- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.43 | 257.26 | 11.03 | 1.06 | 171.79 | 9.28 | 0.59 | 321.43 | 3.51 | 0.08 | 60.0 | -46.67 | 23.93 | -23.92 | -1.58 | 13.32 | 17.96 | -6.77 | 1.81 | -55.21 | -51.96 | 80 | 0.0 | 0.0 |
| 23Q3 (19) | 1.24 | -2.36 | 10.71 | 0.39 | 8.33 | 5.41 | 0.14 | 7.69 | 7.69 | 0.05 | 0.0 | 25.0 | 31.45 | 10.95 | -4.8 | 11.29 | 10.3 | -2.73 | 4.03 | 2.42 | 12.9 | 80 | 0.0 | 0.0 |
| 23Q2 (18) | 1.27 | 8.55 | 15.45 | 0.36 | 0.0 | 12.5 | 0.13 | 8.33 | 8.33 | 0.05 | -28.57 | 0.0 | 28.35 | -7.87 | -2.56 | 10.24 | -0.2 | -6.17 | 3.94 | -34.2 | -13.39 | 80 | 0.0 | 0.0 |
| 23Q1 (17) | 1.17 | -70.68 | -2.5 | 0.36 | -62.89 | 20.0 | 0.12 | -78.95 | 0.0 | 0.07 | -53.33 | 0.0 | 30.77 | 26.57 | 23.08 | 10.26 | -28.21 | 2.56 | 5.98 | 59.15 | 2.56 | 80 | 0.0 | 0.0 |
| 22Q4 (16) | 3.99 | 256.25 | 269.44 | 0.97 | 162.16 | 223.33 | 0.57 | 338.46 | 280.0 | 0.15 | 275.0 | 850.0 | 24.31 | -26.41 | -12.48 | 14.29 | 23.08 | 2.86 | 3.76 | 5.26 | 303.01 | 80 | 0.0 | 0.0 |
| 22Q3 (15) | 1.12 | 1.82 | 13.13 | 0.37 | 15.62 | 15.62 | 0.13 | 8.33 | 8.33 | 0.04 | -20.0 | -60.0 | 33.04 | 13.56 | 2.2 | 11.61 | 6.4 | -4.24 | 3.57 | -21.43 | -64.64 | 80 | 0.0 | 5.26 |
| 22Q2 (14) | 1.1 | -8.33 | 4.76 | 0.32 | 6.67 | 10.34 | 0.12 | 0.0 | 9.09 | 0.05 | -28.57 | 0.0 | 29.09 | 16.36 | 5.33 | 10.91 | 9.09 | 4.13 | 4.55 | -22.08 | -4.55 | 80 | 0.0 | 5.26 |
| 22Q1 (13) | 1.2 | 11.11 | 17.65 | 0.3 | 0.0 | 0.0 | 0.12 | -20.0 | 20.0 | 0.07 | 450.0 | -30.0 | 25.00 | -10.0 | -15.0 | 10.00 | -28.0 | 2.0 | 5.83 | 415.0 | -40.5 | 80 | 0.0 | 5.26 |
| 21Q4 (12) | 1.08 | 9.09 | -13.6 | 0.3 | -6.25 | -9.09 | 0.15 | 25.0 | 0.0 | -0.02 | -120.0 | -128.57 | 27.78 | -14.06 | 5.22 | 13.89 | 14.58 | 15.74 | -1.85 | -118.33 | -133.07 | 80 | 5.26 | 5.26 |
| 21Q3 (11) | 0.99 | -5.71 | -1.0 | 0.32 | 10.34 | -3.03 | 0.12 | 9.09 | -14.29 | 0.1 | 100.0 | 100.0 | 32.32 | 17.03 | -2.05 | 12.12 | 15.7 | -13.42 | 10.10 | 112.12 | 102.02 | 76 | 0.0 | -8.43 |
| 21Q2 (10) | 1.05 | 2.94 | 15.38 | 0.29 | -3.33 | 0.0 | 0.11 | 10.0 | -15.38 | 0.05 | -50.0 | -16.67 | 27.62 | -6.1 | -13.33 | 10.48 | 6.86 | -26.67 | 4.76 | -51.43 | -27.78 | 76 | 0.0 | -8.43 |
| 21Q1 (9) | 1.02 | -18.4 | -22.73 | 0.3 | -9.09 | 0.0 | 0.1 | -33.33 | -33.33 | 0.1 | 42.86 | 0.0 | 29.41 | 11.41 | 29.41 | 9.80 | -18.3 | -13.73 | 9.80 | 75.07 | 29.41 | 76 | 0.0 | -8.43 |
| 20Q4 (8) | 1.25 | 25.0 | 5.04 | 0.33 | 0.0 | -13.16 | 0.15 | 7.14 | -11.76 | 0.07 | 40.0 | -36.36 | 26.40 | -20.0 | -17.33 | 12.00 | -14.29 | -16.0 | 5.60 | 12.0 | -39.42 | 76 | -8.43 | -8.43 |
