- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 65.55 | 6.52 | 23.38 | 4.52 | 4.39 | 19.26 | 3.12 | 15.56 | 15.13 | 1.74 | 29.85 | 32.82 | 6.90 | -2.0 | -3.34 | 4.76 | 8.49 | -6.68 | 2.65 | 21.91 | 7.66 | 4679 | 0.0 | 0.0 |
| 23Q3 (19) | 61.54 | 10.86 | 11.34 | 4.33 | 3.34 | 8.25 | 2.7 | 1.89 | 1.89 | 1.34 | 2.29 | -2.19 | 7.04 | -6.78 | -2.78 | 4.39 | -8.1 | -8.49 | 2.18 | -7.73 | -12.16 | 4679 | 0.0 | 2.97 |
| 23Q2 (18) | 55.51 | -0.84 | 2.44 | 4.19 | 6.89 | 6.08 | 2.65 | 6.43 | -0.38 | 1.31 | 3.15 | 7.38 | 7.55 | 7.79 | 3.55 | 4.77 | 7.33 | -2.74 | 2.36 | 4.02 | 4.82 | 4679 | 0.0 | 2.97 |
| 23Q1 (17) | 55.98 | 5.36 | 11.43 | 3.92 | 3.43 | 7.99 | 2.49 | -8.12 | 0.81 | 1.27 | -3.05 | 12.39 | 7.00 | -1.84 | -3.08 | 4.45 | -12.8 | -9.53 | 2.27 | -7.99 | 0.87 | 4679 | 0.0 | 2.97 |
| 22Q4 (16) | 53.13 | -3.87 | 7.64 | 3.79 | -5.25 | -3.32 | 2.71 | 2.26 | 5.45 | 1.31 | -4.38 | -6.43 | 7.13 | -1.43 | -10.18 | 5.10 | 6.38 | -2.03 | 2.47 | -0.53 | -13.07 | 4679 | 2.97 | 2.97 |
| 22Q3 (15) | 55.27 | 1.99 | 23.7 | 4.0 | 1.27 | 10.8 | 2.65 | -0.38 | 3.11 | 1.37 | 12.3 | 7.03 | 7.24 | -0.71 | -10.43 | 4.79 | -2.32 | -16.64 | 2.48 | 10.1 | -13.48 | 4544 | 0.0 | -2.95 |
| 22Q2 (14) | 54.19 | 7.86 | 21.56 | 3.95 | 8.82 | 9.72 | 2.66 | 7.69 | 13.19 | 1.22 | 7.96 | -4.69 | 7.29 | 0.88 | -9.74 | 4.91 | -0.16 | -6.88 | 2.25 | 0.09 | -21.59 | 4544 | 0.0 | -2.95 |
| 22Q1 (13) | 50.24 | 1.78 | 11.2 | 3.63 | -7.4 | 1.11 | 2.47 | -3.89 | 9.29 | 1.13 | -19.29 | 0.0 | 7.23 | -9.02 | -9.07 | 4.92 | -5.57 | -1.72 | 2.25 | -20.7 | -10.07 | 4544 | 0.0 | -2.95 |
| 21Q4 (12) | 49.36 | 10.47 | 5.11 | 3.92 | 8.59 | 1.29 | 2.57 | 0.0 | 14.22 | 1.4 | 9.38 | 5.26 | 7.94 | -1.71 | -3.63 | 5.21 | -9.48 | 8.67 | 2.84 | -1.0 | 0.15 | 4544 | -2.95 | -2.95 |
| 21Q3 (11) | 44.68 | 0.22 | -1.28 | 3.61 | 0.28 | 0.0 | 2.57 | 9.36 | -3.38 | 1.28 | 0.0 | -1.54 | 8.08 | 0.05 | 1.3 | 5.75 | 9.12 | -2.13 | 2.86 | -0.22 | -0.26 | 4682 | 0.0 | -9.32 |
| 21Q2 (10) | 44.58 | -1.33 | 34.89 | 3.6 | 0.28 | 19.21 | 2.35 | 3.98 | 39.88 | 1.28 | 13.27 | 7.56 | 8.08 | 1.63 | -11.63 | 5.27 | 5.38 | 3.7 | 2.87 | 14.8 | -20.26 | 4682 | 0.0 | -9.32 |
| 21Q1 (9) | 45.18 | -3.79 | -5.8 | 3.59 | -7.24 | -9.57 | 2.26 | 0.44 | -22.34 | 1.13 | -15.04 | -11.72 | 7.95 | -3.58 | -4.01 | 5.00 | 4.4 | -17.56 | 2.50 | -11.69 | -6.29 | 4682 | 0.0 | -17.82 |
| 20Q4 (8) | 46.96 | 3.76 | -19.64 | 3.87 | 7.2 | -12.05 | 2.25 | -15.41 | -10.0 | 1.33 | 2.31 | -17.9 | 8.24 | 3.32 | 9.46 | 4.79 | -18.48 | 12.0 | 2.83 | -1.4 | 2.17 | 4682 | -9.32 | -17.82 |
