- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.16 | -29.7 | -53.85 | 0.17 | -10.53 | -10.53 | 0.4 | -21.57 | -11.11 | 0.17 | -19.05 | -19.05 | 3.29 | 27.27 | 93.86 | 7.75 | 11.57 | 92.59 | 3.29 | 15.15 | 75.4 | 915 | 0.0 | 0.0 |
| 23Q3 (19) | 7.34 | -18.98 | -37.16 | 0.19 | -9.52 | -20.83 | 0.51 | 13.33 | -15.0 | 0.21 | -30.0 | -25.0 | 2.59 | 11.68 | 25.98 | 6.95 | 39.89 | 35.26 | 2.86 | -13.6 | 19.35 | 915 | 0.0 | -6.15 |
| 23Q2 (18) | 9.06 | 0.55 | -16.34 | 0.21 | 31.25 | 16.67 | 0.45 | 18.42 | -2.17 | 0.3 | 42.86 | 57.89 | 2.32 | 30.53 | 39.46 | 4.97 | 17.77 | 16.94 | 3.31 | 42.07 | 88.74 | 915 | 0.0 | -6.15 |
| 23Q1 (17) | 9.01 | -19.41 | 1.46 | 0.16 | -15.79 | 6.67 | 0.38 | -15.56 | 11.76 | 0.21 | 0.0 | 31.25 | 1.78 | 4.49 | 5.13 | 4.22 | 4.78 | 10.15 | 2.33 | 24.08 | 29.36 | 915 | 0.0 | -6.15 |
| 22Q4 (16) | 11.18 | -4.28 | 52.52 | 0.19 | -20.83 | 18.75 | 0.45 | -25.0 | -4.26 | 0.21 | -25.0 | 5.0 | 1.70 | -17.29 | -22.14 | 4.03 | -21.65 | -37.23 | 1.88 | -21.65 | -31.16 | 915 | -6.15 | -6.15 |
| 22Q3 (15) | 11.68 | 7.85 | 5.51 | 0.24 | 33.33 | 14.29 | 0.6 | 30.43 | -3.23 | 0.28 | 47.37 | 16.67 | 2.05 | 23.63 | 8.32 | 5.14 | 20.94 | -8.28 | 2.40 | 36.64 | 10.57 | 975 | 0.0 | -11.2 |
| 22Q2 (14) | 10.83 | 21.96 | -7.83 | 0.18 | 20.0 | 5.88 | 0.46 | 35.29 | 119.05 | 0.19 | 18.75 | 11.76 | 1.66 | -1.61 | 14.88 | 4.25 | 10.93 | 137.66 | 1.75 | -2.63 | 21.26 | 975 | 0.0 | -11.2 |
| 22Q1 (13) | 8.88 | 21.15 | -5.23 | 0.15 | -6.25 | -11.76 | 0.34 | -27.66 | -19.05 | 0.16 | -20.0 | -20.0 | 1.69 | -22.61 | -6.9 | 3.83 | -40.29 | -14.58 | 1.80 | -33.96 | -15.59 | 975 | 0.0 | -11.2 |
| 21Q4 (12) | 7.33 | -33.79 | -19.18 | 0.16 | -23.81 | -20.0 | 0.47 | -24.19 | 38.24 | 0.2 | -16.67 | -9.09 | 2.18 | 15.07 | -1.01 | 6.41 | 14.49 | 71.05 | 2.73 | 25.85 | 12.49 | 975 | -11.2 | -11.2 |
| 21Q3 (11) | 11.07 | -5.79 | 16.53 | 0.21 | 23.53 | 0.0 | 0.62 | 195.24 | 40.91 | 0.24 | 41.18 | 14.29 | 1.90 | 31.12 | -14.18 | 5.60 | 213.37 | 20.92 | 2.17 | 49.85 | -1.92 | 1098 | 0.0 | 17.94 |
| 21Q2 (10) | 11.75 | 25.4 | 20.88 | 0.17 | 0.0 | 0.0 | 0.21 | -50.0 | -51.16 | 0.17 | -15.0 | 0.0 | 1.45 | -20.26 | -17.28 | 1.79 | -60.13 | -59.6 | 1.45 | -32.22 | -17.28 | 1098 | 0.0 | 17.94 |
| 21Q1 (9) | 9.37 | 3.31 | 64.1 | 0.17 | -15.0 | 13.33 | 0.42 | 23.53 | 35.48 | 0.2 | -9.09 | 33.33 | 1.81 | -17.72 | -30.94 | 4.48 | 19.57 | -17.44 | 2.13 | -12.0 | -18.75 | 1098 | 0.0 | -11.74 |
| 20Q4 (8) | 9.07 | -4.53 | 7.08 | 0.2 | -4.76 | -4.76 | 0.34 | -22.73 | -42.37 | 0.22 | 4.76 | 414.29 | 2.21 | -0.25 | -11.06 | 3.75 | -19.06 | -46.19 | 2.43 | 9.73 | 393.5 | 1098 | 17.94 | -11.74 |
