玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.19-26.06-8.823.72-66.021.173.98-77.1714.74.33-68.1941.51.644.4653.271.548.4554.00.35250.012.97.22-62.692.8510.5555.83-42.4888.8939.683.75.56-84.72-61.1119.15-17.99-7.08
23Q3 (19)57.06-2.24-6.4410.94-32.01-14.5317.43-4.34-14.1813.61-5.68-16.251.57-7.1-8.721.42-7.79-10.130.10-9.090.019.35-5.47-16.636.77-50.8413.463.64-26.824.5536.36178.794.5523.351.26-2.63
23Q2 (18)58.370.22-2.3416.0942.641.4518.2254.93-1.8314.4358.75-2.831.6981.7211.921.5487.810.790.1122.2222.2220.4740.88-2.113.77106.7616.286.96-6.352.313.0482.61-13.0423.06-9.99-6.22
23Q1 (17)58.2425.87-1.7511.28267.43-38.3311.76238.9-41.649.09197.06-43.650.93-13.08-47.750.82-18.0-50.90.09-70.97-10.014.53106.98-35.426.66-63.697.0792.868.331.37.14-50.0-14.2925.6224.3121.71
22Q4 (16)46.27-24.14-21.03.07-76.02-83.453.47-82.91-76.773.06-81.17-77.281.07-37.79-19.551.00-36.71-16.670.31210.0244.447.02-69.75-57.8918.34207.2131.5785.7140.82-31.4314.29-58.93157.1420.61-14.053.67
22Q3 (15)60.992.041.912.80-19.29124.1720.319.4362.4816.259.4362.51.7213.9189.011.5813.67100.00.1011.1125.023.2111.053.25.97-49.62-59.8860.87-28.3921.7434.78131.88-40.3723.98-2.48-5.66
22Q2 (14)59.770.83-0.7115.86-13.29-7.2518.56-7.89-7.0114.85-7.9419.851.51-15.1729.061.39-16.7732.380.09-10.012.520.91-7.07-4.5211.8590.51-18.6185.00-7.27-0.8315.0080.05.024.5916.82-10.03
22Q1 (13)59.281.21-2.3718.29-1.455.020.1534.8769.4716.1319.7569.431.7833.83106.981.6739.17111.390.1011.1125.022.5034.9752.966.22-21.46-28.3491.67-26.67-8.338.33133.33021.055.89-19.69
21Q4 (12)58.57-2.14-5.6418.55224.875.3414.9419.522.9613.4734.717.851.3346.153.911.2051.92.560.0912.5-10.016.6710.03-0.777.92-46.77-13.44125.00150.02.27-25.00-142.86-12.519.88-21.7912.51
21Q3 (11)59.85-0.58-5.065.71-66.61-49.0212.50-37.37-35.3310.00-19.29-35.360.91-22.22-35.00.79-24.76-36.80.080.00.015.15-30.82-31.1414.882.265.3350.00-41.67-13.6458.33308.3338.5425.42-6.9910.0
21Q2 (10)60.20-0.86-6.5817.1044.9259.9619.9667.8787.4212.3930.1538.591.1736.0556.01.0532.9156.720.080.014.2921.9048.8866.0314.5667.74-3.3885.71-14.29-14.2914.290027.334.27-28.98
21Q1 (9)60.72-2.17-6.8111.80-32.99-50.3611.89-18.06-47.819.52-16.71-46.930.86-32.81-60.370.79-32.48-59.690.08-20.0-27.2714.71-12.44-39.328.68-5.14-9.96100.00-18.18-3.230.00100.0100.026.2148.335.3
20Q4 (8)62.07-1.545.5117.6157.23428.8314.51-24.94409.1211.43-26.12154.01.28-8.57166.671.17-6.4172.090.1025.00.016.80-23.64233.339.151.67-25.85122.22111.11-8.33-22.22-152.7833.3317.67-23.54-36.14
20Q3 (7)63.04-2.170.711.204.7718.5219.3381.5-56.0815.4773.04-56.081.4086.67-66.511.2586.57-66.220.0814.29-27.2722.0066.79-51.979.00-40.28-16.4357.89-42.11179.8242.110-45.7323.11-39.94-16.06
