玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.571.725.0213.7153.0118.2920.2464.8278.6417.1572.5496.02.58116.8185.611.43120.081.010.0814.29-11.1133.7614.438.8781.602.244.0968.42-6.7-32.8532.6322.371829.479.40-48.69-22.25
23Q3 (19)26.12-11.889.118.96-37.9546.1712.28-42.99134.89.94-47.24170.111.19-60.07153.190.65-59.38150.00.07-12.50.029.51-15.0536.4979.81-8.057.4973.338.41-39.4226.67-20.0268.8918.32-12.3-23.83
23Q2 (18)29.64-9.58-3.4214.44-31.07-29.5321.54-23.351027.7518.84-21.7997.142.98-40.641031.251.60-41.82988.890.08-27.27-11.1134.74-9.13130.8386.80-0.391.5767.65-9.46-93.5933.3331.82103.4920.8938.2580.09
23Q1 (17)32.7829.57-5.1220.9580.76-14.8428.10148.0136.7424.06174.9756.035.02261.1561.412.75248.149.460.1122.22-8.3338.2357.2627.1887.1411.1627.5374.71-26.67-37.5825.291440.23228.3815.1124.9812.43
22Q4 (16)25.305.68-4.4211.5989.07-19.2911.33116.63-62.038.75137.77-67.111.39195.74-62.020.79203.85-62.020.0928.5712.524.3112.44-44.8578.395.5811.57101.89-15.83110.45-1.8988.05-103.6612.09-49.7386.57
22Q3 (15)23.94-21.998.036.13-70.08-3.625.23173.8217.263.68275.2424.750.47246.8846.870.26244.4436.840.07-22.2216.6721.6243.65-0.5574.25-13.12-8.34121.05-88.53-17.46-15.7998.3566.1724.05107.339.22
22Q2 (14)30.69-11.17-0.3620.49-16.716.441.91-90.71-91.94-2.10-113.62-110.69-0.32-110.29-112.4-0.18-109.78-111.540.09-25.012.515.05-49.93-59.9385.4625.0733.641055.56781.861200.14-955.56-4751.28-5179.5311.60-13.69-15.82
22Q1 (13)34.5530.5317.8424.6071.3152.6120.55-31.13-21.1415.42-42.03-31.983.11-15.03-28.181.84-11.54-28.680.1250.09.0930.06-31.81-16.168.33-2.752.72119.70147.2492.5-19.70-138.18-151.2113.44107.41-32.67
21Q4 (12)26.4719.45-2.914.36125.798.1329.84569.0610.4426.60801.6912.03.661043.756.092.08994.741.960.0833.33-11.1144.08102.7610.9570.26-13.271.5248.41-66.99-1.5151.59210.541.466.48-70.57-27.68
21Q3 (11)22.16-28.0518.196.36-66.9687.614.46-81.19-71.282.95-84.99-79.820.32-87.6-80.120.19-87.82-79.570.06-25.00.021.74-42.12-32.2781.0126.6818.47146.6780.65566.67-46.67-348.07-159.8322.0259.812.46
21Q2 (10)30.805.053.6719.2519.4212.723.71-9.02-8.7719.65-13.32-12.822.58-40.42-35.011.56-39.53-32.470.08-27.27-20.037.564.834.1363.95-3.86-16.3481.1930.5722.6818.81-51.09-45.5713.78-30.960
21Q1 (9)29.327.560.016.1221.39-24.0726.06-3.55108.3122.67-4.55177.824.3325.51129.12.5826.47128.320.1122.22-21.4335.83-9.8281.7966.52-3.89-0.362.1826.5-63.6938.46-24.36154.8519.96122.7777.11
20Q4 (8)27.2645.3935.4913.28291.7452.2927.0273.99109.9523.7562.45116.33.45114.2986.492.04119.3585.450.0950.0-10.039.7323.7771.3269.211.210.6549.15123.42-26.8450.85-34.8154.968.96-54.2412.85
