- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 72.09 | -1.33 | -6.47 | 3.34 | 5.7 | 9.51 | 2.3 | 13.3 | 17.35 | 0 | 0 | 0 | 4.63 | 7.12 | 17.09 | 3.19 | 14.82 | 25.47 | 0.00 | 0 | 0 | 2531 | 0.0 | 0.0 |
| 23Q3 (19) | 73.06 | -1.43 | 1.3 | 3.16 | -0.32 | 9.72 | 2.03 | 0.5 | 12.78 | 0 | 0 | 0 | 4.33 | 1.13 | 8.31 | 2.78 | 1.95 | 11.33 | 0.00 | 0 | 0 | 2531 | 0.0 | -1.25 |
| 23Q2 (18) | 74.12 | 2.49 | 8.38 | 3.17 | 1.6 | 13.62 | 2.02 | 15.43 | 12.85 | 0 | 0 | 0 | 4.28 | -0.86 | 4.84 | 2.73 | 12.63 | 4.13 | 0.00 | 0 | 0 | 2531 | 0.0 | -1.25 |
| 23Q1 (17) | 72.32 | -6.18 | 0.46 | 3.12 | 2.3 | 11.83 | 1.75 | -10.71 | -10.71 | 0 | 0 | 0 | 4.31 | 9.03 | 11.32 | 2.42 | -4.84 | -11.12 | 0.00 | 0 | 0 | 2531 | 0.0 | -1.25 |
| 22Q4 (16) | 77.08 | 6.88 | 13.69 | 3.05 | 5.9 | 6.27 | 1.96 | 8.89 | 9.5 | 0 | 0 | 0 | 3.96 | -0.91 | -6.52 | 2.54 | 1.88 | -3.69 | 0.00 | 0 | 0 | 2531 | -1.25 | -1.25 |
| 22Q3 (15) | 72.12 | 5.45 | 15.71 | 2.88 | 3.23 | 5.11 | 1.8 | 0.56 | 0.0 | 0 | 0 | 0 | 3.99 | -2.11 | -9.16 | 2.50 | -4.64 | -13.57 | 0.00 | 0 | 0 | 2563 | 0.0 | 6.39 |
| 22Q2 (14) | 68.39 | -5.0 | 11.95 | 2.79 | 0.0 | 6.9 | 1.79 | -8.67 | 0.56 | 0 | 0 | 0 | 4.08 | 5.26 | -4.51 | 2.62 | -3.87 | -10.17 | 0.00 | 0 | 0 | 2563 | 0.0 | 6.39 |
| 22Q1 (13) | 71.99 | 6.18 | 25.88 | 2.79 | -2.79 | 13.41 | 1.96 | 9.5 | 7.1 | 0 | 0 | 0 | 3.88 | -8.45 | -9.9 | 2.72 | 3.12 | -14.92 | 0.00 | 0 | 0 | 2563 | 0.0 | 6.39 |
| 21Q4 (12) | 67.8 | 8.78 | 16.43 | 2.87 | 4.74 | 5.51 | 1.79 | -0.56 | 1.7 | 0 | 0 | 0 | 4.23 | -3.71 | -9.38 | 2.64 | -8.58 | -12.65 | 0.00 | 0 | 0 | 2563 | 6.39 | 6.39 |
| 21Q3 (11) | 62.33 | 2.03 | 9.39 | 2.74 | 4.98 | 11.84 | 1.8 | 1.12 | 6.51 | 0 | 0 | 0 | 4.40 | 2.89 | 2.24 | 2.89 | -0.89 | -2.63 | 0.00 | 0 | 0 | 2409 | 0.0 | 8.71 |
| 21Q2 (10) | 61.09 | 6.82 | 12.55 | 2.61 | 6.1 | 8.3 | 1.78 | -2.73 | 15.58 | 0 | 0 | 0 | 4.27 | -0.68 | -3.77 | 2.91 | -8.94 | 2.7 | 0.00 | 0 | 0 | 2409 | 0.0 | 18.9 |
| 21Q1 (9) | 57.19 | -1.79 | 9.12 | 2.46 | -9.56 | 2.5 | 1.83 | 3.98 | 22.0 | 0 | 0 | 0 | 4.30 | -7.91 | -6.07 | 3.20 | 5.87 | 11.8 | 0.00 | 0 | 0 | 2409 | 0.0 | 18.9 |
| 20Q4 (8) | 58.23 | 2.19 | 4.02 | 2.72 | 11.02 | -0.37 | 1.76 | 4.14 | 23.08 | 0 | 0 | 0 | 4.67 | 8.64 | -4.22 | 3.02 | 1.91 | 18.32 | 0.00 | 0 | 0 | 2409 | 8.71 | 18.9 |
