- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.81 | 5.36 | -49.08 | 0.19 | -5.0 | -29.63 | 0.59 | 0.0 | -28.05 | 0.06 | -14.29 | -33.33 | 1.76 | -9.83 | 38.2 | 5.46 | -5.09 | 41.31 | 0.56 | -18.65 | 30.93 | 3190 | 0.0 | 0.0 |
| 23Q3 (19) | 10.26 | 6.88 | -39.93 | 0.2 | 11.11 | -25.93 | 0.59 | 3.51 | -19.18 | 0.07 | 0.0 | 0.0 | 1.95 | 3.96 | 23.31 | 5.75 | -3.15 | 34.55 | 0.68 | -6.43 | 66.47 | 3190 | 0.0 | 0.0 |
| 23Q2 (18) | 9.6 | -26.21 | -58.96 | 0.18 | -5.26 | -43.75 | 0.57 | -8.06 | -29.63 | 0.07 | 16.67 | -30.0 | 1.88 | 28.39 | 37.05 | 5.94 | 24.59 | 71.45 | 0.73 | 58.11 | 70.55 | 3190 | 0.0 | 0.0 |
| 23Q1 (17) | 13.01 | -38.72 | -14.97 | 0.19 | -29.63 | -24.0 | 0.62 | -24.39 | 0.0 | 0.06 | -33.33 | -14.29 | 1.46 | 14.83 | -10.62 | 4.77 | 23.38 | 17.6 | 0.46 | 8.79 | 0.8 | 3190 | 0.0 | 0.0 |
| 22Q4 (16) | 21.23 | 24.3 | -0.75 | 0.27 | 0.0 | 8.0 | 0.82 | 12.33 | -12.77 | 0.09 | 28.57 | 80.0 | 1.27 | -19.55 | 8.81 | 3.86 | -9.63 | -12.11 | 0.42 | 3.44 | 81.36 | 3190 | 0.0 | 0.0 |
| 22Q3 (15) | 17.08 | -26.98 | -24.89 | 0.27 | -15.62 | -12.9 | 0.73 | -9.88 | -31.13 | 0.07 | -30.0 | 16.67 | 1.58 | 15.55 | 15.96 | 4.27 | 23.42 | -8.31 | 0.41 | -4.14 | 55.33 | 3190 | 0.0 | 2.37 |
| 22Q2 (14) | 23.39 | 52.88 | 14.32 | 0.32 | 28.0 | 28.0 | 0.81 | 30.65 | -14.74 | 0.1 | 42.86 | 66.67 | 1.37 | -16.27 | 11.97 | 3.46 | -14.54 | -25.42 | 0.43 | -6.55 | 45.79 | 3190 | 0.0 | 8.87 |
| 22Q1 (13) | 15.3 | -28.47 | 7.59 | 0.25 | 0.0 | 38.89 | 0.62 | -34.04 | -27.06 | 0.07 | 40.0 | 16.67 | 1.63 | 39.8 | 29.08 | 4.05 | -7.79 | -32.21 | 0.46 | 95.73 | 8.43 | 3190 | 0.0 | 17.11 |
| 21Q4 (12) | 21.39 | -5.94 | 74.33 | 0.25 | -19.35 | 13.64 | 0.94 | -11.32 | 64.91 | 0.05 | -16.67 | -16.67 | 1.17 | -14.27 | -34.81 | 4.39 | -5.72 | -5.4 | 0.23 | -11.41 | -52.2 | 3190 | 2.37 | 24.61 |
| 21Q3 (11) | 22.74 | 11.14 | 96.71 | 0.31 | 24.0 | 72.22 | 1.06 | 11.58 | 51.43 | 0.06 | 0.0 | 0.0 | 1.36 | 11.57 | -12.45 | 4.66 | 0.39 | -23.02 | 0.26 | -10.03 | -49.16 | 3116 | 6.35 | 31.37 |
| 21Q2 (10) | 20.46 | 43.88 | 148.0 | 0.25 | 38.89 | 47.06 | 0.95 | 11.76 | 72.73 | 0.06 | 0.0 | 0.0 | 1.22 | -3.47 | -40.7 | 4.64 | -22.32 | -30.35 | 0.29 | -30.5 | -59.68 | 2930 | 7.56 | 21.78 |
| 21Q1 (9) | 14.22 | 15.89 | 96.14 | 0.18 | -18.18 | 20.0 | 0.85 | 49.12 | 70.0 | 0.06 | 0.0 | 0.0 | 1.27 | -29.4 | -38.82 | 5.98 | 28.67 | -13.33 | 0.42 | -13.71 | -49.02 | 2724 | 6.41 | -2.54 |
| 20Q4 (8) | 12.27 | 6.14 | 30.81 | 0.22 | 22.22 | 22.22 | 0.57 | -18.57 | -14.93 | 0.06 | 0.0 | 0.0 | 1.79 | 15.15 | -6.57 | 4.65 | -23.28 | -34.96 | 0.49 | -5.79 | -23.55 | 2560 | 7.93 | -8.41 |
