- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.24 | -23.53 | 1.46 | 1.01 | -1.94 | 32.89 | 0.49 | 32.43 | 25.64 | 0.08 | 33.33 | -11.11 | 16.19 | 28.23 | 30.98 | 7.85 | 73.18 | 23.83 | 1.28 | 74.36 | -12.39 | 891 | 0.0 | 0.0 |
| 23Q3 (19) | 8.16 | 0.62 | 27.1 | 1.03 | -2.83 | 45.07 | 0.37 | 2.78 | -5.13 | 0.06 | -14.29 | 20.0 | 12.62 | -3.43 | 14.14 | 4.53 | 2.15 | -25.36 | 0.74 | -14.81 | -5.59 | 891 | 0.0 | 9.86 |
| 23Q2 (18) | 8.11 | 22.88 | 71.82 | 1.06 | 13.98 | 103.85 | 0.36 | -7.69 | -18.18 | 0.07 | 16.67 | 16.67 | 13.07 | -7.24 | 18.64 | 4.44 | -24.88 | -52.38 | 0.86 | -5.06 | -32.1 | 891 | 0.0 | 9.86 |
| 23Q1 (17) | 6.6 | 7.32 | 17.23 | 0.93 | 22.37 | 50.0 | 0.39 | 0.0 | 11.43 | 0.06 | -33.33 | 0.0 | 14.09 | 14.03 | 27.95 | 5.91 | -6.82 | -4.95 | 0.91 | -37.88 | -14.7 | 891 | 0.0 | 9.86 |
| 22Q4 (16) | 6.15 | -4.21 | 72.27 | 0.76 | 7.04 | 40.74 | 0.39 | 0.0 | 21.88 | 0.09 | 80.0 | 80.0 | 12.36 | 11.74 | -18.3 | 6.34 | 4.39 | -29.25 | 1.46 | 87.9 | 4.49 | 891 | 9.86 | 9.86 |
| 22Q3 (15) | 6.42 | 36.02 | 114.0 | 0.71 | 36.54 | 108.82 | 0.39 | -11.36 | 14.71 | 0.05 | -16.67 | 0.0 | 11.06 | 0.38 | -2.42 | 6.07 | -34.83 | -46.4 | 0.78 | -38.73 | -53.27 | 811 | 0.0 | -42.24 |
| 22Q2 (14) | 4.72 | -16.16 | 182.63 | 0.52 | -16.13 | 1.96 | 0.44 | 25.71 | -73.49 | 0.06 | 0.0 | 20.0 | 11.02 | 0.04 | -63.92 | 9.32 | 49.95 | -90.62 | 1.27 | 19.28 | -57.54 | 811 | 0.0 | -42.24 |
| 22Q1 (13) | 5.63 | 57.7 | 175.98 | 0.62 | 14.81 | 8.77 | 0.35 | 9.38 | 2.94 | 0.06 | 20.0 | 0.0 | 11.01 | -27.2 | -60.59 | 6.22 | -30.64 | -62.7 | 1.07 | -23.91 | -63.77 | 811 | 0.0 | -42.24 |
| 21Q4 (12) | 3.57 | 19.0 | 35.74 | 0.54 | 58.82 | 12.5 | 0.32 | -5.88 | -3.03 | 0.05 | 0.0 | 25.0 | 15.13 | 33.47 | -17.12 | 8.96 | -20.91 | -28.56 | 1.40 | -15.97 | -7.91 | 811 | -42.24 | -42.24 |
| 21Q3 (11) | 3.0 | 79.64 | 55.44 | 0.34 | -33.33 | -39.29 | 0.34 | -79.52 | -2.86 | 0.05 | 0.0 | 0.0 | 11.33 | -62.89 | -60.94 | 11.33 | -88.6 | -37.5 | 1.67 | -44.33 | -35.67 | 1404 | 0.0 | -11.75 |
| 21Q2 (10) | 1.67 | -18.14 | 49.11 | 0.51 | -10.53 | -3.77 | 1.66 | 388.24 | 348.65 | 0.05 | -16.67 | -16.67 | 30.54 | 9.3 | -35.46 | 99.40 | 496.41 | 200.89 | 2.99 | 1.8 | -44.11 | 1404 | 0.0 | -11.75 |
| 21Q1 (9) | 2.04 | -22.43 | -60.99 | 0.57 | 18.75 | -29.63 | 0.34 | 3.03 | -17.07 | 0.06 | 50.0 | -40.0 | 27.94 | 53.09 | 80.41 | 16.67 | 32.83 | 112.6 | 2.94 | 93.38 | 53.82 | 1404 | 0.0 | -11.75 |
| 20Q4 (8) | 2.63 | 36.27 | -68.54 | 0.48 | -14.29 | -42.17 | 0.33 | -5.71 | -13.16 | 0.04 | -20.0 | -55.56 | 18.25 | -37.1 | 83.83 | 12.55 | -30.81 | 176.05 | 1.52 | -41.29 | 41.28 | 1404 | -11.75 | -11.75 |
