玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)85.2854.5248.9331.0516.8216.0327.84132.19-37.58-12.40-179.49-132.08-0.44-152.38-126.99-0.16-119.51-111.510.03-25.00.044.32118.33-18.030.1910.06-4.52108.00-50.6376.4-12.0089.89-129.432.4952.9731.81
23Q3 (19)55.19-12.33-13.5426.5836.38-37.8211.9995.92-52.9615.60445.13-16.80.84625.0-34.880.821266.67-22.640.0433.33-20.020.3015.47-33.9427.43-28.59-17.28218.75-27.0830.68-118.7540.62-76.2121.24-29.9713.95
23Q2 (18)62.95-13.29-18.0319.49-34.58-62.56.12-79.39-81.2-4.52-119.81-122.61-0.16-122.22-118.820.06-91.55-91.430.0350.00.017.58-58.31-54.0538.4126.85-8.42300.00200.085.0-200.000-236.3630.33-8.044.48
23Q1 (17)72.6026.79-9.8729.7911.32-59.0729.69-33.43-55.1522.82-40.96-59.480.72-55.83-77.140.71-48.92-71.260.02-33.33-50.042.17-21.98-39.5330.28-4.24-1.11100.0063.33-9.010.00-100.0100.032.9833.7953.68
22Q4 (16)57.26-10.29-30.226.76-37.4-37.1744.6074.97-3.6138.65106.1310.111.6326.36-31.81.3931.13-25.670.03-40.0-40.054.0575.899.3531.62-4.643.261.22-63.42-33.8840.82160.57451.0224.6532.2443.4
22Q3 (15)63.83-16.89-10.0742.75-17.76-12.2925.49-21.71-49.5518.75-6.2-53.791.2951.76-55.821.0651.43-51.60.0566.670.030.73-19.68-42.9833.16-20.93-2.07167.393.2273.1-67.39-13.34-2144.218.64-35.790.11
22Q2 (14)76.80-4.660.0351.98-28.59-19.1532.56-50.82-60.6719.99-64.51-73.460.85-73.02-73.020.70-71.66-69.570.03-25.00.038.26-45.14-56.841.9436.97-0.19162.1647.55107.47-59.46-500.54-372.2629.0335.27-2.49
22Q1 (13)80.55-1.811.072.7970.9170.7966.2043.0759.7156.3260.4646.783.1531.889.762.4732.0996.030.04-20.033.3369.7441.0947.5430.62-0.07-24.43109.9018.697.56-9.90-233.66-355.4521.4624.84-15.04
21Q4 (12)82.0315.5721.1742.59-12.629804.6546.27-8.4388.735.10-13.546.192.39-18.15115.321.87-14.61122.620.050.066.6749.43-8.2867.1630.64-9.51-24.8792.59-4.2507.41124.69-92.5917.19-7.68-26.91
21Q3 (11)70.98-7.5510.7348.74-24.19102.3250.53-38.9721.040.58-46.1234.152.92-7.3108.572.19-4.78121.210.0566.6766.6753.89-39.1614.033.86-19.42-34.8696.7023.7264.753.30-84.9-92.0218.62-37.45-25.4
21Q2 (10)76.785.811.2964.2950.84277.382.7999.73372.2875.3196.27406.463.1589.761269.572.3082.54820.00.030.0200.088.5787.37130.2942.023.7-29.9278.16-23.5139.0821.841104.6-92.7229.7717.850
21Q1 (9)72.577.19-13.242.629811.63-27.3941.4569.05-28.9138.3759.81-15.761.6649.55-28.761.2650.0-30.390.030.0-25.047.2759.86-24.4840.52-0.6410.02102.1700.93-2.17-102.17-76.0925.267.417.38
20Q4 (8)67.705.62-23.440.43-98.22-99.3824.52-41.28-71.9524.01-20.63-73.431.11-20.71-86.820.84-15.15-86.140.030.0-57.1429.57-37.44-67.240.78-21.558.720.00-100.0-100.0100.00142.11395.3523.52-5.7765.98
