玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.1311.5129.879.79130.9-3.2613.8680.47958.0213.2390.91647.464.99131.02760.343.36121.05784.210.2513.6419.0515.9155.98323.1451.828.18-12.7870.5928.0-90.8629.41-34.43104.3821.123.8333.0
23Q3 (19)32.40-0.1833.664.24-40.86-49.47.6818.15-16.166.9357.5-15.282.1686.21-31.431.5278.82-22.450.2215.79-8.3310.206.03-8.1947.9019.54-21.7455.15-50.01-39.6644.85535.14425.6420.341.0448.68
23Q2 (18)32.461.825.917.17-13.82-39.196.50108.33-51.384.4083.33-60.321.1678.46-75.530.8588.89-70.380.195.56-26.929.6254.91-35.6540.074.98-36.1110.31-58.6725.07-10.3193.82-186.9820.135.8922.45
23Q1 (17)31.8814.591.178.32-17.79-42.143.12138.17-79.652.4035.59-81.210.6512.07-88.910.4518.42-87.070.18-14.29-33.336.2165.16-62.938.17-35.75-44.93266.88-65.43184.56-166.8875.17-2785.4219.0119.7135.88
22Q4 (16)27.8214.77-1.710.1220.76-8.421.31-85.7-89.341.77-78.36-83.550.58-81.59-88.420.38-80.61-87.860.21-12.5-27.593.76-66.16-72.2759.41-2.94-13.8772.05744.77758.39-672.05-7975.95-6781.7215.8816.0810.12
22Q3 (15)24.24-20.91-23.688.38-28.92-50.39.16-31.49-45.88.18-26.24-41.93.15-33.54-54.221.96-31.71-55.250.24-7.69-22.5811.11-25.69-38.4161.21-2.3919.291.393.63-8.358.53-28.02951.5913.68-16.7910.95
22Q2 (14)30.65-2.73-5.9811.79-18.01-26.0413.37-12.79-22.8511.09-13.16-22.074.74-19.11-25.822.87-17.53-31.830.26-3.7-13.3314.95-10.69-19.1562.71-9.52-1.4188.19-5.96-4.1511.8590.7148.4616.4417.5118.02
22Q1 (13)31.5111.346.0614.3830.140.9815.3324.74-3.7112.7718.68-2.445.8616.9724.423.4811.182.050.27-6.93.8516.7423.45-2.8469.310.5767.0993.794.274.886.21-38.22-41.2413.99-2.986.63
21Q4 (12)28.30-10.8922.7811.05-34.461355.6812.29-27.28-63.3410.76-23.58-63.495.01-27.18-55.93.13-28.54-63.310.29-6.450.013.56-24.83-60.9968.9234.2295.2489.94-9.813525.7510.063497.0-90.214.4216.95-27.1
21Q3 (11)31.76-2.5840.4716.865.7776.5416.90-2.48-0.5314.08-1.05-8.636.887.6714.674.384.04-1.790.313.336.918.04-2.43-1.3151.35-19.2765.6599.728.3777.40.28-96.5-99.3612.33-11.491.31
21Q2 (10)32.609.7331.6615.9411.9460.217.338.8667.4414.238.7130.436.3935.6764.274.2123.4647.720.3015.3815.3818.497.3158.8563.6153.3565.6592.022.9-4.327.98-24.51108.4813.936.170
21Q1 (9)29.7128.89-2.3714.241718.182.8215.92-52.51-8.4513.09-55.58-11.254.71-58.54-25.123.41-60.02-27.60.26-10.34-18.7517.23-50.43-6.3641.4817.5119.6489.423506.0612.2510.58-89.7-47.9813.12-33.67-1.87
20Q4 (8)23.051.95-12.76-0.88-109.21-108.6333.5297.29206.9629.4791.24210.5411.3689.33159.368.5391.26153.870.290.0-17.1434.7690.15192.8435.3013.879.05-2.63-104.67-102.81102.63134.371438.3119.7862.5342.51
