- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.72 | 34.78 | 53.09 | 0.06 | 0.0 | -25.0 | 0.09 | -10.0 | -10.0 | 0.18 | 5.88 | -18.18 | 1.61 | -25.81 | -51.01 | 2.42 | -33.23 | -41.21 | 4.84 | -21.44 | -46.55 | 74 | 5.71 | 5.71 |
| 23Q3 (19) | 2.76 | 8.66 | 18.45 | 0.06 | 20.0 | 20.0 | 0.1 | 0.0 | -9.09 | 0.17 | 0.0 | 0.0 | 2.17 | 10.43 | 1.3 | 3.62 | -7.97 | -23.25 | 6.16 | -7.97 | -15.58 | 70 | 0.0 | 2.94 |
| 23Q2 (18) | 2.54 | 25.12 | -16.72 | 0.05 | -16.67 | 0.0 | 0.1 | 11.11 | 0.0 | 0.17 | 0.0 | 6.25 | 1.97 | -33.4 | 20.08 | 3.94 | -11.2 | 20.08 | 6.69 | -20.08 | 27.58 | 70 | 0.0 | 2.94 |
| 23Q1 (17) | 2.03 | -16.46 | 31.82 | 0.06 | -25.0 | 20.0 | 0.09 | -10.0 | 12.5 | 0.17 | -22.73 | 6.25 | 2.96 | -10.22 | -8.97 | 4.43 | 7.73 | -14.66 | 8.37 | -7.5 | -19.4 | 70 | 0.0 | 2.94 |
| 22Q4 (16) | 2.43 | 4.29 | 64.19 | 0.08 | 60.0 | 60.0 | 0.1 | -9.09 | 42.86 | 0.22 | 29.41 | 37.5 | 3.29 | 53.42 | -2.55 | 4.12 | -12.83 | -12.99 | 9.05 | 24.09 | -16.26 | 70 | 2.94 | 2.94 |
| 22Q3 (15) | 2.33 | -23.61 | 54.3 | 0.05 | 0.0 | 0.0 | 0.11 | 10.0 | 57.14 | 0.17 | 6.25 | 13.33 | 2.15 | 30.9 | -35.19 | 4.72 | 43.99 | 1.84 | 7.30 | 39.08 | -26.55 | 68 | 0.0 | 0.0 |
| 22Q2 (14) | 3.05 | 98.05 | 134.62 | 0.05 | 0.0 | 0.0 | 0.1 | 25.0 | 66.67 | 0.16 | 0.0 | 6.67 | 1.64 | -49.51 | -57.38 | 3.28 | -36.89 | -28.96 | 5.25 | -49.51 | -54.54 | 68 | 0.0 | 0.0 |
| 22Q1 (13) | 1.54 | 4.05 | 17.56 | 0.05 | 0.0 | 25.0 | 0.08 | 14.29 | 14.29 | 0.16 | 0.0 | 6.67 | 3.25 | -3.9 | 6.33 | 5.19 | 9.83 | -2.78 | 10.39 | -3.9 | -9.26 | 68 | 0.0 | 0.0 |
| 21Q4 (12) | 1.48 | -1.99 | 0 | 0.05 | 0.0 | 0 | 0.07 | 0.0 | 0 | 0.16 | 6.67 | 0 | 3.38 | 2.03 | 0 | 4.73 | 2.03 | 0 | 10.81 | 8.83 | 0 | 68 | 0.0 | 0 |
| 21Q3 (11) | 1.51 | 16.15 | 0 | 0.05 | 0.0 | 0 | 0.07 | 16.67 | 0 | 0.15 | 0.0 | 0 | 3.31 | -13.91 | 0 | 4.64 | 0.44 | 0 | 9.93 | -13.91 | 0 | 68 | 0.0 | 0 |
| 21Q2 (10) | 1.3 | -0.76 | 0 | 0.05 | 25.0 | 0 | 0.06 | -14.29 | 0 | 0.15 | 0.0 | 0 | 3.85 | 25.96 | 0 | 4.62 | -13.63 | 0 | 11.54 | 0.77 | 0 | 68 | 0.0 | 0 |
| 21Q1 (9) | 1.31 | 0 | 0 | 0.04 | 0 | 0 | 0.07 | 0 | 0 | 0.15 | 0 | 0 | 3.05 | 0 | 0 | 5.34 | 0 | 0 | 11.45 | 0 | 0 | 68 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.05 | 18.31 | 0.23 | -4.17 | 0.37 | -5.13 | 0.7 | -1.41 | 2.08 | -19.0 | 3.35 | -19.81 | 6.33 | -16.67 | 74 | 5.71 |
| 2022 (9) | 9.34 | 66.79 | 0.24 | 26.32 | 0.39 | 50.0 | 0.71 | 14.52 | 2.57 | -24.26 | 4.18 | -10.06 | 7.60 | -31.34 | 70 | 2.94 |
| 2021 (8) | 5.6 | 48.94 | 0.19 | -5.0 | 0.26 | -27.78 | 0.62 | 0.0 | 3.39 | -36.21 | 4.64 | -51.51 | 11.07 | -32.86 | 68 | 0.0 |
| 2020 (7) | 3.76 | 0.0 | 0.2 | 0.0 | 0.36 | 50.0 | 0.62 | 0.0 | 5.32 | 0.0 | 9.57 | 50.0 | 16.49 | 0.0 | 68 | 1.49 |
| 2019 (6) | 3.76 | 30.1 | 0.2 | 11.11 | 0.24 | 4.35 | 0.62 | 8.77 | 5.32 | -14.6 | 6.38 | -19.8 | 16.49 | -16.4 | 67 | 6.35 |
| 2018 (5) | 2.89 | 17.0 | 0.18 | -21.74 | 0.23 | 0.0 | 0.57 | 5.56 | 6.23 | -33.11 | 7.96 | -14.53 | 19.72 | -9.78 | 63 | -3.08 |
| 2017 (4) | 2.47 | -9.85 | 0.23 | -11.54 | 0.23 | 0.0 | 0.54 | 1.89 | 9.31 | -1.87 | 9.31 | 10.93 | 21.86 | 13.02 | 65 | 0.0 |
| 2016 (3) | 2.74 | 8.73 | 0.26 | 13.04 | 0.23 | 0.0 | 0.53 | 1.92 | 9.49 | 3.97 | 8.39 | -8.03 | 19.34 | -6.26 | 65 | 0.0 |
| 2015 (2) | 2.52 | -27.79 | 0.23 | 4.55 | 0.23 | 0.0 | 0.52 | 0.0 | 9.13 | 44.79 | 9.13 | 38.49 | 20.63 | 38.49 | 65 | -7.14 |
| 2014 (1) | 3.49 | 0 | 0.22 | 0 | 0.23 | 0 | 0.52 | 0 | 6.30 | 0 | 6.59 | 0 | 14.90 | 0 | 70 | 0 |
