玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.65-14.53-1.5417.732.7215.3524.51-58.7819.3321.91-59.8220.191.48-48.7924.371.08-47.8327.060.0525.00.035.14-51.811.4137.10-1.09-5.7272.50150.1-3.3327.50-61.2710.010.41-30.46-23.06
23Q3 (19)27.670.62-2.2317.26-15.56-11.6759.4624.818.7254.5332.98.022.8921.433.212.0721.764.550.040.00.072.9021.747.8137.51-10.99-4.8528.99-32.59-19.0771.0124.5910.6514.9746.1920.73
23Q2 (18)27.5010.89-2.4520.4411.33-0.9747.6449.86109.7841.0346.96141.642.3825.93133.331.7025.0132.880.04-20.00.059.8841.8674.6842.149.88-4.1843.01-25.56-52.6256.9934.96516.8910.248.59-0.68
23Q1 (17)24.803.252.8218.3619.457.1831.7954.7746.0927.9253.1554.681.8958.8258.821.3660.058.140.050.00.042.2133.8331.9138.35-2.542.1857.77-22.97-26.8542.2368.9296.079.43-30.31.18
22Q4 (16)24.02-15.124.9815.37-21.3412.7720.54-62.44-30.5118.23-63.89-33.761.19-57.5-30.410.85-57.07-30.890.0525.025.031.54-53.36-22.3339.35-0.181.2675.00109.3862.0525.00-61.05-53.8213.539.11-4.85
22Q3 (15)28.300.39-0.6719.54-5.33-1.2154.69140.826.1750.48197.296.772.80174.5115.231.98171.2312.50.040.00.067.6297.264.5339.42-10.37-0.535.82-60.53-6.5464.18594.644.0712.4020.270.4
22Q2 (14)28.1916.870.020.6420.491.8822.714.37-18.5416.98-5.93-27.341.02-14.29-24.440.73-15.12-25.510.04-20.00.034.287.13-13.2643.9817.1917.9490.7614.9224.579.24-57.1-65.9610.3110.62-3.28
22Q1 (13)24.125.42-6.017.1325.68-4.7321.76-26.39-22.8118.05-34.41-19.381.19-30.41-26.090.86-30.08-25.860.0525.00.032.00-21.2-15.137.53-3.42-3.3578.9770.6423.9721.54-60.21-40.659.32-34.46-5.67
21Q4 (12)22.88-19.6919.1713.63-31.0934.9529.56-42.6149.3727.52-41.7947.011.71-29.6339.021.23-30.1139.770.040.0-20.040.61-37.2233.8938.86-1.92-2.5846.2820.75-9.1354.13-12.2210.3214.2215.14-3.59
21Q3 (11)28.491.06-7.7719.78-2.37-7.9151.5184.76-5.2647.28102.31-5.232.4380.0-22.861.7679.59-20.360.040.00.064.6963.69-1.4639.626.25-1.1238.33-47.39-3.061.67127.211.9612.3515.85-1.28
21Q2 (10)28.199.868.1720.2612.6811.6327.88-1.1-25.3523.374.38-30.261.35-16.15-44.670.98-15.52-42.350.04-20.0-20.039.524.86-16.0637.29-3.97-18.5372.8614.3650.4127.14-25.21-47.0410.667.890
21Q1 (9)25.6633.657.9517.9878.02-2.6528.1942.45171.0622.3919.6380.471.6130.89265.911.1631.82274.190.050.0-28.5737.6924.27113.4238.83-2.66-7.8563.7125.08-63.9936.29-26.03147.189.88-33.0239.35
20Q4 (8)19.20-37.843.7310.10-52.984.8819.79-63.631.5818.72-62.4844.671.23-60.9514.950.88-60.1815.790.0525.0-16.6730.33-53.831.9339.89-0.45-3.4150.9328.9-20.4249.07-18.8836.314.7517.910
20Q3 (7)30.8918.5327.3321.4818.3517.754.3745.5727.649.8948.8828.653.1529.12.272.2130.01.840.04-20.0-33.3365.6539.4428.7340.07-12.451.6539.51-18.43-7.7360.4918.025.7912.51046.66
20Q2 (6)26.069.6310.9918.15-1.731.7437.35259.1359.4133.51619.169.52.44454.5532.611.70448.3931.780.05-28.57-28.5747.08166.5954.6145.778.610.4448.44-72.62-36.451.25166.62114.920.00-100.0-100.0
20Q1 (5)23.7728.4243.4518.4791.867.9110.40-30.85-39.04.66-63.99-67.110.44-58.88-68.570.31-59.21-69.00.0716.670.017.66-23.18-24.8542.142.034.67176.92176.44174.91-76.92-313.68-315.817.090-3.27
19Q4 (4)18.51-23.70.09.63-47.230.015.04-64.70.012.94-66.630.01.07-65.260.00.76-64.980.00.060.00.022.99-54.920.041.304.770.064.0049.460.036.00-37.040.00.00-100.00.0
19Q3 (3)24.263.320.018.252.30.042.6181.860.038.7896.160.03.0867.390.02.1768.220.00.06-14.290.051.0067.490.039.42-13.50.042.82-43.770.057.18139.780.08.5314.650.0
19Q2 (2)23.4841.70.017.8462.180.023.4337.420.019.7739.520.01.8431.430.01.2929.00.00.070.00.030.4529.570.045.5713.190.076.1518.330.023.85-33.10.07.441.50.0
19Q1 (1)16.570.00.011.000.00.017.050.00.014.170.00.01.400.00.01.000.00.00.070.00.023.500.00.040.260.00.064.360.00.035.640.00.07.330.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.73-1.1118.432.0511.562.0439.4136.0435.0340.018.6039.386.2340.320.180.051.0226.5737.10-5.7246.74-25.0153.2641.380.00011.09-2.38
2022 (9)26.02-0.4618.061.5711.331.6128.97-13.3725.02-14.466.17-13.594.44-13.450.180.040.31-9.6839.351.2662.3317.2437.67-19.570.01-1.9711.36-2.99
2021 (8)26.145.4517.783.8611.1518.6333.4417.6229.2519.497.141.565.132.40.18-10.044.6317.8238.86-2.5853.16-11.6646.8417.620.01011.7110.16
2020 (7)24.7920.5717.1221.59.4027.6428.4318.6124.4817.357.03-4.615.01-4.390.20-20.037.8820.7539.89-3.4160.182.3139.82-3.30.00010.6322.75
2019 (6)20.56-0.1914.090.077.363.8123.9714.2520.8620.027.3722.835.2421.580.250.031.3711.6441.302.5858.82-12.2441.1825.310.01-2.188.66-0.46
2018 (5)20.601.3314.085.477.09-0.120.98-16.1117.38-20.066.00-14.774.31-15.660.258.728.10-12.940.265.0667.0225.6332.86-29.560.0108.70-11.04
2017 (4)20.33-0.6813.358.457.10-2.2325.016.221.745.027.046.345.115.80.230.032.264.0338.322.2753.352.0246.65-2.220.0009.78-10.28
2016 (3)20.4719.3612.3116.027.2623.4923.5528.4120.7031.766.629.064.838.540.23-17.8631.0127.1437.471.8852.29-9.5147.7113.370.00010.9015.59
2015 (2)17.1536.2210.6141.845.8841.6818.3431.0915.7125.886.07-7.334.45-8.060.28-28.2124.3933.536.780.3557.788.2742.08-9.750.0009.4328.65
2014 (1)12.5907.4804.151.8913.99012.4806.5504.8400.390.018.273.4536.656.7653.3713.8446.63-12.210.0007.33-5.54

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