 | -8.56 | 11.73 | 14.63 | 56.47 | 15.35 | 2.32 | -15.98 | -3.64 | 629 | -18.63 | -26.09 |
| 20Q3 (7) | 8.34 | 12.55 | -19.34 | 1.09 | 9.0 | -28.76 | 0.78 | -11.36 | -34.45 | 0.23 | 9.52 | 15.0 | 13.07 | -3.15 | -11.67 | 9.35 | -21.25 | -18.74 | 2.76 | -2.69 | 42.58 | 773 | 0.0 | -9.17 |
| 20Q2 (6) | 7.41 | -9.19 | -25.6 | 1.0 | -13.04 | -24.81 | 0.88 | -29.03 | -43.95 | 0.21 | 5.0 | 5.0 | 13.50 | -4.24 | 1.06 | 11.88 | -21.85 | -24.66 | 2.83 | 15.63 | 41.13 | 773 | 0.0 | -9.17 |
| 20Q1 (5) | 8.16 | -32.34 | -11.78 | 1.15 | -10.85 | -19.58 | 1.24 | -18.95 | -9.49 | 0.2 | -31.03 | 0.0 | 14.09 | 31.75 | -8.84 | 15.20 | 19.78 | 2.6 | 2.45 | 1.93 | 13.36 | 773 | -9.17 | -9.17 |
| 19Q4 (4) | 12.06 | 16.63 | 0.0 | 1.29 | -15.69 | 0.0 | 1.53 | 28.57 | 0.0 | 0.29 | 45.0 | 0.0 | 10.70 | -27.71 | 0.0 | 12.69 | 10.23 | 0.0 | 2.40 | 24.32 | 0.0 | 851 | 0.0 | 0.0 |
| 19Q3 (3) | 10.34 | 3.82 | 0.0 | 1.53 | 15.04 | 0.0 | 1.19 | -24.2 | 0.0 | 0.2 | 0.0 | 0.0 | 14.80 | 10.81 | 0.0 | 11.51 | -26.99 | 0.0 | 1.93 | -3.68 | 0.0 | 851 | 0.0 | 0.0 |
| 19Q2 (2) | 9.96 | 7.68 | 0.0 | 1.33 | -6.99 | 0.0 | 1.57 | 14.6 | 0.0 | 0.2 | 0.0 | 0.0 | 13.35 | -13.62 | 0.0 | 15.76 | 6.43 | 0.0 | 2.01 | -7.13 | 0.0 | 851 | 0.0 | 0.0 |
| 19Q1 (1) | 9.25 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 15.46 | 0.0 | 0.0 | 14.81 | 0.0 | 0.0 | 2.16 | 0.0 | 0.0 | 851 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.83 | 2.48 | 4.66 | -8.63 | 4.64 | 6.67 | 0.85 | 23.19 | 12.00 | -10.84 | 11.95 | 4.08 | 2.19 | 20.21 | 606 | 0.0 |
| 2022 (9) | 37.89 | 5.6 | 5.1 | 12.58 | 4.35 | 31.82 | 0.69 | -12.66 | 13.46 | 6.61 | 11.48 | 24.83 | 1.82 | -17.29 | 606 | 1.17 |
| 2021 (8) | 35.88 | 11.74 | 4.53 | 7.6 | 3.3 | -19.51 | 0.79 | -3.66 | 12.63 | -3.7 | 9.20 | -27.97 | 2.20 | -13.78 | 599 | -4.77 |
| 2020 (7) | 32.11 | -22.83 | 4.21 | -24.69 | 4.1 | -27.69 | 0.82 | -6.82 | 13.11 | -2.4 | 12.77 | -6.3 | 2.55 | 20.75 | 629 | -18.63 |
| 2019 (6) | 41.61 | -15.17 | 5.59 | -4.77 | 5.67 | 6.78 | 0.88 | 7.32 | 13.43 | 12.26 | 13.63 | 25.87 | 2.11 | 26.51 | 773 | -9.17 |
| 2018 (5) | 49.05 | 9.85 | 5.87 | -6.23 | 5.31 | 2.31 | 0.82 | 3.8 | 11.97 | -14.64 | 10.83 | -6.87 | 1.67 | -5.51 | 851 | 0.24 |
| 2017 (4) | 44.65 | 20.77 | 6.26 | 13.61 | 5.19 | 12.34 | 0.79 | 5.33 | 14.02 | -5.93 | 11.62 | -6.98 | 1.77 | -12.78 | 849 | 20.25 |
| 2016 (3) | 36.97 | 17.85 | 5.51 | -6.93 | 4.62 | 50.98 | 0.75 | -1.32 | 14.90 | -21.02 | 12.50 | 28.11 | 2.03 | -16.26 | 706 | 0.43 |
| 2015 (2) | 31.37 | -4.04 | 5.92 | 11.49 | 3.06 | 71.91 | 0.76 | -16.48 | 18.87 | 16.18 | 9.75 | 79.14 | 2.42 | -12.97 | 703 | 2.48 |
| 2014 (1) | 32.69 | 3.29 | 5.31 | 7.49 | 1.78 | 21.09 | 0.91 | 24.66 | 16.24 | 0 | 5.45 | 0 | 2.78 | 0 | 686 | 31.92 |
