玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)89.9454.96151.8680.11187.65336.5778.75357.85367.6473.07561.87446.1128.443593.51884.086.732220.69710.840.09800.080.081.14149.74301.09282.83-28.75-5.07101.72-37.12-7.02-1.7297.2281.735.88-46.4-18.22
23Q3 (19)58.042.7881.6627.85434.559.3417.20223.74-30.2211.04160.56-44.350.77254.0-95.380.29866.67-92.230.010.0-94.4432.4947.1525.44396.950.0931.16161.76544.8556.6-61.76-145.29-1771.4710.97-60.31556.89
23Q2 (18)56.4727.8893.135.21103.83-72.15-13.9093.29-187.92-18.2389.64-246.9-0.5062.12-114.620.03116.67-96.340.010-80.022.08125.3910.84396.608.22-9.73-36.36-155.13-130.64136.36300.57829.2527.64-75.02880.14
23Q1 (17)44.1623.6675.8-136.12-841.880.67-207.16-1330.1779.59-175.95-1415.0280.46-1.32-145.6715.92-0.18-121.6921.740.00-100.00-86.96-529.8684.47366.4723.01-1.8265.96-39.71-5.5234.04462.0912.77110.651438.94-78.86
22Q4 (16)35.7111.777.7218.35-27.95177.3316.84-31.68152.5413.38-32.56171.632.89-82.67401.040.83-77.75854.550.05-72.22400.020.23-21.89221.36297.93-1.56-15.66109.405.9147.84-9.40-184.87-136.167.19330.54-71.7
22Q3 (15)31.959.275.9425.4736.1337.5324.6555.9141.6719.8459.8732.3516.68387.72489.43.73354.88366.250.18260.0260.025.9030.0222.75302.64-31.12-8.88103.30-12.97-3.4-3.3082.3552.381.67-40.78-58.77
22Q2 (14)29.2416.4-13.0818.71102.66-27.1415.81101.56-36.212.41101.38-48.853.42317.83-70.620.82456.52-72.670.050-58.3319.92103.56-24.52439.3717.7155.92118.7070.0314.47-18.70-161.94-406.322.82-99.4633.65
22Q1 (13)25.12-24.22-29.91-704.04-2866.88-3026.18-1014.79-3066.27-5116.26-900.25-4719.33-4632.98-1.57-63.54-151.82-0.23-109.09-127.380.00-100.0-100.0-560.00-3259.33-2214.01373.265.6713.7869.81-5.66-41.2530.1916.11260.38523.531960.338728.5
21Q4 (12)33.159.91-16.67-23.73-228.1311.32-32.05-284.228.56-18.68-224.6259.4-0.96-133.9250.52-0.11-113.7562.070.01-80.00.0-16.67-179.012.86353.246.366.6474.00-30.821.7426.00475.14-36.8625.41527.412.46
21Q3 (11)30.16-10.34-0.9518.52-27.88-18.717.40-29.78-14.5814.99-38.21-26.192.83-75.69-56.530.80-73.33-53.220.05-58.33-37.521.10-20.05-11.64332.1317.866.84106.933.12-4.7-6.93-87.6640.44.0591.9452.26
21Q2 (10)33.64-6.1415.8425.686.7363.6724.7822.49180.3224.2622.16196.9411.64284.161253.493.00257.14669.230.12200.0300.026.39-0.3836.81281.80-14.1-17.31103.69-12.73-41.08-3.6980.3895.142.11-64.420
21Q1 (9)35.84-9.928.024.06189.9140.6220.23145.175.7619.86143.16106.023.03256.19119.570.84389.6647.370.04300.00.026.49238.4739.94328.05-0.9620.39118.8295.48-20.19-18.82-145.7161.55.93-76.0911.47
20Q4 (8)39.7830.6439.68-26.76-217.47-236.11-44.86-320.23-353.88-46.01-326.54-400.33-1.94-129.8-124.31-0.29-116.96-112.390.01-87.5-92.86-19.13-180.11-194.24331.246.5529.4760.78-45.83-45.1841.18454.12464.4924.80832.330
