- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.71 | -11.24 | -18.57 | 0.86 | -23.21 | 7.5 | 0.2 | -75.9 | -55.56 | 0.15 | 66.67 | 114.29 | 12.82 | -13.49 | 32.01 | 2.98 | -72.85 | -45.42 | 2.24 | 87.78 | 163.15 | 994 | 0.0 | 0.0 |
| 23Q3 (19) | 7.56 | 3.42 | -18.09 | 1.12 | 30.23 | 6.67 | 0.83 | 56.6 | 66.0 | 0.09 | -25.0 | 0.0 | 14.81 | 25.93 | 30.23 | 10.98 | 51.43 | 102.67 | 1.19 | -27.48 | 22.09 | 994 | 0.0 | 1.64 |
| 23Q2 (18) | 7.31 | -6.4 | 6.4 | 0.86 | 4.88 | -3.37 | 0.53 | 8.16 | 10.42 | 0.12 | 20.0 | 33.33 | 11.76 | 12.05 | -9.19 | 7.25 | 15.56 | 3.77 | 1.64 | 28.21 | 25.31 | 994 | 0.0 | 1.64 |
| 23Q1 (17) | 7.81 | -5.22 | -14.83 | 0.82 | 2.5 | -17.17 | 0.49 | 8.89 | -5.77 | 0.1 | 42.86 | -9.09 | 10.50 | 8.14 | -2.75 | 6.27 | 14.88 | 10.64 | 1.28 | 50.72 | 6.74 | 994 | 0.0 | 1.64 |
| 22Q4 (16) | 8.24 | -10.73 | -16.77 | 0.8 | -23.81 | -12.09 | 0.45 | -10.0 | -16.67 | 0.07 | -22.22 | -41.67 | 9.71 | -14.66 | 5.62 | 5.46 | 0.81 | 0.12 | 0.85 | -12.88 | -29.92 | 994 | 1.64 | 1.64 |
| 22Q3 (15) | 9.23 | 34.35 | -4.85 | 1.05 | 17.98 | 9.38 | 0.5 | 4.17 | -12.28 | 0.09 | 0.0 | -10.0 | 11.38 | -12.19 | 14.94 | 5.42 | -22.47 | -7.81 | 0.98 | -25.57 | -5.42 | 978 | 0.0 | -10.03 |
| 22Q2 (14) | 6.87 | -25.08 | -33.37 | 0.89 | -10.1 | -12.75 | 0.48 | -7.69 | -4.0 | 0.09 | -18.18 | -35.71 | 12.95 | 20.0 | 30.95 | 6.99 | 23.21 | 44.07 | 1.31 | 9.21 | -3.52 | 978 | 0.0 | -10.03 |
| 22Q1 (13) | 9.17 | -7.37 | -11.57 | 0.99 | 8.79 | -3.88 | 0.52 | -3.7 | 18.18 | 0.11 | -8.33 | -21.43 | 10.80 | 17.45 | 8.69 | 5.67 | 3.96 | 33.65 | 1.20 | -1.04 | -11.15 | 978 | 0.0 | -10.03 |
| 21Q4 (12) | 9.9 | 2.06 | -18.59 | 0.91 | -5.21 | -9.9 | 0.54 | -5.26 | -23.94 | 0.12 | 20.0 | -25.0 | 9.19 | -7.12 | 10.67 | 5.45 | -7.18 | -6.58 | 1.21 | 17.58 | -7.88 | 978 | -10.03 | -10.03 |
| 21Q3 (11) | 9.7 | -5.92 | -30.66 | 0.96 | -5.88 | 4.35 | 0.57 | 14.0 | -8.06 | 0.1 | -28.57 | -9.09 | 9.90 | 0.04 | 50.5 | 5.88 | 21.17 | 32.6 | 1.03 | -24.08 | 31.12 | 1087 | 0.0 | 13.7 |
| 21Q2 (10) | 10.31 | -0.58 | -20.94 | 1.02 | -0.97 | 30.77 | 0.5 | 13.64 | -29.58 | 0.14 | 0.0 | 0.0 | 9.89 | -0.39 | 65.4 | 4.85 | 14.3 | -10.93 | 1.36 | 0.58 | 26.48 | 1087 | 0.0 | 13.7 |
| 21Q1 (9) | 10.37 | -14.72 | -11.29 | 1.03 | 1.98 | 15.73 | 0.44 | -38.03 | -10.2 | 0.14 | -12.5 | 55.56 | 9.93 | 19.58 | 30.46 | 4.24 | -27.33 | 1.23 | 1.35 | 2.6 | 75.36 | 1087 | 0.0 | 23.95 |
| 20Q4 (8) | 12.16 | -13.08 | 14.93 | 1.01 | 9.78 | 27.85 | 0.71 | 14.52 | 69.05 | 0.16 | 45.45 | 23.08 | 8.31 | 26.3 | 11.24 | 5.84 | 31.75 | 47.08 | 1.32 | 67.34 | 7.09 | 1087 | 13.7 | 23.95 |
