玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.70-27.82-3.25-15.48-114.7-93.98-14.70-31.48-93.93-14.59-30.5-91.72-18.97-53.11-65.24-8.86-37.15-56.810.615.17-18.67-13.29-30.81-92.33126.1722.9513.4104.0860.85-1.26-6.12-117.35-13.2717.9848.23168.76
23Q3 (19)18.989.8432.54-7.212.17-32.54-11.18-73.33-121.83-11.18-82.08-120.95-12.39-84.93-65.2-6.46-73.66-72.270.58-4.92-22.67-10.16-84.06-135.19102.6228.489.8464.71-43.73-39.7635.29335.29576.4712.1310.6863.26
23Q2 (18)17.2811.925.88-7.37-56.48-45.65-6.45-51.41-39.31-6.14-44.13-38.29-6.70-28.119.09-3.72-39.852.870.61-3.17-29.89-5.52-69.33-35.9679.871.0-22.09115.008.247.81-15.00-20.0-50.010.9620.9749.32
23Q1 (17)15.449.0415.74-4.7140.98-14.6-4.2643.8-4.16-4.2644.02-13.0-5.2354.4416.45-2.6652.9215.560.63-16.0-25.0-3.2652.8210.1979.08-28.92-1.78106.250.86.25-12.50-131.2509.0635.4317.05
22Q4 (16)14.16-1.12-2.81-7.98-46.69-46.69-7.58-50.4-47.47-7.61-50.4-84.71-11.48-53.07-63.77-5.65-50.67-61.890.750.0-11.76-6.91-59.95-48.6111.2619.08-3.17105.41-1.860.26-5.4127.03-5.416.69-9.96-0.3
22Q3 (15)14.32-12.25-18.54-5.44-7.51-280.42-5.04-8.86-1427.27-5.06-13.96-1276.74-7.50-1.76-1003.61-3.752.09-1014.630.75-13.79-16.67-4.32-6.4093.43-8.868.85107.410.69-73.15-7.4125.9397.787.431.2323.42
22Q2 (14)16.3222.34-13.19-5.06-23.11-451.39-4.63-13.2-382.32-4.44-17.77-463.93-7.37-17.73-355.02-3.83-21.59-373.570.873.57-23.68-4.06-11.85-308.21102.5127.33-26.84106.676.6726.67-10.000-195.07.34-5.1764.21
22Q1 (13)13.34-8.44-26.94-4.1124.45-63.1-4.0920.43-87.61-3.778.5-115.43-6.2610.7-97.48-3.159.74-89.760.84-1.18-12.5-3.6321.94-108.6280.51-29.932.95100.00-4.88-13.04-0.00100.0100.07.7415.3529.0
21Q4 (12)14.57-17.12-15.24-5.44-280.42-136.52-5.14-1457.58-163.59-4.12-1058.14-160.76-7.01-944.58-122.54-3.49-951.22-119.50.85-5.56-15.84-4.650-185.28114.9033.8715.06105.13-73.72-12.39-5.1398.4674.366.7111.4643.99
21Q3 (11)17.58-6.49-7.52-1.43-199.31-28.83-0.33-120.1257.140.43-64.75158.110.83-71.28153.90.41-70.71153.250.90-21.05-14.290.00-100.0100.085.83-38.75-8.93400.00375.0200.0-333.33-3266.67-650.06.0234.6816.22
21Q2 (10)18.802.96-11.41.44157.14188.01.64175.2367.351.22169.7156.412.89191.1784.081.40184.3489.191.1418.7522.581.95212.0756.0140.1279.1840.0984.21-26.7754.3910.53170.18-76.844.47-25.50
21Q1 (9)18.266.22-13.25-2.52-9.57-178.26-2.18-11.79-160.56-1.75-10.76-162.5-3.17-0.63-148.92-1.66-4.4-156.850.96-4.95-7.69-1.74-6.75-144.6278.20-21.69-41.11115.00-4.1729.02-15.0025.0-238.06.0028.7623.46
20Q4 (8)17.19-9.57-1.77-2.30-107.21-1377.78-1.95-153.25-448.21-1.58-113.51-527.03-3.15-104.55-421.43-1.59-106.49-445.651.01-3.81-17.89-1.63-201.85-291.7699.865.95-10.09120.00-10.0220.0-20.0055.0-132.04.66-10.0424.6