| 20Q3 (7) | 45.26 | 36.94 | -12.61 | 3.61 | 19.54 | -8.61 | 2.66 | 58.33 | 11.76 | 1.3 | 9.24 | -22.16 | 7.98 | -12.71 | 4.58 | 5.88 | 15.62 | 27.89 | 2.87 | -20.23 | -10.92 | 5163 | 0.0 | -9.37 |
| 20Q2 (6) | 33.05 | -31.09 | -37.42 | 3.02 | -23.93 | -25.98 | 1.68 | -42.27 | -38.46 | 1.19 | -7.03 | -20.13 | 9.14 | 10.39 | 18.27 | 5.08 | -16.22 | -1.67 | 3.60 | 34.91 | 27.62 | 5163 | -9.37 | -9.37 |
| 20Q1 (5) | 47.96 | -17.93 | -9.68 | 3.97 | -9.77 | 1.02 | 2.91 | 16.4 | 22.78 | 1.28 | -20.99 | 0.79 | 8.28 | 9.94 | 11.84 | 6.07 | 41.84 | 35.94 | 2.67 | -3.72 | 11.59 | 5697 | 0.0 | 0.0 |
| 19Q4 (4) | 58.44 | 12.84 | 0.0 | 4.4 | 11.39 | 0.0 | 2.5 | 5.04 | 0.0 | 1.62 | -2.99 | 0.0 | 7.53 | -1.28 | 0.0 | 4.28 | -6.91 | 0.0 | 2.77 | -14.03 | 0.0 | 5697 | 0.0 | 0.0 |
| 19Q3 (3) | 51.79 | -1.93 | 0.0 | 3.95 | -3.19 | 0.0 | 2.38 | -12.82 | 0.0 | 1.67 | 12.08 | 0.0 | 7.63 | -1.28 | 0.0 | 4.60 | -11.1 | 0.0 | 3.22 | 14.29 | 0.0 | 5697 | 0.0 | 0.0 |
| 19Q2 (2) | 52.81 | -0.55 | 0.0 | 4.08 | 3.82 | 0.0 | 2.73 | 15.19 | 0.0 | 1.49 | 17.32 | 0.0 | 7.73 | 4.39 | 0.0 | 5.17 | 15.82 | 0.0 | 2.82 | 17.97 | 0.0 | 5697 | 0.0 | 0.0 |
| 19Q1 (1) | 53.1 | 0.0 | 0.0 | 3.93 | 0.0 | 0.0 | 2.37 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 7.40 | 0.0 | 0.0 | 4.46 | 0.0 | 0.0 | 2.39 | 0.0 | 0.0 | 5697 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 238.59 | 12.1 | 16.95 | 10.21 | 10.95 | 4.29 | 5.67 | 12.72 | 7.10 | -1.69 | 4.59 | -6.97 | 2.38 | 0.55 | 4679 | 0.0 |
| 2022 (9) | 212.83 | 15.79 | 15.38 | 4.48 | 10.5 | 7.69 | 5.03 | -1.37 | 7.23 | -9.77 | 4.93 | -7.0 | 2.36 | -14.83 | 4679 | 2.97 |
| 2021 (8) | 183.8 | 6.1 | 14.72 | 1.87 | 9.75 | 4.06 | 5.1 | 0.2 | 8.01 | -3.99 | 5.30 | -1.93 | 2.77 | -5.57 | 4544 | -2.95 |
| 2020 (7) | 173.23 | -19.85 | 14.45 | -11.62 | 9.37 | -6.11 | 5.09 | -15.87 | 8.34 | 10.27 | 5.41 | 17.14 | 2.94 | 4.97 | 4682 | -9.32 |
| 2019 (6) | 216.14 | -6.05 | 16.35 | -0.55 | 9.98 | -11.76 | 6.05 | -5.02 | 7.56 | 5.86 | 4.62 | -6.07 | 2.80 | 1.1 | 5163 | -9.37 |
| 2018 (5) | 230.07 | -5.91 | 16.44 | -5.46 | 11.31 | 4.72 | 6.37 | 4.94 | 7.15 | 0.48 | 4.92 | 11.3 | 2.77 | 11.54 | 5697 | -7.53 |
| 2017 (4) | 244.53 | 1.12 | 17.39 | 2.29 | 10.8 | 7.46 | 6.07 | 1.0 | 7.11 | 1.16 | 4.42 | 6.27 | 2.48 | -0.13 | 6161 | -0.21 |
| 2016 (3) | 241.81 | 7.68 | 17.0 | -1.33 | 10.05 | -0.89 | 6.01 | 1.69 | 7.03 | -8.37 | 4.16 | -7.96 | 2.49 | -5.56 | 6174 | 4.79 |
| 2015 (2) | 224.56 | 6.22 | 17.23 | -15.99 | 10.14 | 0.2 | 5.91 | 2.43 | 7.67 | -20.91 | 4.52 | -5.67 | 2.63 | -3.57 | 5892 | 5.61 |
| 2014 (1) | 211.42 | 7.78 | 20.51 | 15.22 | 10.12 | 12.57 | 5.77 | 27.94 | 9.70 | 0 | 4.79 | 0 | 2.73 | 0 | 5579 | 5.15 |