| 20Q3 (7) | 13.99 | 7.29 | 31.12 | 0.92 | 17.95 | 10.84 | 0.62 | -12.68 | 26.53 | 0.11 | -21.43 | -38.89 | 6.58 | 9.94 | -15.46 | 4.43 | -18.61 | -3.5 | 0.79 | -26.76 | -53.39 | 956 | 0.0 | 9.01 |
| 20Q2 (6) | 13.04 | 11.55 | 43.61 | 0.78 | -12.36 | -7.14 | 0.71 | 44.9 | 51.06 | 0.14 | 55.56 | -36.36 | 5.98 | -21.43 | -35.34 | 5.44 | 29.9 | 5.19 | 1.07 | 39.45 | -55.69 | 956 | 9.01 | 9.01 |
| 20Q1 (5) | 11.69 | 10.49 | 14.16 | 0.89 | 12.66 | 9.88 | 0.49 | 16.67 | -3.92 | 0.09 | -30.77 | -35.71 | 7.61 | 1.96 | -3.75 | 4.19 | 5.59 | -15.84 | 0.77 | -37.34 | -43.69 | 877 | 0.0 | 0.0 |
| 19Q4 (4) | 10.58 | -0.84 | 0.0 | 0.79 | -4.82 | 0.0 | 0.42 | -14.29 | 0.0 | 0.13 | -27.78 | 0.0 | 7.47 | -4.01 | 0.0 | 3.97 | -13.56 | 0.0 | 1.23 | -27.16 | 0.0 | 877 | 0.0 | 0.0 |
| 19Q3 (3) | 10.67 | 17.51 | 0.0 | 0.83 | -1.19 | 0.0 | 0.49 | 4.26 | 0.0 | 0.18 | -18.18 | 0.0 | 7.78 | -15.91 | 0.0 | 4.59 | -11.28 | 0.0 | 1.69 | -30.37 | 0.0 | 877 | 0.0 | 0.0 |
| 19Q2 (2) | 9.08 | -11.33 | 0.0 | 0.84 | 3.7 | 0.0 | 0.47 | -7.84 | 0.0 | 0.22 | 57.14 | 0.0 | 9.25 | 16.95 | 0.0 | 5.18 | 3.93 | 0.0 | 2.42 | 77.22 | 0.0 | 877 | 0.0 | 0.0 |
| 19Q1 (1) | 10.24 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 7.91 | 0.0 | 0.0 | 4.98 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 877 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.38 | -12.35 | 3.66 | -2.14 | 2.04 | 5.15 | 0.45 | 25.0 | 12.46 | 11.65 | 6.94 | 19.97 | 1.53 | 42.61 | 994 | 0.0 |
| 2022 (9) | 33.52 | -16.78 | 3.74 | -4.59 | 1.94 | -4.9 | 0.36 | -26.53 | 11.16 | 14.65 | 5.79 | 14.28 | 1.07 | -11.71 | 994 | 1.64 |
| 2021 (8) | 40.28 | -20.82 | 3.92 | 8.89 | 2.04 | -19.37 | 0.49 | -2.0 | 9.73 | 37.52 | 5.06 | 1.83 | 1.22 | 23.77 | 978 | -10.03 |
| 2020 (7) | 50.87 | 25.39 | 3.6 | 10.09 | 2.53 | 33.16 | 0.5 | -24.24 | 7.08 | -12.2 | 4.97 | 6.2 | 0.98 | -39.58 | 1087 | 13.7 |
| 2019 (6) | 40.57 | 14.8 | 3.27 | -1.51 | 1.9 | 9.2 | 0.66 | 17.86 | 8.06 | -14.2 | 4.68 | -4.88 | 1.63 | 2.66 | 956 | 9.01 |
| 2018 (5) | 35.34 | -5.1 | 3.32 | 8.85 | 1.74 | -14.71 | 0.56 | 51.35 | 9.39 | 14.7 | 4.92 | -10.12 | 1.58 | 59.49 | 877 | 1.86 |
| 2017 (4) | 37.24 | -9.19 | 3.05 | -5.86 | 2.04 | -0.97 | 0.37 | 0.0 | 8.19 | 3.67 | 5.48 | 9.05 | 0.99 | 10.12 | 861 | -8.01 |
| 2016 (3) | 41.01 | -8.36 | 3.24 | -5.26 | 2.06 | -7.21 | 0.37 | -11.9 | 7.90 | 3.38 | 5.02 | 1.26 | 0.90 | -3.87 | 936 | -10.26 |
| 2015 (2) | 44.75 | 2.61 | 3.42 | -0.87 | 2.22 | -2.2 | 0.42 | -14.29 | 7.64 | -3.39 | 4.96 | -4.69 | 0.94 | -16.47 | 1043 | 7.42 |
| 2014 (1) | 43.61 | -1.62 | 3.45 | 3.92 | 2.27 | 0.89 | 0.49 | -12.5 | 7.91 | 0 | 5.21 | 0 | 1.12 | 0 | 971 | -24.14 |
