- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1472.55 | -10.78 | 14.74 | 345.15 | -6.27 | 17.73 | 67.82 | -0.21 | 25.11 | 2.78 | 14.4 | 2.96 | 23.44 | 5.06 | 2.6 | 4.61 | 11.85 | 9.03 | 0.19 | 28.23 | -10.27 | 90784 | 0.0 | 0.0 |
| 23Q3 (19) | 1650.46 | 20.12 | 16.42 | 368.23 | 16.91 | 22.97 | 67.96 | 13.27 | 10.45 | 2.43 | -7.6 | 10.45 | 22.31 | -2.67 | 5.62 | 4.12 | -5.71 | -5.13 | 0.15 | -23.08 | -5.13 | 90784 | 0.0 | 0.0 |
| 23Q2 (18) | 1373.98 | 4.56 | 5.26 | 314.96 | 7.06 | 9.49 | 60.0 | -3.94 | 5.15 | 2.63 | 10.97 | 16.37 | 22.92 | 2.39 | 4.02 | 4.37 | -8.13 | -0.1 | 0.19 | 6.13 | 10.56 | 90784 | 0.0 | 0.0 |
| 23Q1 (17) | 1314.04 | 2.39 | 5.8 | 294.2 | 0.35 | 9.52 | 62.46 | 15.22 | 13.07 | 2.37 | -12.22 | 16.75 | 22.39 | -1.99 | 3.52 | 4.75 | 12.53 | 6.87 | 0.18 | -14.27 | 10.35 | 90784 | 0.0 | 0.0 |
| 22Q4 (16) | 1283.34 | -9.47 | 10.84 | 293.17 | -2.1 | 13.8 | 54.21 | -11.9 | 6.63 | 2.7 | 22.73 | 6.3 | 22.84 | 8.15 | 2.67 | 4.22 | -2.68 | -3.8 | 0.21 | 35.57 | -4.1 | 90784 | 0.0 | 0.0 |
| 22Q3 (15) | 1417.62 | 8.6 | 13.48 | 299.45 | 4.1 | 13.66 | 61.53 | 7.83 | 13.4 | 2.2 | -2.65 | -2.22 | 21.12 | -4.15 | 0.16 | 4.34 | -0.71 | -0.07 | 0.16 | -10.37 | -13.84 | 90784 | 0.0 | 2.28 |
| 22Q2 (14) | 1305.31 | 5.09 | 11.25 | 287.66 | 7.09 | 5.64 | 57.06 | 3.29 | 4.85 | 2.26 | 11.33 | 8.65 | 22.04 | 1.9 | -5.04 | 4.37 | -1.71 | -5.75 | 0.17 | 5.93 | -2.33 | 90784 | 0.0 | 2.28 |
| 22Q1 (13) | 1242.04 | 7.27 | 7.57 | 268.62 | 4.27 | 4.16 | 55.24 | 8.65 | -2.18 | 2.03 | -20.08 | -17.48 | 21.63 | -2.8 | -3.17 | 4.45 | 1.29 | -9.06 | 0.16 | -25.5 | -23.29 | 90784 | 0.0 | 2.28 |
| 21Q4 (12) | 1157.83 | -7.32 | 8.71 | 257.61 | -2.22 | 1.11 | 50.84 | -6.3 | 0.08 | 2.54 | 12.89 | 7.17 | 22.25 | 5.5 | -6.99 | 4.39 | 1.09 | -7.94 | 0.22 | 21.8 | -1.41 | 90784 | 2.28 | 2.28 |
| 21Q3 (11) | 1249.21 | 6.46 | 2.33 | 263.46 | -3.25 | -1.95 | 54.26 | -0.29 | -10.36 | 2.25 | 8.17 | -14.12 | 21.09 | -9.12 | -4.18 | 4.34 | -6.35 | -12.4 | 0.18 | 1.6 | -16.08 | 88763 | 0.0 | 0.46 |
| 21Q2 (10) | 1173.36 | 1.62 | 6.24 | 272.31 | 5.59 | 9.94 | 54.42 | -3.63 | 2.52 | 2.08 | -15.45 | 5.05 | 23.21 | 3.91 | 3.49 | 4.64 | -5.17 | -3.49 | 0.18 | -16.8 | -1.12 | 88763 | 0.0 | 0.46 |
| 21Q1 (9) | 1154.62 | 8.41 | 6.62 | 257.89 | 1.22 | 5.4 | 56.47 | 11.16 | 8.22 | 2.46 | 3.8 | 19.42 | 22.34 | -6.63 | -1.15 | 4.89 | 2.54 | 1.5 | 0.21 | -4.25 | 12.0 | 88763 | 0.0 | 1.36 |
| 20Q4 (8) | 1065.08 | -12.75 | 1.8 | 254.79 | -5.17 | 4.03 | 50.8 | -16.07 | 3.27 | 2.37 | -9.54 | -4.44 | 23.92 | 8.69 | 2.19 | 4.77 | -3.81 | 1.45 | 0.22 | 3.68 | -6.13 | 88763 | 0.46 | 1.36 |
