玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.79-10.13-7.810.00-100.0-100.01.18-72.43-43.271.21-67.39-30.860.74-69.55-42.640.32-71.17-44.830.25-7.41-10.7113.71-14.53-9.33144.512.58-12.670.00-100.0-100.0100.00161.54328.5732.955.272.04
23Q3 (19)25.360.44-3.682.65112.0-21.64.2812.04-11.933.713.06-8.42.433.85-23.11.115.71-14.620.270.0-10.016.04-1.96-5.92140.871.7-14.4661.7685.29-12.138.24-42.6523.0231.30-3.371.2
23Q2 (18)25.2514.0-1.751.25303.23-40.483.8261.86135.83.6060.71129.32.3452.94110.811.0552.17101.920.270.00.016.366.167.14138.51-7.87-14.4433.33183.33-74.4466.67-21.84319.0532.39-2.941.63
23Q1 (17)22.15-10.4-10.140.31-80.86-73.732.3613.46143.32.2428.0250.01.5318.6264.290.6918.97176.00.27-3.578.015.411.92-0.39150.35-9.14-6.5211.76-85.29-90.4485.29265.55469.6133.373.340.09
22Q4 (16)24.72-6.11-0.081.62-52.07452.172.08-57.2-59.921.75-56.79-61.371.29-59.18-56.120.58-55.38-54.330.28-6.677.6915.12-11.32-22.62165.480.498.3180.0013.851020.023.33-24.93-78.8232.294.4-3.78
22Q3 (15)26.332.452.533.3860.951977.784.86200.0247.144.05157.96326.323.16184.68474.551.30150.0306.250.3011.1120.017.0511.664.41164.681.7214.270.27-46.13697.331.08202.12-72.1930.93-2.95-2.77
22Q2 (14)25.704.268.672.1077.97252.171.6267.011572.731.57145.311221.431.11164.291487.50.52108.0940.00.278.08.015.27-1.290.33161.890.6532.84130.435.98-91.85-30.43-31.8897.9731.87-4.41-2.3
22Q1 (13)24.65-0.361.611.18356.52-11.280.97-81.31-46.990.64-85.87-55.240.42-85.71-54.350.25-80.31-46.810.25-3.85-7.4115.47-20.83-3.49160.845.2724.29123.081515.3866.52-23.08-120.95-188.4633.34-0.66-0.74
21Q4 (12)24.74-3.66-2.56-0.46-155.56-138.335.19270.71148.334.53376.8471.592.94434.5562.431.27296.8853.010.264.0-7.1419.5419.6623.75152.795.968.8-8.7026.09-115.22110.14-1.45157.033.565.51.48
21Q3 (11)25.688.58-7.63-0.1886.96-104.41.401372.73-77.160.95778.57-80.130.55787.5-85.180.32540.0-79.750.250.0-19.3516.337.29-12.53144.2018.320.83-11.76-100.74-117.45111.76107.45231.5731.81-2.482.65
21Q2 (10)23.65-2.51-11.02-1.38-203.76-164.19-0.11-106.01-102.54-0.14-109.79-103.93-0.08-108.7-103.230.05-89.36-95.410.25-7.41-10.7115.22-5.05-18.48121.87-5.83-20.181600.002064.713042.86-1500.00-5850.0-3046.4332.62-2.890
21Q1 (9)24.26-4.45-0.371.3310.83-28.881.83-12.44226.791.43-45.834666.670.92-49.174500.00.47-43.37370.00.27-3.57-3.5716.031.527.51129.41-7.85-10.2673.9129.35-78.4426.09-39.13110.7433.591.57-0.83
20Q4 (8)25.39-8.671.41.20-70.66-38.142.09-65.9111.762.64-44.77109.521.81-51.2196.740.83-47.4784.440.28-9.68-3.4515.79-15.433.27140.43-1.8-3.3857.14-15.24-45.0542.8627.141171.4333.076.711.69