20Q3 (7)18.75-36.8931.863.39-80.15465.015.53-40.25299.2314.62-35.14269.191.61-59.45192.730.93-59.74190.630.06-40.0-25.032.10-11.0198.5268.38-10.540.4722.00-66.7676.078.00125.7-4.019.58013.57
20Q2 (6)29.711.3311.8217.08-19.553.5825.99107.7543.6722.54176.2352.923.97110.0541.282.31104.4238.320.10-28.57-9.0936.0783.035.476.4414.574.2666.18-61.36-27.4234.56149.29291.670.00-100.0-100.0
20Q1 (5)29.3245.7329.3921.23143.4670.812.51-2.8-30.358.16-25.68-47.011.892.16-48.081.132.73-49.330.1440.00.019.71-15.01-20.7266.72-2.976.09171.26154.91148.04-70.11-313.68-326.5311.2741.94-23.39
19Q4 (4)20.1241.490.08.721353.330.012.87230.850.010.98177.270.01.85236.360.01.10243.750.00.1025.00.023.1943.410.068.761.030.067.19437.50.032.81-59.620.07.94-53.940.0
19Q3 (3)14.22-46.480.00.60-96.360.03.89-78.50.03.96-73.130.00.55-80.430.00.32-80.840.00.08-27.270.016.17-39.30.068.06-7.170.012.50-86.290.081.25820.830.017.2458.020.0
19Q2 (2)26.5717.260.016.4932.660.018.090.720.014.74-4.290.02.81-22.80.01.67-25.110.00.11-21.430.026.647.160.073.3216.580.091.1832.050.08.82-71.490.010.91-25.830.0
19Q1 (1)22.660.00.012.430.00.017.960.00.015.400.00.03.640.00.02.230.00.00.140.00.024.860.00.062.890.00.069.050.00.030.950.00.014.710.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.23-0.5115.31-9.7813.044.0321.5896.918.42149.2611.57146.176.43138.150.35-5.4134.6347.1181.604.0970.98-54.1829.0200.00015.757.22
2022 (9)29.386.3716.9716.4712.54-4.6910.96-50.77.39-61.274.70-57.392.70-58.460.378.8223.54-33.578.3911.57154.93136.85-54.9300.00014.69-6.49
2021 (8)27.621.3614.57-5.8213.1522.6622.2312.519.0815.9911.032.226.501.880.34-12.8235.4016.0370.261.5265.41-16.2634.3458.750.00015.7111.26
2020 (7)27.2526.5715.4748.1810.7317.6519.7639.0616.4536.0610.7921.786.3819.480.39-11.3630.5130.8369.210.6578.126.5921.63-19.030.00014.1211.71
2019 (6)21.53-12.310.44-22.329.1213.3214.212.5312.0915.368.8613.445.349.650.44-4.3523.326.4468.769.3973.29-24.4426.71790.340.00012.641.85
2018 (5)24.555.513.4427.888.04-1.813.86-9.8810.48-18.827.81-10.544.87-13.50.464.5521.91-7.1662.868.7597.0042.173.00-90.560.00012.41-10.78
2017 (4)23.27-9.1710.51-15.388.19-3.7815.380.7212.912.548.7311.925.637.650.444.7623.60-0.7657.8010.4568.23-16.231.7770.940.00013.91-10.03
2016 (3)25.6214.9412.4211.398.5121.7115.278.9212.598.637.80-10.035.23-13.120.42-19.2323.7813.0852.3313.2481.412.4618.59-9.50.00015.4619.01
2015 (2)22.2932.9211.1532.96.9930.9214.0278.611.5976.688.6734.636.0231.440.52-25.7121.0359.4446.2110.8279.46-25.6320.5400.00012.9936.88
2014 (1)16.7708.3905.34-5.047.8506.5606.4404.5800.701.4513.19-12.8241.705.25106.8559.65-6.8500.0009.49-5.19

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