- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.78 | 40.0 | 48.24 | 0.31 | 40.91 | 47.62 | 0.28 | 27.27 | 47.37 | 0.17 | -5.56 | 6.25 | 8.20 | 0.65 | -0.42 | 7.41 | -9.09 | -0.58 | 4.50 | -32.54 | -28.32 | 0 | 0 | 0 |
| 23Q3 (19) | 2.7 | -11.76 | 19.47 | 0.22 | -4.35 | 0.0 | 0.22 | 0.0 | 15.79 | 0.18 | 5.88 | 12.5 | 8.15 | 8.41 | -16.3 | 8.15 | 13.33 | -3.08 | 6.67 | 20.0 | -5.83 | 0 | 0 | 0 |
| 23Q2 (18) | 3.06 | 24.9 | 56.12 | 0.23 | 21.05 | 43.75 | 0.22 | -15.38 | 10.0 | 0.17 | 0.0 | 6.25 | 7.52 | -3.08 | -7.92 | 7.19 | -32.25 | -29.54 | 5.56 | -19.93 | -31.94 | 0 | 0 | 0 |
| 23Q1 (17) | 2.45 | -3.92 | 10.86 | 0.19 | -9.52 | 5.56 | 0.26 | 36.84 | 18.18 | 0.17 | 6.25 | 6.25 | 7.76 | -5.83 | -4.78 | 10.61 | 42.43 | 6.6 | 6.94 | 10.59 | -4.16 | 0 | 0 | 0 |
| 22Q4 (16) | 2.55 | 12.83 | 9.44 | 0.21 | -4.55 | -25.0 | 0.19 | 0.0 | 26.67 | 0.16 | 0.0 | 6.67 | 8.24 | -15.4 | -31.47 | 7.45 | -11.37 | 15.74 | 6.27 | -11.37 | -2.54 | 0 | 0 | 0 |
| 22Q3 (15) | 2.26 | 15.31 | 24.18 | 0.22 | 37.5 | -35.29 | 0.19 | -5.0 | -9.52 | 0.16 | 0.0 | -23.81 | 9.73 | 19.25 | -47.89 | 8.41 | -17.61 | -27.14 | 7.08 | -13.27 | -38.64 | 0 | 0 | 0 |
| 22Q2 (14) | 1.96 | -11.31 | 7.1 | 0.16 | -11.11 | -36.0 | 0.2 | -9.09 | -4.76 | 0.16 | 0.0 | -20.0 | 8.16 | 0.23 | -40.24 | 10.20 | 2.5 | -11.08 | 8.16 | 12.76 | -25.31 | 0 | 0 | 0 |
| 22Q1 (13) | 2.21 | -5.15 | -7.14 | 0.18 | -35.71 | -35.71 | 0.22 | 46.67 | -8.33 | 0.16 | 6.67 | -20.0 | 8.14 | -32.22 | -30.77 | 9.95 | 54.63 | -1.28 | 7.24 | 12.46 | -13.85 | 0 | 0 | 0 |
| 21Q4 (12) | 2.33 | 28.02 | -22.07 | 0.28 | -17.65 | -20.0 | 0.15 | -28.57 | -25.0 | 0.15 | -28.57 | -16.67 | 12.02 | -35.67 | 2.66 | 6.44 | -44.21 | -3.76 | 6.44 | -44.21 | 6.94 | 0 | 0 | 0 |
| 21Q3 (11) | 1.82 | -0.55 | -34.77 | 0.34 | 36.0 | 3.03 | 0.21 | 0.0 | -12.5 | 0.21 | 5.0 | -4.55 | 18.68 | 36.75 | 57.94 | 11.54 | 0.55 | 34.13 | 11.54 | 5.58 | 46.33 | 0 | 0 | 0 |
| 21Q2 (10) | 1.83 | -23.11 | -32.72 | 0.25 | -10.71 | -32.43 | 0.21 | -12.5 | -4.55 | 0.2 | 0.0 | -13.04 | 13.66 | 16.12 | 0.43 | 11.48 | 13.8 | 41.88 | 10.93 | 30.05 | 29.25 | 0 | 0 | 0 |
| 21Q1 (9) | 2.38 | -20.4 | -24.44 | 0.28 | -20.0 | -17.65 | 0.24 | 20.0 | -11.11 | 0.2 | 11.11 | -13.04 | 11.76 | 0.5 | 9.0 | 10.08 | 50.76 | 17.65 | 8.40 | 39.59 | 15.09 | 0 | 0 | 0 |
| 20Q4 (8) | 2.99 | 7.17 | -25.44 | 0.35 | 6.06 | -7.89 | 0.2 | -16.67 | -16.67 | 0.18 | -18.18 | -25.0 | 11.71 | -1.03 | 23.53 | 6.69 | -22.24 | 11.76 | 6.02 | -23.65 | 0.59 | 0 | 0 | 0 |
