玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.04-3.9582.4222.80-6.56178.4922.08-11.86153.589.96-7.43128.222.52-13.99148.091.53-6.71166.520.140.0100.028.22-19.42224.1573.90-19.74-29.4103.775.5645.93-3.77-211.32-113.0625.98-2.4-59.56
23Q3 (19)46.8717.79269.6424.4024.11292.7325.0522.2446.4710.76-32.83253.282.93-39.46289.031.64-35.69434.690.14-6.6740.035.0229.61846.4992.08-5.25-12.2298.312.32-43.833.39-13.56104.5226.6213.08-23.7
23Q2 (18)39.7983.45106.719.66512.463176.6720.501084.97840.3716.02895.03926.924.84887.76929.792.55454.35442.550.150.07.1427.02188.68148.897.18-7.19-19.7396.08-51.96380.393.92105.23-93.4623.54-19.47-14.46
23Q1 (17)21.69228.648.183.21111.05-53.611.73104.2-75.61.61104.56-72.290.49109.35-80.240.46120.0-64.620.15114.29-21.059.36141.18-30.15104.710.04-17.87200.00181.25109.52-75.00-359.62-1750.029.23-54.523.33
22Q4 (16)6.60-47.95204.15-29.05-129.46-73.33-41.21-469.99-118.39-35.29-402.71-87.12-5.24-238.06-1.16-2.30-369.39-9.520.07-30.0-41.67-22.73-714.32-105.52104.67-0.22-16.8671.11-59.37-20.2728.89138.52167.2264.2484.12108.17
22Q3 (15)12.68-34.13-14.78-12.66-2210.0-234.92-7.23-431.65-44.6-7.02-550.0-56.35-1.55-429.79-20.16-0.49-204.26-36.110.10-28.57-23.083.70-65.93-0.54104.90-13.35-9.79175.00775.0140.62-75.00-225.0-375.034.8926.785.92
22Q2 (14)19.25-3.9943.760.60-91.33185.712.18-69.25161.761.56-73.15146.290.47-81.05130.130.47-63.85206.820.14-26.32-33.3310.86-18.96311.36121.06-5.04-5.2420.00-79.05320.060.001220.0-40.027.5216.1215.34
22Q1 (13)20.05823.96106.496.92141.29476.097.09137.57270.845.81130.81237.682.48147.88246.751.30161.9306.350.1958.33-5.013.40221.16278.53127.491.2615.8295.457.02114.774.55-57.95-91.8223.70-23.2-20.71
21Q4 (12)2.17-85.42-74.5-16.76-343.39-33.76-18.87-277.4-10.74-18.86-320.04-59.02-5.18-301.55-59.38-2.10-483.33-53.280.12-7.69-7.69-11.06-397.31-74.72125.908.2727.7589.1922.6420.4110.81-60.36-58.330.86-6.31-24.18
21Q3 (11)14.8811.133.69-3.78-1900.0-555.42-5.00-41.64-534.78-4.49-33.23-515.74-1.2917.31-400.0-0.3618.18-200.00.13-38.1-31.583.7240.91-54.8116.28-8.995.1472.73900.09.0927.27-72.73-18.1832.9438.0664.86
21Q2 (10)13.3937.926.20.21111.41110.94-3.5314.94-11.71-3.3720.14-16.61-1.567.69-35.65-0.4430.16-33.330.215.010.532.64-25.42-39.03127.7616.069.1-9.09-120.45-115.91100.0080.0133.3323.86-20.170
21Q1 (9)9.7114.1302.9-1.8485.3287.23-4.1575.6574.6-4.2264.4270.45-1.6948.060.79-0.6354.0166.840.2053.8533.333.54155.92153.39110.0811.7-0.5244.44-40.0-48.7255.56114.29455.5629.89-26.56-20.08
20Q4 (8)8.51-40.720.54-12.53-1609.64-30.66-17.04-1581.742.13-11.86-1198.1522.58-3.25-855.8122.99-1.37-480.5629.020.13-31.58-7.14-6.33-176.9115.7198.55-10.9-0.5374.0711.1130.7225.93-22.22-44.4440.70103.718.31