| 20Q3 (7) | 1220.74 | 10.53 | 0.82 | 268.69 | 8.48 | -4.29 | 60.53 | 14.04 | 5.51 | 2.62 | 32.32 | 4.38 | 22.01 | -1.85 | -5.07 | 4.96 | 3.17 | 4.65 | 0.21 | 19.72 | 3.53 | 88354 | 0.0 | 0.89 |
| 20Q2 (6) | 1104.47 | 1.99 | -3.52 | 247.69 | 1.23 | -2.97 | 53.08 | 1.72 | 0.19 | 1.98 | -3.88 | -5.71 | 22.43 | -0.75 | 0.57 | 4.81 | -0.26 | 3.85 | 0.18 | -5.76 | -2.27 | 88354 | 0.89 | 0.89 |
| 20Q1 (5) | 1082.91 | 3.5 | 0.46 | 244.68 | -0.09 | 1.75 | 52.18 | 6.08 | -1.97 | 2.06 | -16.94 | 0.49 | 22.59 | -3.48 | 1.28 | 4.82 | 2.49 | -2.42 | 0.19 | -19.75 | 0.02 | 87572 | 0.0 | 0.0 |
| 19Q4 (4) | 1046.24 | -13.59 | 0.0 | 244.91 | -12.76 | 0.0 | 49.19 | -14.26 | 0.0 | 2.48 | -1.2 | 0.0 | 23.41 | 0.96 | 0.0 | 4.70 | -0.77 | 0.0 | 0.24 | 14.35 | 0.0 | 87572 | 0.0 | 0.0 |
| 19Q3 (3) | 1210.82 | 5.77 | 0.0 | 280.73 | 9.97 | 0.0 | 57.37 | 8.29 | 0.0 | 2.51 | 19.52 | 0.0 | 23.19 | 3.97 | 0.0 | 4.74 | 2.38 | 0.0 | 0.21 | 13.01 | 0.0 | 87572 | 0.0 | 0.0 |
| 19Q2 (2) | 1144.8 | 6.2 | 0.0 | 255.28 | 6.15 | 0.0 | 52.98 | -0.47 | 0.0 | 2.1 | 2.44 | 0.0 | 22.30 | -0.05 | 0.0 | 4.63 | -6.28 | 0.0 | 0.18 | -3.55 | 0.0 | 87572 | 0.0 | 0.0 |
| 19Q1 (1) | 1077.92 | 0.0 | 0.0 | 240.48 | 0.0 | 0.0 | 53.23 | 0.0 | 0.0 | 2.05 | 0.0 | 0.0 | 22.31 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 87572 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5811.03 | 10.72 | 1322.54 | 15.11 | 258.24 | 13.25 | 10.22 | 11.21 | 22.76 | 3.97 | 4.44 | 2.28 | 0.18 | 0.44 | 90784 | 0.0 |
| 2022 (9) | 5248.32 | 10.84 | 1148.91 | 9.29 | 228.03 | 5.58 | 9.19 | -1.5 | 21.89 | -1.4 | 4.34 | -4.75 | 0.18 | -11.13 | 90784 | 0.0 |
| 2021 (8) | 4735.02 | 5.85 | 1051.27 | 3.49 | 215.98 | -0.28 | 9.33 | 3.32 | 22.20 | -2.24 | 4.56 | -5.8 | 0.20 | -2.39 | 90784 | 2.28 |
| 2020 (7) | 4473.2 | -0.15 | 1015.85 | -0.54 | 216.59 | 1.8 | 9.03 | -1.1 | 22.71 | -0.4 | 4.84 | 1.95 | 0.20 | -0.95 | 88763 | 0.46 |
| 2019 (6) | 4479.78 | 3.83 | 1021.4 | 5.48 | 212.77 | 4.59 | 9.13 | -3.69 | 22.80 | 1.58 | 4.75 | 0.73 | 0.20 | -7.25 | 88354 | 0.89 |
| 2018 (5) | 4314.46 | 7.9 | 968.38 | 10.03 | 203.43 | -4.93 | 9.48 | -2.67 | 22.44 | 1.97 | 4.72 | -11.89 | 0.22 | -9.79 | 87572 | -3.32 |
| 2017 (4) | 3998.61 | -3.27 | 880.12 | -6.38 | 213.98 | -0.73 | 9.74 | -1.62 | 22.01 | -3.22 | 5.35 | 2.62 | 0.24 | 1.71 | 90575 | -18.47 |
| 2016 (3) | 4133.64 | -0.67 | 940.14 | -0.24 | 215.55 | 2.38 | 9.9 | 0.3 | 22.74 | 0.43 | 5.21 | 3.07 | 0.24 | 0.98 | 111093 | -1.74 |
| 2015 (2) | 4161.51 | -0.52 | 942.43 | 4.0 | 210.54 | 8.56 | 9.87 | -4.17 | 22.65 | 4.54 | 5.06 | 9.13 | 0.24 | -3.67 | 113058 | -0.0 |
| 2014 (1) | 4183.27 | -1.12 | 906.21 | -0.37 | 193.93 | -7.01 | 10.3 | 7.74 | 21.66 | 0 | 4.64 | 0 | 0.25 | 0 | 113062 | 2.19 |
