- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.12 | -16.34 | 0.69 | 3.59 | -23.62 | -6.51 | 1.92 | -4.0 | 18.52 | 0.15 | 15.38 | 7.14 | 13.74 | -8.7 | -7.15 | 7.35 | 14.74 | 17.7 | 0.57 | 37.91 | 6.4 | 0 | 0 | 0 |
| 23Q3 (19) | 31.22 | 35.74 | 6.99 | 4.7 | 25.33 | 4.68 | 2.0 | 27.39 | 19.76 | 0.13 | -7.14 | 8.33 | 15.05 | -7.67 | -2.16 | 6.41 | -6.15 | 11.94 | 0.42 | -31.59 | 1.25 | 0 | 0 | 0 |
| 23Q2 (18) | 23.0 | -9.52 | 14.83 | 3.75 | 31.58 | 15.74 | 1.57 | 2.61 | 15.44 | 0.14 | -17.65 | -6.67 | 16.30 | 45.42 | 0.8 | 6.83 | 13.41 | 0.53 | 0.61 | -8.98 | -18.72 | 0 | 0 | 0 |
| 23Q1 (17) | 25.42 | -2.0 | 24.36 | 2.85 | -25.78 | 7.14 | 1.53 | -5.56 | 7.75 | 0.17 | 21.43 | 13.33 | 11.21 | -24.26 | -13.85 | 6.02 | -3.62 | -13.36 | 0.67 | 23.91 | -8.87 | 0 | 0 | 0 |
| 22Q4 (16) | 25.94 | -11.1 | 6.71 | 3.84 | -14.48 | 11.95 | 1.62 | -2.99 | 10.2 | 0.14 | 16.67 | 7.69 | 14.80 | -3.79 | 4.92 | 6.25 | 9.12 | 3.28 | 0.54 | 31.24 | 0.93 | 0 | 0 | 0 |
| 22Q3 (15) | 29.18 | 45.68 | 21.08 | 4.49 | 38.58 | 16.32 | 1.67 | 22.79 | 15.17 | 0.12 | -20.0 | -7.69 | 15.39 | -4.87 | -3.93 | 5.72 | -15.71 | -4.88 | 0.41 | -45.09 | -23.76 | 0 | 0 | 0 |
| 22Q2 (14) | 20.03 | -2.01 | -7.57 | 3.24 | 21.8 | -1.52 | 1.36 | -4.23 | 0.0 | 0.15 | 0.0 | 25.0 | 16.18 | 24.3 | 6.54 | 6.79 | -2.26 | 8.19 | 0.75 | 2.05 | 35.23 | 0 | 0 | 0 |
| 22Q1 (13) | 20.44 | -15.92 | -7.72 | 2.66 | -22.45 | -1.85 | 1.42 | -3.4 | -2.07 | 0.15 | 15.38 | 7.14 | 13.01 | -7.77 | 6.37 | 6.95 | 14.89 | 6.12 | 0.73 | 37.23 | 16.11 | 0 | 0 | 0 |
| 21Q4 (12) | 24.31 | 0.87 | 4.07 | 3.43 | -11.14 | 8.2 | 1.47 | 1.38 | -7.55 | 0.13 | 0.0 | -7.14 | 14.11 | -11.91 | 3.97 | 6.05 | 0.5 | -11.16 | 0.53 | -0.86 | -10.77 | 0 | 0 | 0 |
| 21Q3 (11) | 24.1 | 11.21 | -13.81 | 3.86 | 17.33 | -7.43 | 1.45 | 6.62 | -9.94 | 0.13 | 8.33 | 0.0 | 16.02 | 5.5 | 7.39 | 6.02 | -4.13 | 4.49 | 0.54 | -2.59 | 16.02 | 0 | 0 | 0 |
| 21Q2 (10) | 21.67 | -2.17 | 2.02 | 3.29 | 21.4 | -13.42 | 1.36 | -6.21 | 0.0 | 0.12 | -14.29 | -20.0 | 15.18 | 24.09 | -15.14 | 6.28 | -4.13 | -1.98 | 0.55 | -12.39 | -21.59 | 0 | 0 | 0 |
| 21Q1 (9) | 22.15 | -5.18 | 13.65 | 2.71 | -14.51 | 9.72 | 1.45 | -8.81 | 0.0 | 0.14 | 0.0 | -6.67 | 12.23 | -9.84 | -3.46 | 6.55 | -3.82 | -12.01 | 0.63 | 5.46 | -17.88 | 0 | 0 | 0 |
| 20Q4 (8) | 23.36 | -16.45 | -2.42 | 3.17 | -23.98 | -2.16 | 1.59 | -1.24 | -7.56 | 0.14 | 7.69 | 0.0 | 13.57 | -9.01 | 0.27 | 6.81 | 18.2 | -5.26 | 0.60 | 28.9 | 2.48 | 0 | 0 | -100.0 |