| 20Q3 (7) | 1.93 | 72.32 | -77.94 | 0.56 | 5.66 | -43.43 | 0.35 | -5.41 | -14.63 | 0.05 | -16.67 | -44.44 | 29.02 | -38.68 | 156.45 | 18.13 | -45.11 | 287.02 | 2.59 | -51.64 | 151.87 | 1591 | 0.0 | 1.66 |
| 20Q2 (6) | 1.12 | -78.59 | -86.84 | 0.53 | -34.57 | -42.39 | 0.37 | -9.76 | 0.0 | 0.06 | -40.0 | -25.0 | 47.32 | 205.54 | 337.72 | 33.04 | 321.41 | 659.82 | 5.36 | 180.18 | 469.87 | 1591 | 0.0 | 1.66 |
| 20Q1 (5) | 5.23 | -37.44 | -26.54 | 0.81 | -2.41 | -16.49 | 0.41 | 7.89 | 24.24 | 0.1 | 11.11 | 25.0 | 15.49 | 56.0 | 13.68 | 7.84 | 72.47 | 69.14 | 1.91 | 77.61 | 70.17 | 1591 | 0.0 | 1.66 |
| 19Q4 (4) | 8.36 | -4.46 | 0.0 | 0.83 | -16.16 | 0.0 | 0.38 | -7.32 | 0.0 | 0.09 | 0.0 | 0.0 | 9.93 | -12.25 | 0.0 | 4.55 | -2.99 | 0.0 | 1.08 | 4.67 | 0.0 | 1591 | 1.66 | 0.0 |
| 19Q3 (3) | 8.75 | 2.82 | 0.0 | 0.99 | 7.61 | 0.0 | 0.41 | 10.81 | 0.0 | 0.09 | 12.5 | 0.0 | 11.31 | 4.66 | 0.0 | 4.69 | 7.77 | 0.0 | 1.03 | 9.41 | 0.0 | 1565 | 0.0 | 0.0 |
| 19Q2 (2) | 8.51 | 19.52 | 0.0 | 0.92 | -5.15 | 0.0 | 0.37 | 12.12 | 0.0 | 0.08 | 0.0 | 0.0 | 10.81 | -20.65 | 0.0 | 4.35 | -6.19 | 0.0 | 0.94 | -16.33 | 0.0 | 1565 | 0.0 | 0.0 |
| 19Q1 (1) | 7.12 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 13.62 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 1565 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.11 | 26.95 | 4.03 | 54.41 | 1.6 | 1.91 | 0.28 | 7.69 | 13.84 | 21.63 | 5.50 | -19.72 | 0.96 | -15.17 | 891 | 0.0 |
| 2022 (9) | 22.93 | 123.05 | 2.61 | 33.16 | 1.57 | -40.98 | 0.26 | 23.81 | 11.38 | -40.3 | 6.85 | -73.54 | 1.13 | -44.49 | 891 | 9.86 |
| 2021 (8) | 10.28 | -5.77 | 1.96 | -17.65 | 2.66 | 82.19 | 0.21 | -12.5 | 19.07 | -12.6 | 25.88 | 93.36 | 2.04 | -7.14 | 811 | -42.24 |
| 2020 (7) | 10.91 | -66.69 | 2.38 | -36.02 | 1.46 | -2.01 | 0.24 | -27.27 | 21.81 | 92.05 | 13.38 | 194.14 | 2.20 | 118.32 | 1404 | -11.75 |
| 2019 (6) | 32.75 | 22.61 | 3.72 | 7.2 | 1.49 | 8.76 | 0.33 | -8.33 | 11.36 | -12.57 | 4.55 | -11.3 | 1.01 | -25.24 | 1591 | 1.66 |
| 2018 (5) | 26.71 | -3.89 | 3.47 | -0.29 | 1.37 | 5.38 | 0.36 | 9.09 | 12.99 | 3.74 | 5.13 | 9.65 | 1.35 | 13.5 | 1565 | -8.37 |
| 2017 (4) | 27.79 | -7.98 | 3.48 | -1.42 | 1.3 | -2.99 | 0.33 | 37.5 | 12.52 | 7.13 | 4.68 | 5.43 | 1.19 | 49.42 | 1708 | 6.68 |
| 2016 (3) | 30.2 | -11.2 | 3.53 | 0.57 | 1.34 | -8.22 | 0.24 | 33.33 | 11.69 | 13.26 | 4.44 | 3.36 | 0.79 | 50.15 | 1601 | -17.26 |
| 2015 (2) | 34.01 | -3.46 | 3.51 | -1.68 | 1.46 | 4.29 | 0.18 | 20.0 | 10.32 | 1.85 | 4.29 | 8.03 | 0.53 | 24.3 | 1935 | -4.63 |
| 2014 (1) | 35.23 | 3.95 | 3.57 | 8.84 | 1.4 | -2.1 | 0.15 | 7.14 | 10.13 | 0 | 3.97 | 0 | 0.43 | 0 | 2029 | 9.5 |
