玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.4310.484.210000.326.670.00000.00004.98-3.45-4.040.0000000
23Q3 (19)5.82-9.49-1.020000.3-3.23-6.250000.00005.156.92-5.280.0000000
23Q2 (18)6.43-10.2-1.680000.313.330.00000.00004.8215.061.710.0000000
23Q1 (17)7.1616.055.60000.3-6.25-3.230000.00004.19-19.21-8.360.0000000
22Q4 (16)6.174.934.220000.320.0-11.110000.00005.19-4.7-14.710.0000000
22Q3 (15)5.88-10.0913.290000.323.2318.520000.00005.4414.814.610.0000000
22Q2 (14)6.54-3.5412.370000.310.06.90000.00004.743.67-4.870.0000000
22Q1 (13)6.7814.5311.880000.31-13.896.90000.00004.57-24.81-4.460.0000000
21Q4 (12)5.9214.077.830000.3633.33-21.740000.00006.0816.89-27.420.0000000
21Q3 (11)5.19-10.823.390000.27-6.9-15.620000.00005.204.41-18.390.0000000
21Q2 (10)5.82-3.960.340000.290.03.570000.00004.984.123.220.0000000
21Q1 (9)6.0610.38-11.010000.29-36.967.410000.00004.79-42.8920.70.0000000
20Q4 (8)5.499.36-29.250000.4643.7531.430000.00008.3831.4485.770.0000000
20Q3 (7)5.02-13.45-2.140000.3214.2910.340000.00006.3732.0412.760.0000000
20Q2 (6)5.8-14.83-5.540000.283.73.70000.00004.8321.769.780.0000000
20Q1 (5)6.81-12.2423.590000.27-22.8622.730000.00003.96-12.1-0.70.0000000
19Q4 (4)7.7651.270.0000.00.3520.690.0000.00.0000.04.51-20.210.00.0000.0000.0
19Q3 (3)5.13-16.450.0000.00.297.410.0000.00.0000.05.6528.550.00.0000.0000.0
19Q2 (2)6.1411.430.0000.00.2722.730.0000.00.0000.04.4010.130.00.0000.0000.0
19Q1 (1)5.510.00.000.00.00.220.00.000.00.00.000.00.03.990.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.831.85001.24-2.36000.0004.80-4.140.00000
2022 (9)25.3610.31001.275.83000.0005.01-4.060.00000
2021 (8)22.99-0.56001.2-9.09000.0005.22-8.580.00000
2020 (7)23.12-5.79001.3217.86000.0005.7125.10.00000
2019 (6)24.5428.15001.1223.08000.0004.56-3.960.00000
2018 (5)19.1515.64000.913.41000.0004.75-10.580.00000
2017 (4)16.5611.22000.88-4.35000.0005.31-13.990.00000
2016 (3)14.89-7.0000.929.52000.0006.1817.760.0001220.0
2015 (2)16.01-21.94000.842.44000.0005.2531.230.0001220.0
2014 (1)20.514.8000.823.8000.0004.0000.0001220.0

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