- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.88 | -33.83 | -20.72 | 0.02 | 0.0 | 0.0 | 0.34 | 36.0 | 54.55 | 0.12 | 9.09 | 0.0 | 2.27 | 51.14 | 26.14 | 38.64 | 105.55 | 94.94 | 13.64 | 64.88 | 26.14 | 221 | 0.0 | 0.0 |
| 23Q3 (19) | 1.33 | 46.15 | -25.7 | 0.02 | -33.33 | -50.0 | 0.25 | 4.17 | 19.05 | 0.11 | -8.33 | -15.38 | 1.50 | -54.39 | -32.71 | 18.80 | -28.73 | 60.22 | 8.27 | -37.28 | 13.88 | 221 | 0.0 | -2.64 |
| 23Q2 (18) | 0.91 | 9.64 | -20.87 | 0.03 | 50.0 | 0.0 | 0.24 | 9.09 | 9.09 | 0.12 | 9.09 | -7.69 | 3.30 | 36.81 | 26.37 | 26.37 | -0.5 | 37.86 | 13.19 | -0.5 | 16.65 | 221 | 0.0 | -2.64 |
| 23Q1 (17) | 0.83 | -25.23 | -45.39 | 0.02 | 0.0 | 100.0 | 0.22 | 0.0 | -8.33 | 0.11 | -8.33 | -8.33 | 2.41 | 33.73 | 266.27 | 26.51 | 33.73 | 67.87 | 13.25 | 22.59 | 67.87 | 221 | 0.0 | -2.64 |
| 22Q4 (16) | 1.11 | -37.99 | -36.93 | 0.02 | -50.0 | -71.43 | 0.22 | 4.76 | 10.0 | 0.12 | -7.69 | 0.0 | 1.80 | -19.37 | -54.7 | 19.82 | 68.94 | 74.41 | 10.81 | 48.86 | 58.56 | 221 | -2.64 | -2.64 |
| 22Q3 (15) | 1.79 | 55.65 | -0.56 | 0.04 | 33.33 | 33.33 | 0.21 | -4.55 | -19.23 | 0.13 | 0.0 | 18.18 | 2.23 | -14.34 | 34.08 | 11.73 | -38.67 | -18.78 | 7.26 | -35.75 | 18.84 | 227 | 0.0 | -5.02 |
| 22Q2 (14) | 1.15 | -24.34 | 9.52 | 0.03 | 200.0 | 50.0 | 0.22 | -8.33 | -12.0 | 0.13 | 8.33 | 18.18 | 2.61 | 296.52 | 36.96 | 19.13 | 21.16 | -19.65 | 11.30 | 43.19 | 7.91 | 227 | 0.0 | -5.02 |
| 22Q1 (13) | 1.52 | -13.64 | 38.18 | 0.01 | -85.71 | 0.0 | 0.24 | 20.0 | 4.35 | 0.12 | 0.0 | 20.0 | 0.66 | -83.46 | -27.63 | 15.79 | 38.95 | -24.49 | 7.89 | 15.79 | -13.16 | 227 | 0.0 | -5.02 |
| 21Q4 (12) | 1.76 | -2.22 | 53.04 | 0.07 | 133.33 | 133.33 | 0.2 | -23.08 | -20.0 | 0.12 | 9.09 | 20.0 | 3.98 | 138.64 | 52.46 | 11.36 | -21.33 | -47.73 | 6.82 | 11.57 | -21.59 | 227 | -5.02 | -5.02 |
| 21Q3 (11) | 1.8 | 71.43 | 63.64 | 0.03 | 50.0 | 50.0 | 0.26 | 4.0 | 13.04 | 0.11 | 0.0 | 22.22 | 1.67 | -12.5 | -8.33 | 14.44 | -39.33 | -30.92 | 6.11 | -41.67 | -25.31 | 239 | 0.0 | 0.42 |
| 21Q2 (10) | 1.05 | -4.55 | 169.23 | 0.02 | 100.0 | 0.0 | 0.25 | 8.7 | 13.64 | 0.11 | 10.0 | 22.22 | 1.90 | 109.52 | -62.86 | 23.81 | 13.87 | -57.79 | 10.48 | 15.24 | -54.6 | 239 | 0.0 | 0.42 |
| 21Q1 (9) | 1.1 | -4.35 | -20.86 | 0.01 | -66.67 | -50.0 | 0.23 | -8.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.91 | -65.15 | -36.82 | 20.91 | -3.82 | 26.36 | 9.09 | 4.55 | 26.36 | 239 | 0.0 | -0.83 |
| 20Q4 (8) | 1.15 | 4.55 | -52.87 | 0.03 | 50.0 | 50.0 | 0.25 | 8.7 | -13.79 | 0.1 | 11.11 | -33.33 | 2.61 | 43.48 | 218.26 | 21.74 | 3.97 | 82.91 | 8.70 | 6.28 | 41.45 | 239 | 0.42 | -0.83 |