20Q3 (7)30.454.862.5622.7845.199391.6720.37130.43206.6520.31148.59194.296.51656.98839.771.71338.464375.00.08166.67700.023.8823.79204.59310.88-8.780.47112.21-36.240-11.6384.7-111.052.660-87.09
20Q2 (6)29.043.71-0.8515.69-8.3128.058.84-23.2239.438.17-15.25187.10.86-37.68304.760.39-31.58680.00.03-25.0200.019.291.950.47340.8125.0734.49176.0018.21254.0-76.00-55.45-133.250.00-100.0-100.0
20Q1 (5)28.00-1.697.417.11-12.972.0911.51-34.86-17.199.64-37.08-19.871.38-82.71-39.740.57-75.64-38.710.04-71.43-33.3318.93-6.755.05272.496.536.42148.8934.2822.61-48.89-332.76-144.445.32039.63
19Q4 (4)28.48-4.080.019.668091.670.017.67192.510.015.32171.120.07.981006.820.02.345950.00.00.141300.00.020.30158.930.0255.85-17.320.0110.8800.0-11.30-110.730.00.00-100.00.0
19Q3 (3)29.691.370.00.24-96.510.0-19.10-201.260.0-21.54-129.640.0-0.88-109.520.0-0.04-180.00.00.010.00.07.84-38.850.0309.4422.120.0-0.00100.00.0105.26-53.950.020.6058.340.0
19Q2 (2)29.2912.350.06.88-58.950.0-6.34-145.610.0-9.38-177.970.0-0.42-118.340.00.05-94.620.00.01-83.330.012.82-28.860.0253.4026.860.0-114.29-194.120.0228.571242.860.013.01241.470.0
19Q1 (1)26.070.00.016.760.00.013.900.00.012.030.00.02.290.00.00.930.00.00.060.00.018.020.00.0199.750.00.0121.430.00.0-20.000.00.03.810.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)83.85161.4667.19206.81.54152.162.88212.2157.73260.5926.0630.177.2237.790.12-58.6270.15205.4282.83-5.07106.84-1.71-6.8400.09-13.419.00152.1
2022 (9)32.07-3.3521.905.190.61-31.720.146.3416.01-15.1120.0217.95.2422.140.2945.022.971.59297.93-15.66108.69-1.03-8.6900.104.933.57-22.05
2021 (8)33.189.5820.8224.520.89-23.418.9462.1618.8671.316.98155.344.2977.270.2033.3322.6120.2353.246.64109.82-23.17-9.8200.09-14.744.58-18.07
2020 (7)30.288.1416.72-3.181.1642.111.68-13.9911.01-2.656.65-24.692.42-30.260.15-37.518.810.59331.2429.47142.9312.59-42.9300.11-17.785.5919.19
2019 (6)28.003.5517.27-1.540.82114.7313.58-11.0111.31-17.028.83-37.383.47-36.680.24-31.4318.701.91255.8524.31126.9510.39-27.3000.14-16.524.6936.34
2018 (5)27.049.7817.5415.390.38-5.5515.2622.7713.6327.1514.1039.65.4826.560.359.3718.3513.9205.828.4115.00-6.03-15.0000.1603.4413.16
2017 (4)24.6310.415.2042.060.405.5912.43150.610.72225.8410.10431.584.33164.020.3260.016.1141.32189.87-1.97122.38-43.18-22.3800.0003.04-13.39
2016 (3)22.31-24.1210.70293.380.38-82.854.9603.2901.9001.6400.20400.011.4013.55193.690.74215.380-115.3800.0003.51-72.21
2015 (2)29.40-0.442.72-86.992.23487.73-8.560-14.170-1.650-0.0300.04-86.6710.04-53.99192.2629.16-30.430130.4300.00012.63369.52
2014 (1)29.53020.9100.38-91.1820.89020.30014.5506.1300.30900.021.820148.8510.05100.30-44.830.0000.0002.69-86.49

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