玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.2212.83-6.640.45-6.25-8.160.2246.674.760.010.00.010.66-16.91-1.635.2129.9812.210.24-11.377.115113.443.44
23Q3 (19)3.742.19-3.610.48-2.042.130.15-11.76-6.250.010.00.012.83-4.145.954.01-13.65-2.740.27-2.143.744940.06.01
23Q2 (18)3.6613.31-1.080.498.896.520.170.00.00.010.0013.39-3.97.694.64-11.751.090.27-11.7504940.06.01
23Q1 (17)3.23-28.54-1.220.45-8.162.270.17-19.0513.330.010.0013.9328.513.545.2613.2814.740.3139.9404940.06.01
22Q4 (16)4.5216.4917.710.494.2613.950.2131.2510.530.010.0010.84-10.51-3.194.6512.67-6.10.22-14.1604946.016.01
22Q3 (15)3.884.8620.870.472.1714.630.16-5.886.670.010012.11-2.57-5.164.12-10.25-11.750.26004660.00.22
22Q2 (14)3.713.1512.80.464.554.550.1713.3313.3300012.43-7.6-7.324.590.160.470.00004660.0-1.69
22Q1 (13)3.27-14.844.810.442.334.760.15-21.05-11.7600013.4620.16-0.044.59-7.29-15.810.00004660.0-1.69
21Q4 (12)3.8419.631.590.434.880.00.1926.6758.3300011.20-12.33-1.564.955.8955.860.00004660.22-1.69
21Q3 (11)3.21-2.13-4.750.41-6.82-2.380.150.0-6.2500012.77-4.792.484.672.18-1.580.0000465-1.91.31
21Q2 (10)3.285.1319.710.444.7610.00.15-11.76-11.7600013.41-0.35-8.114.57-16.07-26.290.00004740.0-1.86
21Q1 (9)3.12-17.4618.180.42-2.335.00.1741.67-5.5600013.4618.34-11.155.4571.63-20.090.00004740.0-1.86
20Q4 (8)3.7812.173.280.432.38-2.270.12-25.0-14.2900011.38-8.72-5.383.17-33.13-17.010.00004743.271.28
20Q3 (7)3.3722.998.710.425.00.00.16-5.88-15.7900012.46-14.63-8.014.75-23.48-22.540.0000459-4.97-3.57
20Q2 (6)2.743.79-18.450.40.0-6.980.17-5.56-10.5300-100.014.60-3.6514.076.20-9.09.720.000-100.04830.02.11
20Q1 (5)2.64-27.87-13.730.4-9.09-14.890.1828.57-5.2600-100.015.1526.03-1.356.8278.259.810.000-100.04833.21-4.73
19Q4 (4)3.6618.060.00.444.760.00.14-26.320.0000.012.02-11.270.03.83-37.590.00.0000.0468-1.680.0
19Q3 (3)3.1-7.740.00.42-2.330.00.190.00.00-100.00.013.555.870.06.138.390.00.00-100.00.04760.630.0
19Q2 (2)3.369.80.00.43-8.510.00.190.00.00.010.00.012.80-16.680.05.65-8.930.00.30-8.930.0473-6.710.0
19Q1 (1)3.060.00.00.470.00.00.190.00.00.010.00.015.360.00.06.210.00.00.330.00.05070.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.84-3.391.860.540.714.410.0350.012.534.064.788.070.2055.265113.44
2022 (9)15.3614.121.858.190.683.030.020.012.04-5.24.43-9.710.13-12.374946.01
2021 (8)13.467.421.713.010.666.450.020.012.70-4.114.90-0.90.15-6.91466-1.69
2020 (7)12.53-4.931.66-5.140.62-13.890.02-33.3313.25-0.224.95-9.420.16-29.874740.21
2019 (6)13.18-9.481.75-6.910.72-2.70.03-25.013.282.835.467.480.23-17.15473-6.52
2018 (5)14.561.681.88-1.570.74-6.330.04100.012.91-3.195.08-7.870.2796.7506-0.78
2017 (4)14.322.651.910.00.7914.490.02-60.013.34-2.585.5211.530.14-61.035103.03
2016 (3)13.952.051.917.30.69-6.760.05-28.5713.695.154.95-8.630.36-30.014954.21
2015 (2)13.67-3.731.780.00.74-16.850.07-41.6713.023.885.41-13.630.51-39.414750.64
2014 (1)14.25.971.784.710.89-8.250.129.0912.5406.2700.8504725.59

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