- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.66 | -8.15 | 0.76 | 2.22 | -8.64 | 0.0 | 1.12 | -6.67 | -1.75 | 0 | 0 | 0 | 15.14 | -0.54 | -0.75 | 7.64 | 1.61 | -2.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 15.96 | 6.54 | 4.66 | 2.43 | 1.25 | 6.58 | 1.2 | 0.84 | 0.84 | 0 | 0 | 0 | 15.23 | -4.97 | 1.84 | 7.52 | -5.35 | -3.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 14.98 | 4.46 | 6.39 | 2.4 | 20.6 | 7.62 | 1.19 | 5.31 | 8.18 | 0 | 0 | 0 | 16.02 | 15.45 | 1.16 | 7.94 | 0.81 | 1.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 14.34 | -1.44 | 7.17 | 1.99 | -10.36 | -0.5 | 1.13 | -0.88 | -0.88 | 0 | 0 | 0 | 13.88 | -9.05 | -7.16 | 7.88 | 0.57 | -7.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 14.55 | -4.59 | 8.91 | 2.22 | -2.63 | 4.72 | 1.14 | -4.2 | -8.8 | 0 | 0 | 0 | 15.26 | 2.05 | -3.85 | 7.84 | 0.41 | -16.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 15.25 | 8.31 | 24.49 | 2.28 | 2.24 | 7.55 | 1.19 | 8.18 | 13.33 | 0 | 0 | 0 | 14.95 | -5.6 | -13.61 | 7.80 | -0.12 | -8.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 14.08 | 5.23 | 18.42 | 2.23 | 11.5 | 10.95 | 1.1 | -3.51 | 13.4 | 0 | 0 | 0 | 15.84 | 5.96 | -6.31 | 7.81 | -8.31 | -4.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 13.38 | 0.15 | 4.12 | 2.0 | -5.66 | 6.95 | 1.14 | -8.8 | 5.56 | 0 | 0 | 0 | 14.95 | -5.8 | 2.72 | 8.52 | -8.94 | 1.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 13.36 | 9.06 | 0.91 | 2.12 | 0.0 | 4.43 | 1.25 | 19.05 | 6.84 | 0 | 0 | 0 | 15.87 | -8.31 | 3.5 | 9.36 | 9.16 | 5.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 12.25 | 3.03 | -15.92 | 2.12 | 5.47 | 1.92 | 1.05 | 8.25 | -23.36 | 0 | 0 | 0 | 17.31 | 2.37 | 21.23 | 8.57 | 5.07 | -8.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 11.89 | -7.47 | -7.11 | 2.01 | 7.49 | -0.99 | 0.97 | -10.19 | -11.82 | 0 | 0 | 0 | 16.90 | 16.17 | 6.59 | 8.16 | -2.93 | -5.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 12.85 | -2.95 | 0.31 | 1.87 | -7.88 | -2.6 | 1.08 | -7.69 | 11.34 | 0 | 0 | 0 | 14.55 | -5.09 | -2.91 | 8.40 | -4.89 | 10.99 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 13.24 | -9.13 | -2.65 | 2.03 | -2.4 | 1.0 | 1.17 | -14.6 | 3.54 | 0 | 0 | 0 | 15.33 | 7.4 | 3.74 | 8.84 | -6.02 | 6.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 14.57 | 13.83 | 0.76 | 2.08 | 2.46 | -4.59 | 1.37 | 24.55 | 20.18 | 0 | 0 | 0 | 14.28 | -9.98 | -5.31 | 9.40 | 9.42 | 19.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 12.8 | -0.08 | -7.04 | 2.03 | 5.73 | 1.0 | 1.1 | 13.4 | 0.92 | 0 | 0 | 0 | 15.86 | 5.81 | 8.65 | 8.59 | 13.49 | 8.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 12.81 | -5.81 | -1.61 | 1.92 | -4.48 | 3.78 | 0.97 | -14.16 | -9.35 | 0 | 0 | 0 | 14.99 | 1.41 | 5.49 | 7.57 | -8.87 | -7.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 13.6 | -5.95 | 0.0 | 2.01 | -7.8 | 0.0 | 1.13 | -0.88 | 0.0 | 0 | 0 | 0.0 | 14.78 | -1.97 | 0.0 | 8.31 | 5.39 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 14.46 | 5.01 | 0.0 | 2.18 | 8.46 | 0.0 | 1.14 | 4.59 | 0.0 | 0 | 0 | 0.0 | 15.08 | 3.28 | 0.0 | 7.88 | -0.4 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 13.77 | 5.76 | 0.0 | 2.01 | 8.65 | 0.0 | 1.09 | 1.87 | 0.0 | 0 | 0 | 0.0 | 14.60 | 2.73 | 0.0 | 7.92 | -3.68 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 13.02 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 14.21 | 0.0 | 0.0 | 8.22 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 59.94 | 4.7 | 9.04 | 3.55 | 4.63 | 1.31 | 0 | 0 | 15.08 | -1.1 | 7.72 | -3.23 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 57.25 | 13.73 | 8.73 | 7.64 | 4.57 | 5.3 | 0 | 0 | 15.25 | -5.35 | 7.98 | -7.41 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 50.34 | -5.77 | 8.11 | 0.75 | 4.34 | -5.86 | 0 | 0 | 16.11 | 6.91 | 8.62 | -0.1 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 53.42 | -2.59 | 8.05 | 0.0 | 4.61 | 3.83 | 0 | 0 | 15.07 | 2.66 | 8.63 | 6.59 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 54.84 | 4.42 | 8.05 | 5.92 | 4.44 | 3.5 | 0 | 0 | 14.68 | 1.44 | 8.10 | -0.88 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 52.52 | 6.77 | 7.6 | 11.44 | 4.29 | 0.7 | 0 | 0 | 14.47 | 4.37 | 8.17 | -5.68 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 49.19 | 5.47 | 6.82 | 2.1 | 4.26 | 0.24 | 0 | 0 | 13.86 | -3.2 | 8.66 | -4.96 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 46.64 | 5.4 | 6.68 | 1.98 | 4.25 | 11.55 | 0 | 0 | 14.32 | -3.24 | 9.11 | 5.83 | 0.00 | 0 | 5106 | 0.0 |
| 2015 (2) | 44.25 | 4.04 | 6.55 | -2.53 | 3.81 | 4.67 | 0 | 0 | 14.80 | -6.32 | 8.61 | 0.6 | 0.00 | 0 | 5106 | 0.0 |
| 2014 (1) | 42.53 | -1.21 | 6.72 | 2.75 | 3.64 | -1.09 | 0 | 0 | 15.80 | 0 | 8.56 | 0 | 0.00 | 0 | 5106 | 0.0 |