20Q3 (7)27.804.591.724.0990.23-5.986.1341.5734.434.7834.276.463.7149.64.211.5844.9510.490.3110.713.3318.670.010.21143.01-6.34-10.3267.4232.42-29.3733.71-33.79641.5730.990-0.51
20Q2 (6)26.589.16-0.232.1514.97-47.944.33673.217.713.5611766.6719.062.4812300.09.731.09990.014.740.280.0-3.4518.6725.229.89152.695.88-9.0750.91-85.15-50.8850.91120.961500.00.00-100.0-100.0
20Q1 (5)24.35-2.76-1.061.87-3.61-13.020.56-70.05-76.670.03-97.62-98.360.02-97.83-98.470.10-77.78-86.30.28-3.45-17.6514.91-2.49-6.23144.21-0.78-6.61342.86229.67279.59-242.86-5971.43-2609.5233.874.152.08
19Q4 (4)25.04-8.380.01.94-55.40.01.87-58.990.01.26-71.940.00.92-74.160.00.45-68.530.00.29-3.330.015.29-9.740.0145.34-8.850.0104.008.950.0-4.00-188.00.032.524.40.0
19Q3 (3)27.332.590.04.355.330.04.5613.430.04.4950.170.03.5657.520.01.4350.530.00.303.450.016.94-0.290.0159.46-5.040.095.45-7.890.04.55225.00.031.15-1.550.0
19Q2 (2)26.648.250.04.1392.090.04.0267.50.02.9963.390.02.2672.520.00.9530.140.00.29-14.710.016.996.860.0167.928.750.0103.6414.740.0-3.64-137.580.031.64-4.640.0
19Q1 (1)24.610.00.02.150.00.02.400.00.01.830.00.01.310.00.00.730.00.00.340.00.015.900.00.0154.410.00.090.320.00.09.680.00.033.180.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.93-5.681.09-48.112.03-5.672.9520.412.7232.047.4328.993.2324.231.080.015.40-2.16144.51-12.6736.72-57.5162.71338.980.07-47.7532.471.25
2022 (9)25.373.172.10012.75-9.592.4513.432.0616.385.7630.612.6022.641.086.9315.74-6.48165.488.3186.43014.29-86.580.13-13.1132.07-2.58
2021 (8)24.59-5.71-0.15014.107.182.16-35.711.77-37.234.41-44.252.12-41.111.01-12.9316.83-1.29152.798.8-7.340106.42261.430.15-45.7232.921.14
2020 (7)26.080.542.38-25.1613.165.23.363.382.825.227.91-1.863.60-16.861.16-20.5517.054.47140.43-3.3870.56-27.8229.441210.280.28-20.3732.551.4
2019 (6)25.940.393.18-0.3112.51277.573.25-0.912.6816.528.0618.884.335.611.46-17.9816.32138.6145.34123.8497.750.082.25-3.370.35-13.9332.101.81
2018 (5)25.84-1.343.19-13.083.311.223.28-17.592.30-23.846.78-20.614.10-21.311.783.496.84-9.0464.93-1.4197.675.772.33-69.610.41031.53-0.91
2017 (4)26.19-4.13.67-5.173.27-14.243.98-2.933.02-6.58.54-4.95.21-7.31.72-1.157.52-7.1665.865.7592.35-2.557.6532.880.00031.822.98
2016 (3)27.313.133.8726.063.82-14.274.1043.863.2365.648.9870.45.6264.331.74-0.578.108.8762.288.3194.76-12.25.7600.00030.900.62
2015 (2)26.483.683.07160.174.45-17.682.8566.671.9583.965.2788.893.4283.871.750.07.441.3657.5012.83107.9457.59-7.9400.00030.710.07
2014 (1)25.5401.1805.41-5.361.7101.0602.7901.8601.751.167.345.6150.963.7968.4915.9131.51-22.980.00030.692.3

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