| 20Q3 (7) | 9.5 | -2.26 | -13.4 | 0.21 | 23.53 | 0.0 | 0.44 | 2.33 | -29.03 | 0.21 | 23.53 | -52.27 | 2.21 | 26.39 | 15.47 | 4.63 | 4.7 | -18.05 | 2.21 | 26.39 | -44.89 | 931 | 0.0 | -25.16 |
| 20Q2 (6) | 9.72 | 70.23 | -19.34 | 0.17 | 13.33 | -15.0 | 0.43 | 38.71 | 16.22 | 0.17 | 13.33 | 13.33 | 1.75 | -33.42 | 5.38 | 4.42 | -18.52 | 44.07 | 1.75 | -33.42 | 40.5 | 931 | -25.16 | -25.16 |
| 20Q1 (5) | 5.71 | -32.59 | -44.07 | 0.15 | -28.57 | -21.05 | 0.31 | -47.46 | -3.12 | 0.15 | 314.29 | 0.0 | 2.63 | 5.95 | 41.17 | 5.43 | -22.06 | 73.22 | 2.63 | 417.86 | 78.81 | 1244 | 0.0 | 0.0 |
| 19Q4 (4) | 8.47 | -22.79 | 0.0 | 0.21 | 0.0 | 0.0 | 0.59 | -4.84 | 0.0 | -0.07 | -115.91 | 0.0 | 2.48 | 29.52 | 0.0 | 6.97 | 23.25 | 0.0 | -0.83 | -120.6 | 0.0 | 1244 | 0.0 | 0.0 |
| 19Q3 (3) | 10.97 | -8.96 | 0.0 | 0.21 | 5.0 | 0.0 | 0.62 | 67.57 | 0.0 | 0.44 | 193.33 | 0.0 | 1.91 | 15.34 | 0.0 | 5.65 | 84.06 | 0.0 | 4.01 | 222.21 | 0.0 | 1244 | 0.0 | 0.0 |
| 19Q2 (2) | 12.05 | 18.02 | 0.0 | 0.2 | 5.26 | 0.0 | 0.37 | 15.62 | 0.0 | 0.15 | 0.0 | 0.0 | 1.66 | -10.81 | 0.0 | 3.07 | -2.03 | 0.0 | 1.24 | -15.27 | 0.0 | 1244 | 0.0 | 0.0 |
| 19Q1 (1) | 10.21 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 1.86 | 0.0 | 0.0 | 3.13 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 1244 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.56 | -28.21 | 0.73 | -3.95 | 1.74 | -5.95 | 0.89 | 5.95 | 2.39 | 33.8 | 5.69 | 31.02 | 2.91 | 47.59 | 915 | 0.0 |
| 2022 (9) | 42.57 | 7.74 | 0.76 | 7.04 | 1.85 | 8.19 | 0.84 | 2.44 | 1.79 | -0.65 | 4.35 | 0.41 | 1.97 | -4.92 | 915 | -6.15 |
| 2021 (8) | 39.51 | 16.21 | 0.71 | -2.74 | 1.71 | 11.76 | 0.82 | 7.89 | 1.80 | -16.3 | 4.33 | -3.82 | 2.08 | -7.15 | 975 | -11.2 |
| 2020 (7) | 34.0 | -18.45 | 0.73 | -8.75 | 1.53 | -19.47 | 0.76 | 13.43 | 2.15 | 11.89 | 4.50 | -1.26 | 2.24 | 39.09 | 1098 | 17.94 |
| 2019 (6) | 41.69 | -8.91 | 0.8 | -13.98 | 1.9 | 18.01 | 0.67 | -6.94 | 1.92 | -5.56 | 4.56 | 29.56 | 1.61 | 2.16 | 931 | -25.16 |
| 2018 (5) | 45.77 | 15.64 | 0.93 | 1.09 | 1.61 | 7.33 | 0.72 | -25.77 | 2.03 | -12.58 | 3.52 | -7.18 | 1.57 | -35.81 | 1244 | 22.32 |
| 2017 (4) | 39.58 | -8.15 | 0.92 | 9.52 | 1.5 | -10.71 | 0.97 | -14.91 | 2.32 | 19.24 | 3.79 | -2.8 | 2.45 | -7.37 | 1017 | -0.88 |
| 2016 (3) | 43.09 | -11.43 | 0.84 | -25.0 | 1.68 | -1.18 | 1.14 | -14.29 | 1.95 | -15.32 | 3.90 | 11.57 | 2.65 | -3.23 | 1026 | -10.86 |
| 2015 (2) | 48.65 | -9.47 | 1.12 | 19.15 | 1.7 | 1.19 | 1.33 | 18.75 | 2.30 | 31.61 | 3.49 | 11.78 | 2.73 | 31.17 | 1151 | -26.92 |
| 2014 (1) | 53.74 | 12.4 | 0.94 | 10.59 | 1.68 | 21.74 | 1.12 | 16.67 | 1.75 | 0 | 3.13 | 0 | 2.08 | 0 | 1575 | -15.96 |
