- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 128.3 | -4.96 | -15.31 | 5.44 | -4.06 | -16.56 | 3.36 | -5.08 | 4.35 | 1.07 | -9.32 | -12.3 | 4.24 | 0.95 | -1.48 | 2.62 | -0.13 | 23.21 | 0.83 | -4.59 | 3.56 | 4931 | 0.0 | 0.0 |
| 23Q3 (19) | 135.0 | 5.81 | -17.38 | 5.67 | 8.0 | -32.01 | 3.54 | 18.0 | 0.28 | 1.18 | -5.6 | 5.36 | 4.20 | 2.07 | -17.72 | 2.62 | 11.52 | 21.37 | 0.87 | -10.78 | 27.51 | 4931 | 0.0 | -4.18 |
| 23Q2 (18) | 127.59 | -3.16 | -28.53 | 5.25 | -6.25 | -43.91 | 3.0 | -9.91 | -2.6 | 1.25 | 5.93 | 21.36 | 4.11 | -3.19 | -21.52 | 2.35 | -6.97 | 36.28 | 0.98 | 9.39 | 69.8 | 4931 | 0.0 | -4.18 |
| 23Q1 (17) | 131.76 | -13.02 | -22.94 | 5.6 | -14.11 | -43.15 | 3.33 | 3.42 | -11.67 | 1.18 | -3.28 | 18.0 | 4.25 | -1.25 | -26.22 | 2.53 | 18.9 | 14.62 | 0.90 | 11.2 | 53.12 | 4931 | 0.0 | -4.18 |
| 22Q4 (16) | 151.49 | -7.28 | -21.71 | 6.52 | -21.82 | -22.01 | 3.22 | -8.78 | 3.87 | 1.22 | 8.93 | 9.91 | 4.30 | -15.68 | -0.38 | 2.13 | -1.62 | 32.68 | 0.81 | 17.49 | 40.4 | 4931 | -4.18 | -4.18 |
| 22Q3 (15) | 163.39 | -8.48 | -11.51 | 8.34 | -10.9 | 3.35 | 3.53 | 14.61 | 10.66 | 1.12 | 8.74 | 9.8 | 5.10 | -2.65 | 16.79 | 2.16 | 25.22 | 25.05 | 0.69 | 18.81 | 24.08 | 5146 | 0.0 | 6.1 |
| 22Q2 (14) | 178.52 | 4.41 | 0.59 | 9.36 | -4.97 | 30.73 | 3.08 | -18.3 | 0.65 | 1.03 | 3.0 | -8.04 | 5.24 | -8.99 | 29.96 | 1.73 | -21.75 | 0.06 | 0.58 | -1.35 | -8.58 | 5146 | 0.0 | 6.1 |
| 22Q1 (13) | 170.98 | -11.64 | 5.58 | 9.85 | 17.82 | 22.51 | 3.77 | 21.61 | 9.59 | 1.0 | -9.91 | -4.76 | 5.76 | 33.35 | 16.03 | 2.20 | 37.64 | 3.8 | 0.58 | 1.96 | -9.8 | 5146 | 0.0 | 6.1 |
| 21Q4 (12) | 193.51 | 4.8 | 24.25 | 8.36 | 3.59 | 21.69 | 3.1 | -2.82 | -2.52 | 1.11 | 8.82 | 7.77 | 4.32 | -1.15 | -2.06 | 1.60 | -7.28 | -21.54 | 0.57 | 3.84 | -13.27 | 5146 | 6.1 | 6.1 |
| 21Q3 (11) | 184.64 | 4.04 | 48.74 | 8.07 | 12.71 | 69.54 | 3.19 | 4.25 | 7.41 | 1.02 | -8.93 | 12.09 | 4.37 | 8.33 | 13.99 | 1.73 | 0.2 | -27.79 | 0.55 | -12.47 | -24.64 | 4850 | 0.0 | -1.5 |
| 21Q2 (10) | 177.47 | 9.59 | 63.48 | 7.16 | -10.95 | 82.65 | 3.06 | -11.05 | 4.79 | 1.12 | 6.67 | 33.33 | 4.03 | -18.74 | 11.73 | 1.72 | -18.83 | -35.9 | 0.63 | -2.67 | -18.44 | 4850 | 0.0 | -1.5 |
| 21Q1 (9) | 161.94 | 3.98 | 42.6 | 8.04 | 17.03 | 73.28 | 3.44 | 8.18 | 15.44 | 1.05 | 1.94 | 23.53 | 4.96 | 12.55 | 21.51 | 2.12 | 4.03 | -19.05 | 0.65 | -1.96 | -13.38 | 4850 | 0.0 | -6.5 |
| 20Q4 (8) | 155.74 | 25.46 | 13.91 | 6.87 | 44.33 | 34.44 | 3.18 | 7.07 | -14.52 | 1.03 | 13.19 | 13.19 | 4.41 | 15.04 | 18.02 | 2.04 | -14.65 | -24.96 | 0.66 | -9.78 | -0.64 | 4850 | -1.5 | -6.5 |