20Q2 (6)64.44-1.19.1510.69-55.0336.0110.65-53.2520.348.94-50.1726.450.75-65.440.00.67-65.820.00.07-36.36-22.2213.19-45.5921.7915.0756.33-0.99100.00-3.2322.22-0.00100.0-100.038.4854.631.24
20Q1 (5)65.1610.76-2.423.77613.817.1722.78699.3-1.017.94298.67-2.552.17352.08-1.361.96355.81-2.970.1110.00.024.24380.95-2.349.64-21.889.92103.33-22.56.78-3.3390.0-203.3324.89-10.057.19
19Q4 (4)58.83-6.020.03.33-64.760.02.85-93.520.04.50-87.220.00.48-88.520.00.43-88.380.00.10-9.090.05.04-89.00.012.3414.580.0133.33544.440.0-33.33-142.960.027.670.510.0
19Q3 (3)62.606.030.09.4520.230.044.01397.290.035.22398.160.04.18457.330.03.70452.240.00.1122.220.045.80322.90.010.77-29.240.020.69-74.710.077.59753.450.027.53-6.110.0
19Q2 (2)59.04-11.560.07.86-64.560.08.85-61.540.07.07-61.60.00.75-65.910.00.67-66.830.00.09-18.180.010.83-56.370.015.2273.550.081.82-15.450.09.09181.820.029.3226.270.0
19Q1 (1)66.760.00.022.180.00.023.010.00.018.410.00.02.200.00.02.020.00.00.110.00.024.820.00.08.770.00.096.770.00.03.230.00.023.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)49.31-6.277.85-11.91.3643.589.38-14.428.01-10.35.24-9.034.62-9.770.570.012.21-12.1610.55-42.4884.213.3515.79-14.743.86-13.5221.34-2.02
2022 (9)52.61-12.058.91-33.750.94-44.2610.96-26.398.93-21.65.7635.215.1230.280.5767.6513.90-19.1418.34131.5781.48-9.7918.5291.364.461203.4121.78-11.68
2021 (8)59.82-6.0613.45-18.931.698.4714.89-13.6311.39-17.164.26-22.123.93-20.450.34-5.5617.19-11.487.92-13.4490.32-6.029.68148.390.34-29.9124.66-2.26
2020 (7)63.682.7116.5949.861.5613.3917.24-15.3213.75-18.25.47-28.034.94-28.20.36-12.219.42-12.689.15-25.8596.1076.763.90-91.460.49-22.8625.23-5.93
2019 (6)62.00-4.3911.07-7.91.38137.0120.3659.3116.8149.967.6049.026.8848.920.410.022.2459.4312.3439.1254.37-42.1245.63652.910.63-29.826.8227.41
2018 (5)64.85-0.6112.02-17.560.58-5.8112.78-16.211.21-16.095.102.04.621.320.4120.5913.95-15.258.87-24.793.94-2.096.0649.490.90021.05-5.09
2017 (4)65.250.0814.58132.910.621.2315.25-52.6413.36-53.45.00-50.24.56-51.130.343.0316.46-50.9211.7846.1595.95392.114.05-94.960.00022.18-5.01
2016 (3)65.20-0.56.26-12.570.614.4732.2070.1928.6777.6310.0443.439.3344.430.33-17.533.5464.178.0611.1719.50-48.8980.5030.150.00023.3510.72
2015 (2)65.53-2.167.16-48.00.5864.0118.9219.0716.1421.817.00-3.986.46-1.670.40-20.020.4317.147.25-26.9938.14-55.9161.86358.760.00021.0920.38
2014 (1)66.98013.7700.36-46.8915.89013.2507.2906.5700.50-3.8517.44-25.099.93-16.2786.52-14.1413.4800.00017.521.39

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