| 20Q3 (7) | 56.98 | 4.97 | 5.71 | 2.45 | 1.66 | -3.54 | 1.69 | 9.74 | 22.46 | 0 | 0 | 0 | 4.30 | -3.16 | -8.76 | 2.97 | 4.54 | 15.84 | 0.00 | 0 | 0 | 2216 | 9.38 | 9.38 |
| 20Q2 (6) | 54.28 | 3.57 | 5.4 | 2.41 | 0.42 | -0.82 | 1.54 | 2.67 | 14.07 | 0 | 0 | 0 | 4.44 | -3.04 | -5.9 | 2.84 | -0.87 | 8.23 | 0.00 | 0 | 0 | 2026 | 0.0 | 0.0 |
| 20Q1 (5) | 52.41 | -6.38 | 4.09 | 2.4 | -12.09 | 3.0 | 1.5 | 4.9 | 13.64 | 0 | 0 | 0 | 4.58 | -6.1 | -1.04 | 2.86 | 12.04 | 9.17 | 0.00 | 0 | 0 | 2026 | 0.0 | 0.0 |
| 19Q4 (4) | 55.98 | 3.86 | 0.0 | 2.73 | 7.48 | 0.0 | 1.43 | 3.62 | 0.0 | 0 | 0 | 0.0 | 4.88 | 3.49 | 0.0 | 2.55 | -0.23 | 0.0 | 0.00 | 0 | 0.0 | 2026 | 0.0 | 0.0 |
| 19Q3 (3) | 53.9 | 4.66 | 0.0 | 2.54 | 4.53 | 0.0 | 1.38 | 2.22 | 0.0 | 0 | 0 | 0.0 | 4.71 | -0.13 | 0.0 | 2.56 | -2.33 | 0.0 | 0.00 | 0 | 0.0 | 2026 | 0.0 | 0.0 |
| 19Q2 (2) | 51.5 | 2.28 | 0.0 | 2.43 | 4.29 | 0.0 | 1.35 | 2.27 | 0.0 | 0 | 0 | 0.0 | 4.72 | 1.96 | 0.0 | 2.62 | -0.01 | 0.0 | 0.00 | 0 | 0.0 | 2026 | 0.0 | 0.0 |
| 19Q1 (1) | 50.35 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2026 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 291.6 | 0.69 | 12.79 | 11.12 | 8.1 | 7.86 | 0 | 0 | 4.39 | 10.35 | 2.78 | 7.11 | 0.00 | 0 | 2531 | 0.0 |
| 2022 (9) | 289.59 | 16.58 | 11.51 | 7.87 | 7.51 | 4.31 | 0 | 0 | 3.97 | -7.47 | 2.59 | -10.53 | 0.00 | 0 | 2531 | -1.25 |
| 2021 (8) | 248.41 | 11.95 | 10.67 | 6.91 | 7.2 | 10.94 | 0 | 0 | 4.30 | -4.5 | 2.90 | -0.9 | 0.00 | 0 | 2563 | 6.39 |
| 2020 (7) | 221.9 | 4.8 | 9.98 | -0.5 | 6.49 | 18.43 | 0 | 0 | 4.50 | -5.05 | 2.92 | 13.01 | 0.00 | 0 | 2409 | 8.71 |
| 2019 (6) | 211.74 | -0.29 | 10.03 | -0.2 | 5.48 | -4.7 | 0 | 0 | 4.74 | 0.09 | 2.59 | -4.42 | 0.00 | 0 | 2216 | 9.38 |
| 2018 (5) | 212.35 | 6.9 | 10.05 | -1.47 | 5.75 | 2.5 | 0 | 0 | 4.73 | -7.83 | 2.71 | -4.12 | 0.00 | 0 | 2026 | 8.92 |
| 2017 (4) | 198.65 | 9.31 | 10.2 | 20.28 | 5.61 | 23.03 | 0 | 0 | 5.13 | 10.04 | 2.82 | 12.55 | 0.00 | 0 | 1860 | -0.48 |
| 2016 (3) | 181.73 | 9.78 | 8.48 | 8.58 | 4.56 | 25.97 | 0 | 0 | 4.67 | -1.09 | 2.51 | 14.74 | 0.00 | 0 | 1869 | 11.65 |
| 2015 (2) | 165.54 | -5.56 | 7.81 | -2.01 | 3.62 | 11.04 | 0 | 0 | 4.72 | 3.76 | 2.19 | 17.58 | 0.00 | 0 | 1674 | 2.89 |
| 2014 (1) | 175.28 | -3.28 | 7.97 | -4.55 | 3.26 | 0.62 | 0 | 0 | 4.55 | 0 | 1.86 | 0 | 0.00 | 0 | 1627 | -2.92 |