| 20Q3 (7) | 1.1 | 182.05 | -68.21 | 0.02 | 0.0 | -33.33 | 0.23 | 4.55 | -8.0 | 0.09 | 0.0 | -25.0 | 1.82 | -64.55 | 109.7 | 20.91 | -62.93 | 189.38 | 8.18 | -64.55 | 135.91 | 238 | 0.0 | -1.24 |
| 20Q2 (6) | 0.39 | -71.94 | -83.04 | 0.02 | 0.0 | 0.0 | 0.22 | -4.35 | -31.25 | 0.09 | -10.0 | -40.0 | 5.13 | 256.41 | 489.74 | 56.41 | 240.91 | 305.45 | 23.08 | 220.77 | 253.85 | 238 | -1.24 | -1.24 |
| 20Q1 (5) | 1.39 | -43.03 | -49.45 | 0.02 | 0.0 | 0.0 | 0.23 | -20.69 | 0.0 | 0.1 | -33.33 | -9.09 | 1.44 | 75.54 | 97.84 | 16.55 | 39.22 | 97.84 | 7.19 | 17.03 | 79.86 | 241 | 0.0 | 0.0 |
| 19Q4 (4) | 2.44 | -29.48 | 0.0 | 0.02 | -33.33 | 0.0 | 0.29 | 16.0 | 0.0 | 0.15 | 25.0 | 0.0 | 0.82 | -5.46 | 0.0 | 11.89 | 64.49 | 0.0 | 6.15 | 77.25 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q3 (3) | 3.46 | 50.43 | 0.0 | 0.03 | 50.0 | 0.0 | 0.25 | -21.88 | 0.0 | 0.12 | -20.0 | 0.0 | 0.87 | -0.29 | 0.0 | 7.23 | -48.07 | 0.0 | 3.47 | -46.82 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q2 (2) | 2.3 | -16.36 | 0.0 | 0.02 | 0.0 | 0.0 | 0.32 | 39.13 | 0.0 | 0.15 | 36.36 | 0.0 | 0.87 | 19.57 | 0.0 | 13.91 | 66.35 | 0.0 | 6.52 | 63.04 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q1 (1) | 2.75 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 8.36 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 241 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.96 | -28.78 | 0.09 | -10.0 | 1.06 | 19.1 | 0.46 | -8.0 | 2.27 | 26.36 | 26.77 | 67.22 | 11.62 | 29.17 | 221 | 0.0 |
| 2022 (9) | 5.56 | -2.63 | 0.1 | -23.08 | 0.89 | -5.32 | 0.5 | 13.64 | 1.80 | -21.0 | 16.01 | -2.76 | 8.99 | 16.7 | 221 | -2.64 |
| 2021 (8) | 5.71 | 41.69 | 0.13 | 44.44 | 0.94 | 2.17 | 0.44 | 15.79 | 2.28 | 1.95 | 16.46 | -27.89 | 7.71 | -18.28 | 227 | -5.02 |
| 2020 (7) | 4.03 | -63.2 | 0.09 | 12.5 | 0.92 | -15.6 | 0.38 | -28.3 | 2.23 | 205.68 | 22.83 | 129.34 | 9.43 | 94.81 | 239 | 0.42 |
| 2019 (6) | 10.95 | 12.08 | 0.08 | -20.0 | 1.09 | -2.68 | 0.53 | 20.45 | 0.73 | -28.62 | 9.95 | -13.17 | 4.84 | 7.47 | 238 | -1.24 |
| 2018 (5) | 9.77 | 20.47 | 0.1 | 11.11 | 1.12 | -4.27 | 0.44 | 214.29 | 1.02 | -7.77 | 11.46 | -20.54 | 4.50 | 160.89 | 241 | 0.0 |
| 2017 (4) | 8.11 | 11.25 | 0.09 | 12.5 | 1.17 | -0.85 | 0.14 | -12.5 | 1.11 | 1.13 | 14.43 | -10.87 | 1.73 | -21.35 | 241 | 1.69 |
| 2016 (3) | 7.29 | 18.34 | 0.08 | 0.0 | 1.18 | -17.48 | 0.16 | -5.88 | 1.10 | -15.5 | 16.19 | -30.27 | 2.19 | -20.47 | 237 | -6.69 |
| 2015 (2) | 6.16 | 29.14 | 0.08 | 33.33 | 1.43 | 28.83 | 0.17 | 30.77 | 1.30 | 3.25 | 23.21 | -0.24 | 2.76 | 1.26 | 254 | -4.15 |
| 2014 (1) | 4.77 | 4.38 | 0.06 | -14.29 | 1.11 | -6.72 | 0.13 | -7.14 | 1.26 | 0 | 23.27 | 0 | 2.73 | 0 | 265 | 3.11 |