| 20Q3 (7) | 27.96 | 31.64 | 7.5 | 4.17 | 9.74 | 9.16 | 1.61 | 18.38 | -9.04 | 0.13 | -13.33 | 8.33 | 14.91 | -16.64 | 1.55 | 5.76 | -10.07 | -15.38 | 0.46 | -34.16 | 0.78 | 0 | 0 | -100.0 |
| 20Q2 (6) | 21.24 | 8.98 | 5.88 | 3.8 | 53.85 | 18.01 | 1.36 | -6.21 | -10.53 | 0.15 | 0.0 | 36.36 | 17.89 | 41.17 | 11.46 | 6.40 | -13.93 | -15.5 | 0.71 | -8.24 | 28.79 | 0 | 0 | -100.0 |
| 20Q1 (5) | 19.49 | -18.59 | -9.14 | 2.47 | -23.77 | -1.2 | 1.45 | -15.7 | 0.0 | 0.15 | 7.14 | 7.14 | 12.67 | -6.36 | 8.74 | 7.44 | 3.55 | 10.06 | 0.77 | 31.61 | 17.92 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 23.94 | -7.96 | 0.0 | 3.24 | -15.18 | 0.0 | 1.72 | -2.82 | 0.0 | 0.14 | 16.67 | 0.0 | 13.53 | -7.85 | 0.0 | 7.18 | 5.58 | 0.0 | 0.58 | 26.75 | 0.0 | 1011 | 0.0 | 0.0 |
| 19Q3 (3) | 26.01 | 29.66 | 0.0 | 3.82 | 18.63 | 0.0 | 1.77 | 16.45 | 0.0 | 0.12 | 9.09 | 0.0 | 14.69 | -8.5 | 0.0 | 6.81 | -10.19 | 0.0 | 0.46 | -15.86 | 0.0 | 1011 | 0.0 | 0.0 |
| 19Q2 (2) | 20.06 | -6.48 | 0.0 | 3.22 | 28.8 | 0.0 | 1.52 | 4.83 | 0.0 | 0.11 | -21.43 | 0.0 | 16.05 | 37.72 | 0.0 | 7.58 | 12.09 | 0.0 | 0.55 | -15.98 | 0.0 | 1011 | 0.0 | 0.0 |
| 19Q1 (1) | 21.45 | 0.0 | 0.0 | 2.5 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 11.66 | 0.0 | 0.0 | 6.76 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 1011 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 105.76 | 10.65 | 14.89 | 4.64 | 7.01 | 15.49 | 0.58 | 3.57 | 14.08 | -5.43 | 6.63 | 4.37 | 0.55 | -6.4 | 0 | 0 |
| 2022 (9) | 95.58 | 3.63 | 14.23 | 6.99 | 6.07 | 5.75 | 0.56 | 7.69 | 14.89 | 3.24 | 6.35 | 2.04 | 0.59 | 3.92 | 0 | 0 |
| 2021 (8) | 92.23 | 0.2 | 13.3 | -2.28 | 5.74 | -4.81 | 0.52 | -8.77 | 14.42 | -2.47 | 6.22 | -5.0 | 0.56 | -8.95 | 0 | 0 |
| 2020 (7) | 92.05 | 0.65 | 13.61 | 6.41 | 6.03 | -8.77 | 0.57 | 14.0 | 14.79 | 5.73 | 6.55 | -9.36 | 0.62 | 13.27 | 0 | 0 |
| 2019 (6) | 91.46 | 2.74 | 12.79 | -0.47 | 6.61 | 18.25 | 0.5 | 0.0 | 13.98 | -3.12 | 7.23 | 15.09 | 0.55 | -2.67 | 1011 | 0.0 |
| 2018 (5) | 89.02 | -2.07 | 12.85 | -22.07 | 5.59 | 19.96 | 0.5 | 0.0 | 14.43 | -20.43 | 6.28 | 22.49 | 0.56 | 2.11 | 1011 | 0.0 |
| 2017 (4) | 90.9 | 3.74 | 16.49 | 17.2 | 4.66 | -34.37 | 0.5 | -5.66 | 18.14 | 12.97 | 5.13 | -36.73 | 0.55 | -9.06 | 1011 | 0.0 |
| 2016 (3) | 87.62 | 37.75 | 14.07 | 8.99 | 7.1 | 10.94 | 0.53 | 15.22 | 16.06 | -20.88 | 8.10 | -19.46 | 0.60 | -16.35 | 1011 | 0.0 |
| 2015 (2) | 63.61 | 5.75 | 12.91 | 7.76 | 6.4 | 12.28 | 0.46 | 2.22 | 20.30 | 1.9 | 10.06 | 6.17 | 0.72 | -3.34 | 1011 | 0.0 |
| 2014 (1) | 60.15 | -8.0 | 11.98 | 5.92 | 5.7 | 1.6 | 0.45 | 9.76 | 19.92 | 0 | 9.48 | 0 | 0.75 | 0 | 1011 | 3.69 |