| 20Q3 (7) | 2.79 | 2.57 | -28.28 | 0.33 | -10.81 | -13.16 | 0.24 | 9.09 | 0.0 | 0.22 | -4.35 | -18.52 | 11.83 | -13.05 | 21.08 | 8.60 | 6.35 | 39.43 | 7.89 | -6.75 | 13.61 | 0 | 0 | 0 |
| 20Q2 (6) | 2.72 | -13.65 | -29.17 | 0.37 | 8.82 | -19.57 | 0.22 | -18.52 | -4.35 | 0.23 | 0.0 | -14.81 | 13.60 | 26.03 | 13.55 | 8.09 | -5.64 | 35.04 | 8.46 | 15.81 | 20.26 | 0 | 0 | 0 |
| 20Q1 (5) | 3.15 | -21.45 | -3.37 | 0.34 | -10.53 | -10.53 | 0.27 | 12.5 | 3.85 | 0.23 | -4.17 | -14.81 | 10.79 | 13.9 | -7.4 | 8.57 | 43.21 | 7.47 | 7.30 | 22.0 | -11.84 | 0 | 0 | 0 |
| 19Q4 (4) | 4.01 | 3.08 | 0.0 | 0.38 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.24 | -11.11 | 0.0 | 9.48 | -2.99 | 0.0 | 5.99 | -2.99 | 0.0 | 5.99 | -13.77 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.89 | 1.3 | 0.0 | 0.38 | -17.39 | 0.0 | 0.24 | 4.35 | 0.0 | 0.27 | 0.0 | 0.0 | 9.77 | -18.45 | 0.0 | 6.17 | 3.01 | 0.0 | 6.94 | -1.29 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.84 | 17.79 | 0.0 | 0.46 | 21.05 | 0.0 | 0.23 | -11.54 | 0.0 | 0.27 | 0.0 | 0.0 | 11.98 | 2.77 | 0.0 | 5.99 | -24.9 | 0.0 | 7.03 | -15.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.26 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 11.66 | 0.0 | 0.0 | 7.98 | 0.0 | 0.0 | 8.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.99 | 33.67 | 0.94 | 22.08 | 0.97 | 21.25 | 0.7 | 9.38 | 7.84 | -8.67 | 8.09 | -9.29 | 5.84 | -18.17 | 0 | 0 |
| 2022 (9) | 8.97 | 7.17 | 0.77 | -33.04 | 0.8 | -1.23 | 0.64 | -16.88 | 8.58 | -37.52 | 8.92 | -7.84 | 7.13 | -22.44 | 0 | 0 |
| 2021 (8) | 8.37 | -28.15 | 1.15 | -17.27 | 0.81 | -11.96 | 0.77 | -10.47 | 13.74 | 15.16 | 9.68 | 22.55 | 9.20 | 24.62 | 0 | 0 |
| 2020 (7) | 11.65 | -22.33 | 1.39 | -12.58 | 0.92 | -5.15 | 0.86 | -17.31 | 11.93 | 12.56 | 7.90 | 22.12 | 7.38 | 6.47 | 0 | 0 |
| 2019 (6) | 15.0 | -11.56 | 1.59 | -22.06 | 0.97 | -2.02 | 1.04 | 9.47 | 10.60 | -11.87 | 6.47 | 10.78 | 6.93 | 23.78 | 0 | 0 |
| 2018 (5) | 16.96 | 9.21 | 2.04 | 5.7 | 0.99 | 15.12 | 0.95 | 30.14 | 12.03 | -3.21 | 5.84 | 5.41 | 5.60 | 19.16 | 0 | 0 |
| 2017 (4) | 15.53 | -4.96 | 1.93 | -20.9 | 0.86 | 6.17 | 0.73 | 17.74 | 12.43 | -16.78 | 5.54 | 11.71 | 4.70 | 23.88 | 0 | 0 |
| 2016 (3) | 16.34 | 55.32 | 2.44 | 61.59 | 0.81 | 9.46 | 0.62 | 87.88 | 14.93 | 4.03 | 4.96 | -29.53 | 3.79 | 20.96 | 90 | 0.0 |
| 2015 (2) | 10.52 | 9.58 | 1.51 | -6.79 | 0.74 | 13.85 | 0.33 | 0 | 14.35 | -14.94 | 7.03 | 3.89 | 3.14 | 0 | 90 | 0.0 |
| 2014 (1) | 9.6 | 2.24 | 1.62 | 1.89 | 0.65 | 3.17 | 0 | 0 | 16.88 | 0 | 6.77 | 0 | 0.00 | 0 | 90 | 0.0 |