20Q3 (7)22.61-8.68-17.549.55-4.02-31.7416.9964.1511.1215.4141.2517.016.0054.24-0.664.4656.490.680.2911.54-14.7118.2857.0412.8431.00-19.279.1556.21-41.55-38.5343.791043.55412.212.17025.72
20Q2 (6)24.76-18.6311.339.95-28.16-8.7210.35-40.483.8110.91-26.0336.723.89-38.1634.62.85-39.4940.390.26-18.754.011.64-36.745.7238.4010.76-13.9496.1720.71-11.953.83-81.17141.520.00-100.0-100.0
20Q1 (5)30.4315.1835.7313.8535.7821.1717.3959.2556.114.7555.4356.256.2943.6195.344.7140.18102.150.32-8.5728.018.4055.0148.5134.677.11-13.7379.67-14.64-22.3420.33204.75883.8613.37-3.6752.45
19Q4 (4)26.42-3.650.010.20-27.090.010.92-28.580.09.49-27.940.04.38-27.480.03.36-24.150.00.352.940.011.87-26.730.032.3713.980.093.332.050.06.67-21.960.013.8843.390.0
19Q3 (3)27.4223.290.013.9928.350.015.2953.360.013.1765.040.06.04109.00.04.43118.230.00.3436.00.016.2047.140.028.40-36.350.091.45-16.270.08.55192.710.09.6821.150.0
19Q2 (2)22.24-0.80.010.90-4.640.09.97-10.50.07.98-15.470.02.89-10.250.02.03-12.880.00.250.00.011.01-11.140.044.6211.020.0109.226.460.0-9.22-255.530.07.99-8.890.0
19Q1 (1)22.420.00.011.430.00.011.140.00.09.440.00.03.220.00.02.330.00.00.250.00.012.390.00.040.190.00.0102.590.00.0-2.590.00.08.770.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.5216.557.51-33.891.4231.678.50-18.667.52-16.079.01-37.475.87-33.520.77-21.4311.11-9.3151.82-12.7888.36-18.711.6600.36-42.3820.2735.49
2022 (9)28.76-6.0711.36-21.761.0843.4910.45-32.888.96-31.1814.41-35.938.83-40.180.98-13.2712.25-27.059.41-13.8108.6916.51-8.6900.6325.0614.9611.14
2021 (8)30.6221.1214.5281.050.75-3.415.57-22.1113.02-27.4722.49-16.8914.76-26.971.130.016.78-20.8168.9295.2493.28132.446.71-88.80.50-24.2913.46-6.14
2020 (7)25.281.328.02-31.220.7818.8919.9967.017.9576.527.0666.9320.2166.891.13-5.0421.1963.1335.309.0540.13-58.7859.882172.40.66-4.8314.3438.42
2019 (6)24.9511.4311.660.950.6619.3711.97-2.4410.17-3.9716.21-0.5512.110.251.194.3912.99-2.4832.37-8.5697.363.462.64-55.290.6965.210.3635.25
2018 (5)22.39-18.4911.55-28.170.5536.0412.27-23.5510.59-23.0416.30-30.6112.08-29.691.14-8.813.32-21.035.401.7294.11-6.095.8900.4207.66-13.45
2017 (4)27.4729.8216.0845.390.4042.5316.0528.313.7625.4323.496.5317.187.981.25-13.7916.8628.934.80-10.86100.2113.33-0.2100.0008.8519.92
2016 (3)21.163.7811.06-2.120.28-2.812.514.610.975.2822.055.615.916.351.450.6913.084.3139.041.9688.42-6.4311.58110.480.0007.3810.31
2015 (2)20.3924.6311.3032.940.295.0911.9618.1810.4223.0220.8818.2314.9624.051.441.4112.5417.5338.29-7.1894.5012.525.50-65.660.0006.6915.74
2014 (1)16.3608.5000.288.8210.1208.47017.66012.0601.42-7.7910.67-23.5141.25-21.5983.99-8.1416.0187.340.0005.785.09

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