- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.22 | 40.0 | 24.81 | 0.14 | 16.67 | 0.0 | 0.31 | -3.12 | -3.12 | 0 | 0 | 0 | 4.35 | -16.67 | -19.88 | 9.63 | -30.8 | -22.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 2.3 | 3.6 | 10.05 | 0.12 | 9.09 | -7.69 | 0.32 | 6.67 | 6.67 | 0 | 0 | 0 | 5.22 | 5.3 | -16.12 | 13.91 | 2.96 | -3.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 2.22 | 4.23 | 11.0 | 0.11 | -8.33 | -8.33 | 0.3 | -6.25 | 0.0 | 0 | 0 | 0 | 4.95 | -12.05 | -17.42 | 13.51 | -10.05 | -9.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 2.13 | -17.44 | 4.41 | 0.12 | -14.29 | 20.0 | 0.32 | 0.0 | 6.67 | 0 | 0 | 0 | 5.63 | 3.82 | 14.93 | 15.02 | 21.13 | 2.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 2.58 | 23.44 | 5.31 | 0.14 | 7.69 | 16.67 | 0.32 | 6.67 | -8.57 | 0 | 0 | 0 | 5.43 | -12.76 | 10.79 | 12.40 | -13.59 | -13.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 2.09 | 4.5 | 3.98 | 0.13 | 8.33 | 30.0 | 0.3 | 0.0 | -3.23 | 0 | 0 | 0 | 6.22 | 3.67 | 25.02 | 14.35 | -4.31 | -6.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 2.0 | -1.96 | 12.36 | 0.12 | 20.0 | 33.33 | 0.3 | 0.0 | 3.45 | 0 | 0 | 0 | 6.00 | 22.4 | 18.67 | 15.00 | 2.0 | -7.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 2.04 | -16.73 | 6.81 | 0.1 | -16.67 | 0.0 | 0.3 | -14.29 | 7.14 | 0 | 0 | 0 | 4.90 | 0.08 | -6.37 | 14.71 | 2.94 | 0.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 2.45 | 21.89 | 18.93 | 0.12 | 20.0 | 33.33 | 0.35 | 12.9 | 0.0 | 0 | 0 | 0 | 4.90 | -1.55 | 12.11 | 14.29 | -7.37 | -15.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 2.01 | 12.92 | 1.01 | 0.1 | 11.11 | 11.11 | 0.31 | 6.9 | -6.06 | 0 | 0 | 0 | 4.98 | -1.6 | 10.01 | 15.42 | -5.34 | -7.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.78 | -6.81 | -7.29 | 0.09 | -10.0 | -10.0 | 0.29 | 3.57 | -6.45 | 0 | 0 | 0 | 5.06 | -3.43 | -2.92 | 16.29 | 11.14 | 0.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.91 | -7.28 | 13.02 | 0.1 | 11.11 | 0.0 | 0.28 | -20.0 | -12.5 | 0 | 0 | 0 | 5.24 | 19.84 | -11.52 | 14.66 | -13.72 | -22.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 2.06 | 3.52 | -0.48 | 0.09 | 0.0 | -10.0 | 0.35 | 6.06 | -2.78 | 0 | 0 | 0 | 4.37 | -3.4 | -9.56 | 16.99 | 2.46 | -2.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.99 | 3.65 | 3.65 | 0.09 | -10.0 | -10.0 | 0.33 | 6.45 | -5.71 | 0 | 0 | 0 | 4.52 | -13.17 | -13.17 | 16.58 | 2.71 | -9.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.92 | 13.61 | 4.92 | 0.1 | 0.0 | -9.09 | 0.31 | -3.12 | -11.43 | 0 | 0 | 0 | 5.21 | -11.98 | -13.35 | 16.15 | -14.73 | -15.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 1.69 | -18.36 | 11.92 | 0.1 | 0.0 | 11.11 | 0.32 | -11.11 | 10.34 | 0 | 0 | 0 | 5.92 | 22.49 | -0.72 | 18.93 | 8.88 | -1.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 2.07 | 7.81 | 0.0 | 0.1 | 0.0 | 0.0 | 0.36 | 2.86 | 0.0 | 0 | 0 | 0.0 | 4.83 | -7.25 | 0.0 | 17.39 | -4.6 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.92 | 4.92 | 0.0 | 0.1 | -9.09 | 0.0 | 0.35 | 0.0 | 0.0 | 0 | 0 | 0.0 | 5.21 | -13.35 | 0.0 | 18.23 | -4.69 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.83 | 21.19 | 0.0 | 0.11 | 22.22 | 0.0 | 0.35 | 20.69 | 0.0 | 0 | 0 | 0.0 | 6.01 | 0.85 | 0.0 | 19.13 | -0.41 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.51 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.96 | 0.0 | 0.0 | 19.21 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.88 | 13.3 | 0.48 | -2.04 | 1.25 | 2.46 | 0 | 0 | 4.86 | -13.54 | 12.65 | -9.57 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 8.72 | 6.99 | 0.49 | 19.51 | 1.22 | -0.81 | 0 | 0 | 5.62 | 11.7 | 13.99 | -7.3 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 8.15 | 6.26 | 0.41 | 7.89 | 1.23 | -5.38 | 0 | 0 | 5.03 | 1.54 | 15.09 | -10.96 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 7.67 | 4.64 | 0.38 | -5.0 | 1.3 | -2.99 | 0 | 0 | 4.95 | -9.21 | 16.95 | -7.29 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 7.33 | -3.93 | 0.4 | -13.04 | 1.34 | 3.88 | 0 | 0 | 5.46 | -9.48 | 18.28 | 8.13 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 7.63 | 3.67 | 0.46 | -2.13 | 1.29 | -7.19 | 0 | 0 | 6.03 | -5.59 | 16.91 | -10.48 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 7.36 | -6.0 | 0.47 | -14.55 | 1.39 | 2.21 | 0 | 0 | 6.39 | -9.09 | 18.89 | 8.73 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 7.83 | -17.84 | 0.55 | 1.85 | 1.36 | -2.16 | 0 | 0 | 7.02 | 23.97 | 17.37 | 19.08 | 0.00 | 0 | 498 | 0.0 |
| 2015 (2) | 9.53 | -5.17 | 0.54 | 8.0 | 1.39 | -2.8 | 0 | 0 | 5.67 | 13.89 | 14.59 | 2.51 | 0.00 | 0 | 498 | 0.0 |
| 2014 (1) | 10.05 | -20.43 | 0.5 | -10.71 | 1.43 | 9.16 | 0 | 0 | 4.98 | 0 | 14.23 | 0 | 0.00 | 0 | 498 | 0.0 |