20Q3 (7)19.01-10.412.7-1.11-322.0-582.61-0.77-178.57-237.5-0.74-194.87-289.74-1.54-198.09-258.76-0.77-204.05-275.01.0512.9-5.41-0.54-143.2-158.794.25-5.77-19.44133.33144.44211.11-44.44-197.78-177.785.18022.17
20Q2 (6)21.220.8118.420.50-84.47-48.980.98-72.78-23.440.78-72.14-26.421.57-75.77-35.120.74-74.66-35.090.93-10.58-13.081.25-67.95-22.84100.02-24.68-21.8654.55-38.8-27.2745.45318.1881.820.00-100.0-100.0
20Q1 (5)21.0520.299.413.221688.8975.03.60542.8669.012.80656.7666.676.48561.2266.582.92534.7861.331.04-15.45-3.73.90358.8259.18132.7919.5635.3989.13137.681.8610.87-82.61-13.044.8629.954.52
19Q4 (4)17.50-5.460.00.18-21.740.00.560.00.00.37-5.130.00.981.030.00.464.550.01.2310.810.00.85-7.610.0111.07-5.070.037.50-12.50.062.509.380.03.74-11.790.0
19Q3 (3)18.513.290.00.23-76.530.00.56-56.250.00.39-63.210.00.97-59.920.00.44-61.40.01.113.740.00.92-43.210.0117.00-8.590.042.86-42.860.057.14128.570.04.24-2.970.0
19Q2 (2)17.92-6.860.00.98-46.740.01.28-39.910.01.06-36.90.02.42-37.790.01.14-37.020.01.07-0.930.01.62-33.880.0128.0030.510.075.00-14.290.025.00100.00.04.37-6.020.0
19Q1 (1)19.240.00.01.840.00.02.130.00.01.680.00.03.890.00.01.810.00.01.080.00.02.450.00.098.080.00.087.500.00.012.500.00.04.650.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.2611.83-8.6300.9165.55-9.020-8.920-43.280-19.8202.23-25.67-7.930126.1713.495.76-9.434.24010.25012.4769.89
2022 (9)14.54-16.96-5.4800.5556.06-5.180-5.050-32.350-15.0603.00-20.42-4.590111.26-3.17105.74-24.22-5.7400.0007.3429.23
2021 (8)17.51-11.16-1.6400.3546.83-1.170-0.810-6.270-2.9703.77-10.45-0.790114.9015.06139.53290.7-39.5300.0005.6813.6
2020 (7)19.718.00.23-69.740.24-23.280.61-44.040.43-48.813.76-57.371.88-52.644.21-10.990.90-36.1799.86-10.0935.71-49.6364.29107.980.0005.0018.2
2019 (6)18.2515.140.7626.670.31679.261.0911.220.84-11.588.82-23.243.97-16.244.73-4.831.4131.78111.07-18.9970.9115.8230.91-20.290.0904.239.02
2018 (5)15.85-3.350.60150.00.04-24.460.9850.770.9590.011.49144.474.74122.544.9717.771.0742.67137.11-7.2661.2263.2738.78-37.960.0003.88-0.51
2017 (4)16.40-0.240.24-85.090.0567.160.65-67.340.50-69.74.70-70.92.13-73.04.22-11.530.75-63.94147.8455.1337.50-53.562.50222.920.0003.901.56
2016 (3)16.441.231.61-8.00.03-22.81.99-7.441.65-7.8216.15-23.787.89-19.164.77-12.82.08-5.0295.30-21.480.65-0.1519.350.650.0003.842.13
2015 (2)16.24-17.771.75-3.850.04-39.222.153.861.79-19.3721.19-28.589.76-24.115.47-5.532.193.79121.248.5780.77-10.2619.2344.230.0003.76-25.1
2014 (1)19.7501.8200.0702.0702.22029.67012.8605.7965.92.110111.67-46.1390.00-12.913.3300.0005.02-33.77

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