20Q3 (7)64.10-7.09-20.2624.09166.44-64.941.76138.22-41.2730.25103.43-45.21.40508.7-81.750.99296.0-81.460.03200.0-66.6747.2722.91-35.3551.98-13.319.1158.70129.35-39.3341.30-86.231028.9924.960138.4
20Q2 (6)68.99-17.49-23.37-36.26-161.77-152.4417.53-69.94-77.0614.87-67.35-77.490.23-90.13-96.110.25-86.19-94.270.01-75.0-83.3338.46-38.55-51.1359.9662.828.06-200.00-297.56-321.38300.0024400.03005.880.00-100.0-100.0
20Q1 (5)83.61-5.45-0.3858.70-15.97-17.2758.31-33.28-21.1745.55-49.6-15.052.33-72.33-59.761.81-70.13-59.230.04-42.86-50.062.59-30.58-17.6436.83-1.8114.31101.2326.845.91-1.23-106.12-131.4821.5251.8761.56
19Q4 (4)88.4310.00.069.861.780.087.4022.910.090.3763.710.08.429.780.06.0613.480.00.07-22.220.090.1623.30.037.51-21.260.079.81-17.510.020.19451.80.014.1735.340.0
19Q3 (3)80.39-10.710.068.64-0.720.071.11-6.940.055.20-16.430.07.6729.560.05.3422.480.00.0950.00.073.12-7.090.047.641.750.096.757.090.03.66-62.120.010.47-40.030.0
19Q2 (2)90.037.270.069.14-2.550.076.413.30.066.0523.180.05.922.250.04.36-1.80.00.06-25.00.078.703.550.046.8245.310.090.34-5.490.09.66146.310.017.4631.080.0
19Q1 (1)83.930.00.070.950.00.073.970.00.053.620.00.05.790.00.04.440.00.00.080.00.076.000.00.032.220.00.095.590.00.03.920.00.013.320.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)67.34-3.4726.62-46.414.0460.4617.89-57.276.25-81.190.98-86.121.47-74.70.12-25.029.29-38.5430.19-4.52147.8924.85-49.3000.00028.3024.4
2022 (9)69.76-7.9149.672.352.5219.8141.87-21.6233.23-25.947.06-28.975.81-23.650.160.047.66-17.2931.623.2118.4530.43-18.4500.00022.755.72
2021 (8)75.754.7348.53106.62.10-5.953.4232.7944.8739.09.94100.817.6193.150.1645.4557.6222.8630.64-24.8790.8254.879.18-77.80.00021.52-20.85
2020 (7)72.33-15.023.49-66.252.232345.4140.23-47.4632.28-50.274.95-82.113.94-81.050.11-64.5246.90-40.4940.788.7258.64-35.4341.36356.570.00027.19101.71
2019 (6)85.09-0.0869.602.010.09076.576.5264.9120.7427.6717.4420.7916.990.31-3.1378.817.6937.516.1790.82-4.289.0676.890.00013.48-3.3
2018 (5)85.163.6868.235.150.00071.882.1553.762.1923.561.3817.772.30.320.073.182.1535.331.9694.883.05.12-33.540.00013.94-9.07
2017 (4)82.141.5364.895.770.00070.3711.0652.6114.2523.248.4517.371.110.32-13.5171.6410.8834.65-9.792.12-4.797.71137.340.00015.33-14.69
2016 (3)80.901.261.3516.440.14-15.563.369.8146.0513.1421.437.7417.1810.270.37-2.6364.6110.5638.37151.4496.756.013.25-62.820.00017.97-27.89
2015 (2)79.94-2.2552.69-3.110.16-74.1957.70-3.440.70-5.9619.89-10.1615.580.060.388.5758.44-5.515.26-69.4291.270.048.73-4.280.00024.92-2.01
2014 (1)81.78054.3800.63-42.5259.73043.28022.14015.5700.35-18.661.8412.649.9120.9991.23-2.699.1256.390.00025.43-3.89

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