玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)9.43-42.04-1.462.1-31.82-4.550.79-3.661.280.1427.270.022.2717.64-3.138.3866.222.791.48119.591.48000
23Q3 (19)16.2740.260.873.0843.9313.240.82-1.2-7.870.11-15.38-21.4318.932.6112.265.04-29.56-8.660.68-39.67-22.1000
23Q2 (18)11.6-0.945.362.1415.051.420.8313.71.220.1330.018.1818.4516.14-3.747.1614.78-3.931.1231.2312.17000
23Q1 (17)11.7122.363.631.86-15.45-5.10.73-6.417.350.1-28.570.015.88-30.91-8.426.23-23.513.590.85-41.62-3.5000
22Q4 (16)9.57-40.673.352.2-19.1210.00.78-12.3613.040.140.0-6.6722.9936.336.448.1547.729.381.4668.55-9.69000
22Q3 (15)16.1346.56.822.7228.91-7.170.898.540.00.1427.270.016.86-12.01-13.15.52-25.92-6.390.87-13.13-6.39000
22Q2 (14)11.01-2.57-6.542.117.65-6.640.8220.59-3.530.1110.0-15.3819.1610.49-0.117.4523.763.221.0012.9-9.47000
22Q1 (13)11.322.033.11.96-2.00.510.68-1.45-12.820.1-33.33-9.0917.35-19.69-2.516.02-19.24-15.440.88-45.37-11.83000
21Q4 (12)9.26-38.6811.72.0-31.74-11.890.69-22.476.150.157.147.1421.6011.31-21.127.4526.42-4.971.6274.71-4.08000
21Q3 (11)15.128.18-7.652.9329.65-4.870.894.712.30.147.6955.5619.401.143.05.89-18.3210.770.93-15.9968.43000
21Q2 (10)11.787.4818.042.2615.98.130.858.976.250.1318.1830.019.197.83-8.397.221.39-9.991.109.9610.14000
21Q1 (9)10.9632.21-4.861.95-14.1-4.880.7820.0-2.50.11-21.4322.2217.79-35.02-0.027.12-9.232.481.00-40.5728.47000
20Q4 (8)8.29-49.3-2.932.27-26.310.190.65-25.296.560.1455.5655.5627.3845.3613.527.8447.359.771.69206.860.25000
20Q3 (7)16.3563.834.673.0847.37-5.520.878.7519.180.09-10.0-40.018.84-10.05-9.745.32-33.6213.860.55-45.06-42.68000
20Q2 (6)9.98-13.37-5.492.091.950.480.80.0-13.040.111.110.020.9417.686.328.0215.43-7.991.0028.265.81000
20Q1 (5)11.5234.8915.552.05-0.495.130.831.15-1.230.090.00.017.80-26.23-9.026.94-2.78-14.520.78-25.87-13.45000
19Q4 (4)8.54-45.330.02.06-36.810.00.61-16.440.00.09-40.00.024.1215.580.07.1452.840.01.059.740.0000.0
19Q3 (3)15.6247.920.03.2656.730.00.73-20.650.00.1550.00.020.875.960.04.67-46.360.00.961.410.0000.0
19Q2 (2)10.565.920.02.086.670.00.9213.580.00.111.110.019.700.710.08.717.230.00.954.90.0000.0
19Q1 (1)9.970.00.01.950.00.00.810.00.00.090.00.019.560.00.08.120.00.00.900.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)49.02.069.171.893.170.00.48-2.0418.71-0.176.47-2.020.98-4.0200
2022 (9)48.011.919.0-1.643.17-1.250.49-5.7718.75-3.486.60-3.11.02-7.5400
2021 (8)47.112.19.15-3.683.212.880.5223.8119.42-5.676.810.771.1021.2600
2020 (7)46.143.279.51.63.121.960.420.020.59-1.616.76-1.270.91-3.1600
2019 (6)44.683.389.35-1.893.06-2.240.422.4420.93-5.096.85-5.430.94-0.9100
2018 (5)43.224.259.530.213.130.320.41-12.7722.05-3.877.24-3.760.95-16.3200
2017 (4)41.460.759.51-0.523.12-5.450.470.022.94-1.277.53-6.161.13-0.7500
2016 (3)41.152.399.56-11.43.3-4.90.4714.6323.23-13.478.02-7.121.1411.9611800.0
2015 (2)40.1912.210.797.93.47-10.340.4120.5926.85-3.838.63-20.091.027.4811800.0
2014 (1)35.82-20.0410.0-1.573.879.630.34-26.0927.92010.8000.95011800.0

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