20Q3 (7)14.3535.2520.280.83143.23148.541.15136.39126.811.08137.37136.490.43137.39143.430.36209.09224.140.190.018.758.2390.0778.52110.60-5.5512.4966.6716.6750.033.33-22.22-50.019.980-30.53
20Q2 (6)10.61340.259.27-1.9286.6834.25-3.1680.667.87-2.8979.7649.12-1.1573.3247.25-0.3382.6360.240.1926.675.564.33165.3111.6117.105.826.1757.14-34.07-35.7142.86328.57285.710.00-100.0-100.0
20Q1 (5)2.41-65.86-61.44-14.41-50.26-202.1-16.346.15-721.11-14.286.79-765.45-4.31-2.13-630.51-1.901.55-2614.290.157.14-16.67-6.6311.72-209.59110.6611.69-3.2786.6752.94-63.8910.00-78.57107.1437.408.7243.74
19Q4 (4)7.06-40.820.0-9.59-460.820.0-17.41-305.830.0-15.32-417.570.0-4.22-326.260.0-1.93-565.520.00.14-12.50.0-7.51-262.910.099.080.770.056.6727.50.046.67-30.00.034.4019.610.0
19Q3 (3)11.9322.860.0-1.7141.440.0-4.29-25.070.0-2.9647.890.0-0.9954.590.0-0.2965.060.00.16-11.110.04.6118.810.098.32-10.850.044.44-50.00.066.67500.00.028.7627.430.0
19Q2 (2)9.7155.360.0-2.9238.780.0-3.43-72.360.0-5.68-244.240.0-2.18-269.490.0-0.83-1085.710.00.180.00.03.88-35.870.0110.29-3.590.088.89-62.960.011.11107.940.022.57-13.260.0
19Q1 (1)6.250.00.0-4.770.00.0-1.990.00.0-1.650.00.0-0.590.00.0-0.070.00.00.180.00.06.050.00.0114.400.00.0240.000.00.0-140.000.00.026.020.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.42133.1317.5905.72-19.7717.4209.67010.6906.3700.5913.4624.97333.5173.90-29.4101.204.57-1.2004.606843.1426.30-19.37
2022 (9)16.4857.25-3.7607.1329.37-3.830-3.630-4.020-0.9000.52-24.645.765136.36104.67-16.8696.7746.243.23-90.460.075.2932.6213.07
2021 (8)10.4811.25-4.7705.51-21.22-7.250-7.100-10.500-3.9100.691.470.11-87.5125.9027.7566.18-15.933.8258.710.06-64.4928.850.63
2020 (7)9.427.29-6.0407.002.82-7.630-6.090-8.240-3.3400.68-5.560.88-64.2398.55-0.5378.694.2621.31-19.320.187.8828.674.98
2019 (6)8.783.54-4.4306.8136.31-5.940-5.770-7.930-3.2700.7210.772.46-93.5399.0818.9775.47026.42-78.40.16027.31-1.66
2018 (5)8.48-26.2-6.8204.9913.8630.50030.22051.51021.0200.65-2.9938.042025.1483.28-71.54-22.300122.30126.480.00027.776.11
2017 (4)11.49-32.49-2.2404.3911.33-4.940-4.470-10.340-1.7800.67-18.291.79-76.51292.6144.1144.00-83.0854.0000.00026.178.05
2016 (3)17.02-1.624.59-6.333.9410.431.73-51.940.81-70.972.04-70.091.97-38.820.822.57.62-13.21203.05-1.8260.0087.78-165.0000.00024.222.06
2015 (2)17.306.074.9027.943.57-9.663.60-11.762.79-17.76.82-24.643.22-20.30.80-5.888.78-10.22206.771.34138.4644.9-35.9000.00023.73-1.08
2014 (1)16.3103.8303.95-23.414.0803.3909.0504.0400.85-12.379.785.5204.04-10.5495.56-35.566.6700.00023.993.14

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