| 20Q3 (7) | 1.0 | 9.89 | -23.66 | 0.33 | 13.79 | -15.38 | 0.14 | 7.69 | -12.5 | 0.05 | -16.67 | -66.67 | 33.00 | 3.55 | 10.85 | 14.00 | -2.0 | 14.63 | 5.00 | -24.17 | -56.33 | 83 | 0.0 | 9.21 |
| 20Q2 (6) | 0.91 | -31.06 | -24.17 | 0.29 | -3.33 | -19.44 | 0.13 | -13.33 | -7.14 | 0.06 | -40.0 | -45.45 | 31.87 | 40.22 | 6.23 | 14.29 | 25.71 | 22.45 | 6.59 | -12.97 | -28.07 | 83 | 0.0 | 9.21 |
| 20Q1 (5) | 1.32 | 10.92 | -3.65 | 0.3 | -21.05 | 3.45 | 0.15 | -11.76 | -6.25 | 0.1 | -9.09 | -33.33 | 22.73 | -28.83 | 7.37 | 11.36 | -20.45 | -2.7 | 7.58 | -18.04 | -30.81 | 83 | 0.0 | 9.21 |
| 19Q4 (4) | 1.19 | -9.16 | 0.0 | 0.38 | -2.56 | 0.0 | 0.17 | 6.25 | 0.0 | 0.11 | -26.67 | 0.0 | 31.93 | 7.26 | 0.0 | 14.29 | 16.96 | 0.0 | 9.24 | -19.27 | 0.0 | 83 | 9.21 | 0.0 |
| 19Q3 (3) | 1.31 | 9.17 | 0.0 | 0.39 | 8.33 | 0.0 | 0.16 | 14.29 | 0.0 | 0.15 | 36.36 | 0.0 | 29.77 | -0.76 | 0.0 | 12.21 | 4.69 | 0.0 | 11.45 | 24.91 | 0.0 | 76 | 0.0 | 0.0 |
| 19Q2 (2) | 1.2 | -12.41 | 0.0 | 0.36 | 24.14 | 0.0 | 0.14 | -12.5 | 0.0 | 0.11 | -26.67 | 0.0 | 30.00 | 41.72 | 0.0 | 11.67 | -0.1 | 0.0 | 9.17 | -16.28 | 0.0 | 76 | 0.0 | 0.0 |
| 19Q1 (1) | 1.37 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 21.17 | 0.0 | 0.0 | 11.68 | 0.0 | 0.0 | 10.95 | 0.0 | 0.0 | 76 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.11 | 9.45 | 2.16 | 9.64 | 0.98 | 5.38 | 0.25 | -19.35 | 26.63 | 0.18 | 12.08 | -3.72 | 3.08 | -26.32 | 80 | 0.0 |
| 2022 (9) | 7.41 | 79.42 | 1.97 | 64.17 | 0.93 | 93.75 | 0.31 | 29.17 | 26.59 | -8.5 | 12.55 | 7.99 | 4.18 | -28.01 | 80 | 0.0 |
| 2021 (8) | 4.13 | -7.81 | 1.2 | -4.0 | 0.48 | -15.79 | 0.24 | -17.24 | 29.06 | 4.14 | 11.62 | -8.65 | 5.81 | -10.23 | 80 | 5.26 |
| 2020 (7) | 4.48 | -11.81 | 1.25 | -12.59 | 0.57 | -9.52 | 0.29 | -45.28 | 27.90 | -0.88 | 12.72 | 2.59 | 6.47 | -37.95 | 76 | -8.43 |
| 2019 (6) | 5.08 | -1.55 | 1.43 | 18.18 | 0.63 | 5.0 | 0.53 | -45.36 | 28.15 | 20.04 | 12.40 | 6.65 | 10.43 | -44.5 | 83 | 9.21 |
| 2018 (5) | 5.16 | 6.17 | 1.21 | 4.31 | 0.6 | 7.14 | 0.97 | 31.08 | 23.45 | -1.75 | 11.63 | 0.91 | 18.80 | 23.46 | 76 | -1.3 |
| 2017 (4) | 4.86 | -1.22 | 1.16 | 0.0 | 0.56 | -3.45 | 0.74 | -36.21 | 23.87 | 1.23 | 11.52 | -2.26 | 15.23 | -35.42 | 77 | -10.47 |
| 2016 (3) | 4.92 | -4.28 | 1.16 | -16.55 | 0.58 | 7.41 | 1.16 | 9.43 | 23.58 | -12.82 | 11.79 | 12.21 | 23.58 | 14.33 | 86 | 10.26 |
| 2015 (2) | 5.14 | -8.54 | 1.39 | -16.27 | 0.54 | 14.89 | 1.06 | 23.26 | 27.04 | -8.45 | 10.51 | 25.62 | 20.62 | 34.77 | 78 | 4.0 |
| 2014 (1) | 5.62 | -5.86 | 1.66 | 16.08 | 0.47 | -7.84 | 0.86 | -1.15 | 29.54 | 0 | 8.36 | 0 | 15.30 | 0 | 75 | 4.17 |