| 20Q3 (7) | 11.56 | 40.12 | 14.46 | 0.18 | 5.88 | -18.18 | 0.7 | 27.27 | 2.94 | 0.06 | 0.0 | 20.0 | 1.56 | -24.44 | -28.52 | 6.06 | -9.17 | -10.06 | 0.52 | -28.63 | 4.84 | 2372 | -1.41 | -11.29 |
| 20Q2 (6) | 8.25 | 13.79 | -26.4 | 0.17 | 13.33 | -19.05 | 0.55 | 10.0 | -30.38 | 0.06 | 0.0 | 0.0 | 2.06 | -0.4 | 10.0 | 6.67 | -3.33 | -5.4 | 0.73 | -12.12 | 35.88 | 2406 | -13.92 | -17.32 |
| 20Q1 (5) | 7.25 | -22.71 | -14.81 | 0.15 | -16.67 | -21.05 | 0.5 | -25.37 | -35.06 | 0.06 | 0.0 | 0.0 | 2.07 | 7.82 | -7.33 | 6.90 | -3.45 | -23.78 | 0.83 | 29.38 | 17.38 | 2795 | 0.0 | 0.11 |
| 19Q4 (4) | 9.38 | -7.13 | 0.0 | 0.18 | -18.18 | 0.0 | 0.67 | -1.47 | 0.0 | 0.06 | 20.0 | 0.0 | 1.92 | -11.9 | 0.0 | 7.14 | 6.09 | 0.0 | 0.64 | 29.21 | 0.0 | 2795 | 4.53 | 0.0 |
| 19Q3 (3) | 10.1 | -9.9 | 0.0 | 0.22 | 4.76 | 0.0 | 0.68 | -13.92 | 0.0 | 0.05 | -16.67 | 0.0 | 2.18 | 16.28 | 0.0 | 6.73 | -4.46 | 0.0 | 0.50 | -7.51 | 0.0 | 2674 | -8.11 | 0.0 |
| 19Q2 (2) | 11.21 | 31.73 | 0.0 | 0.21 | 10.53 | 0.0 | 0.79 | 2.6 | 0.0 | 0.06 | 0.0 | 0.0 | 1.87 | -16.09 | 0.0 | 7.05 | -22.11 | 0.0 | 0.54 | -24.09 | 0.0 | 2910 | 4.23 | 0.0 |
| 19Q1 (1) | 8.51 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 9.05 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 2792 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.68 | -43.27 | 0.76 | -31.53 | 2.38 | -20.13 | 0.26 | -18.75 | 1.74 | 20.7 | 5.45 | 40.79 | 0.60 | 43.23 | 3190 | 0.0 |
| 2022 (9) | 77.0 | -2.28 | 1.11 | 12.12 | 2.98 | -21.58 | 0.32 | 39.13 | 1.44 | 14.74 | 3.87 | -19.75 | 0.42 | 42.38 | 3190 | 0.0 |
| 2021 (8) | 78.8 | 100.36 | 0.99 | 37.5 | 3.8 | 63.79 | 0.23 | -4.17 | 1.26 | -31.37 | 4.82 | -18.25 | 0.29 | -52.17 | 3190 | 24.61 |
| 2020 (7) | 39.33 | 0.31 | 0.72 | -10.0 | 2.32 | -20.27 | 0.24 | 0.0 | 1.83 | -10.27 | 5.90 | -20.52 | 0.61 | -0.31 | 2560 | -8.41 |
| 2019 (6) | 39.21 | 4.78 | 0.8 | -9.09 | 2.91 | -13.65 | 0.24 | -7.69 | 2.04 | -13.24 | 7.42 | -17.59 | 0.61 | -11.91 | 2795 | 5.08 |
| 2018 (5) | 37.42 | 3.92 | 0.88 | -10.2 | 3.37 | 4.33 | 0.26 | 8.33 | 2.35 | -13.59 | 9.01 | 0.4 | 0.69 | 4.25 | 2660 | -12.41 |
| 2017 (4) | 36.01 | 0.7 | 0.98 | 1.03 | 3.23 | -18.43 | 0.24 | 0.0 | 2.72 | 0.33 | 8.97 | -19.0 | 0.67 | -0.69 | 3037 | -6.32 |
| 2016 (3) | 35.76 | -20.57 | 0.97 | -10.19 | 3.96 | -16.63 | 0.24 | -14.29 | 2.71 | 13.07 | 11.07 | 4.96 | 0.67 | 7.91 | 3242 | -23.74 |
| 2015 (2) | 45.02 | 4.97 | 1.08 | 9.09 | 4.75 | 12.83 | 0.28 | -6.67 | 2.40 | 3.93 | 10.55 | 7.49 | 0.62 | -11.08 | 4251 | -3.45 |
| 2014 (1) | 42.89 | -2.9 | 0.99 | 2.06 | 4.21 | -3.0 | 0.3 | 3.45 | 2.31 | 0 | 9.82 | 0 | 0.70 | 0 | 4403 | -16.01 |