| 20Q3 (7) | 124.14 | 14.35 | -11.27 | 4.76 | 21.43 | -4.23 | 2.97 | 1.71 | -3.26 | 0.91 | 8.33 | -16.51 | 3.83 | 6.19 | 7.93 | 2.39 | -11.05 | 9.02 | 0.73 | -5.26 | -5.91 | 4924 | 0.0 | -5.07 |
| 20Q2 (6) | 108.56 | -4.4 | -25.14 | 3.92 | -15.52 | -27.0 | 2.92 | -2.01 | -8.75 | 0.84 | -1.18 | -20.0 | 3.61 | -11.63 | -2.49 | 2.69 | 2.5 | 21.89 | 0.77 | 3.38 | 6.86 | 4924 | -5.07 | -5.07 |
| 20Q1 (5) | 113.56 | -16.94 | -15.84 | 4.64 | -9.2 | -6.64 | 2.98 | -19.89 | -13.12 | 0.85 | -6.59 | -23.42 | 4.09 | 9.32 | 10.93 | 2.62 | -3.55 | 3.23 | 0.75 | 12.46 | -9.01 | 5187 | 0.0 | 0.0 |
| 19Q4 (4) | 136.72 | -2.27 | 0.0 | 5.11 | 2.82 | 0.0 | 3.72 | 21.17 | 0.0 | 0.91 | -16.51 | 0.0 | 3.74 | 5.21 | 0.0 | 2.72 | 23.99 | 0.0 | 0.67 | -14.57 | 0.0 | 5187 | 0.0 | 0.0 |
| 19Q3 (3) | 139.9 | -3.52 | 0.0 | 4.97 | -7.45 | 0.0 | 3.07 | -4.06 | 0.0 | 1.09 | 3.81 | 0.0 | 3.55 | -4.07 | 0.0 | 2.19 | -0.56 | 0.0 | 0.78 | 7.6 | 0.0 | 5187 | 0.0 | 0.0 |
| 19Q2 (2) | 145.01 | 7.47 | 0.0 | 5.37 | 8.05 | 0.0 | 3.2 | -6.71 | 0.0 | 1.05 | -5.41 | 0.0 | 3.70 | 0.54 | 0.0 | 2.21 | -13.19 | 0.0 | 0.72 | -11.98 | 0.0 | 5187 | 0.0 | 0.0 |
| 19Q1 (1) | 134.93 | 0.0 | 0.0 | 4.97 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 5187 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 522.65 | -21.33 | 21.96 | -35.53 | 13.23 | -2.72 | 4.68 | 7.09 | 4.20 | -18.04 | 2.53 | 23.66 | 0.90 | 36.13 | 4931 | 0.0 |
| 2022 (9) | 664.37 | -7.41 | 34.06 | 7.68 | 13.6 | 6.33 | 4.37 | 1.63 | 5.13 | 16.3 | 2.05 | 14.85 | 0.66 | 9.76 | 4931 | -4.18 |
| 2021 (8) | 717.56 | 42.94 | 31.63 | 56.51 | 12.79 | 5.7 | 4.3 | 18.46 | 4.41 | 9.49 | 1.78 | -26.05 | 0.60 | -17.13 | 5146 | 6.1 |
| 2020 (7) | 502.01 | -9.8 | 20.21 | -1.08 | 12.1 | -9.84 | 3.63 | -12.74 | 4.03 | 9.67 | 2.41 | -0.04 | 0.72 | -3.26 | 4850 | -1.5 |
| 2019 (6) | 556.57 | -8.6 | 20.43 | -0.24 | 13.42 | -3.59 | 4.16 | -1.42 | 3.67 | 9.14 | 2.41 | 5.48 | 0.75 | 7.85 | 4924 | -5.07 |
| 2018 (5) | 608.93 | 4.75 | 20.48 | 0.49 | 13.92 | 5.3 | 4.22 | 8.48 | 3.36 | -4.06 | 2.29 | 0.52 | 0.69 | 3.57 | 5187 | -4.3 |
| 2017 (4) | 581.34 | 9.48 | 20.38 | 5.82 | 13.22 | -0.08 | 3.89 | -17.41 | 3.51 | -3.34 | 2.27 | -8.72 | 0.67 | -24.56 | 5420 | 7.14 |
| 2016 (3) | 531.02 | 1.39 | 19.26 | 0.21 | 13.23 | 4.34 | 4.71 | -1.05 | 3.63 | -1.17 | 2.49 | 2.91 | 0.89 | -2.41 | 5059 | -1.56 |
| 2015 (2) | 523.74 | -12.28 | 19.22 | -0.47 | 12.68 | 6.91 | 4.76 | 7.94 | 3.67 | 13.47 | 2.42 | 21.88 | 0.91 | 23.04 | 5139 | -9.79 |
| 2014 (1) | 597.05 | 1.75 | 19.31 | -1.53 | 11.86 | 14.92 | 4.41 | 26.0 | 3.23 | 0 | 1.99 | 0 | 0.74 | 0 | 5697 | 2.54 |
