- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.42 | -14.79 | 32.24 | 0.05 | 66.67 | 66.67 | 0.22 | -8.33 | 10.0 | 0.17 | 6.25 | 6.25 | 2.07 | 95.59 | 26.03 | 9.09 | 7.58 | -16.82 | 7.02 | 24.69 | -19.65 | 575 | 0.0 | 0 |
| 23Q4 (19) | 2.84 | 20.34 | 16.39 | 0.03 | -25.0 | 0.0 | 0.24 | 9.09 | 60.0 | 0.16 | -5.88 | -20.0 | 1.06 | -37.68 | -14.08 | 8.45 | -9.35 | 37.46 | 5.63 | -21.79 | -31.27 | 575 | 0 | 0 |
| 23Q3 (18) | 2.36 | 17.41 | -20.27 | 0.04 | 33.33 | 0.0 | 0.22 | 0.0 | 0.0 | 0.17 | 6.25 | 13.33 | 1.69 | 13.56 | 25.42 | 9.32 | -14.83 | 25.42 | 7.20 | -9.51 | 42.15 | 0 | 0 | 0 |
| 23Q2 (17) | 2.01 | 9.84 | -70.74 | 0.03 | 0.0 | -57.14 | 0.22 | 10.0 | -68.12 | 0.16 | 0.0 | -52.94 | 1.49 | -8.96 | 46.48 | 10.95 | 0.15 | 8.98 | 7.96 | -8.96 | 60.84 | 0 | 0 | 0 |
| 23Q1 (16) | 1.83 | -25.0 | 0 | 0.03 | 0.0 | 0 | 0.2 | 33.33 | 0 | 0.16 | -20.0 | 0 | 1.64 | 33.33 | 77.87 | 10.93 | 77.78 | 20.59 | 8.74 | 6.67 | 32.37 | 0 | 0 | 0 |
| 22Q4 (15) | 2.44 | -17.57 | -62.52 | 0.03 | -25.0 | -50.0 | 0.15 | -31.82 | -74.58 | 0.2 | 33.33 | -53.49 | 1.23 | -9.02 | 33.4 | 6.15 | -17.29 | -32.17 | 8.20 | 61.75 | 24.09 | 0 | 0 | 0 |
| 22Q3 (14) | 2.96 | -56.91 | 0 | 0.04 | -42.86 | 0 | 0.22 | -68.12 | 0 | 0.15 | -55.88 | 0 | 1.35 | 32.63 | 23.94 | 7.43 | -26.0 | -25.44 | 5.07 | 2.39 | 54.92 | 0 | 0 | 0 |
| 22Q2 (13) | 6.87 | 0 | 7.01 | 0.07 | 0 | 0.0 | 0.69 | 0 | 7.81 | 0.34 | 0 | 61.9 | 1.02 | 10.55 | -6.55 | 10.04 | 10.82 | 0.75 | 4.95 | -25.07 | 51.3 | 0 | 0 | 0 |
| 22Q1 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.92 | 0.0 | 0 | 9.06 | 0.0 | 0 | 6.61 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (11) | 6.51 | 0 | 0 | 0.06 | 0 | 0 | 0.59 | 0 | 0 | 0.43 | 0 | 0 | 0.92 | -15.47 | 0 | 9.06 | -9.09 | 0 | 6.61 | 101.93 | 0 | 0 | 0 | 0 |
| 21Q3 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.09 | 0.0 | 0 | 9.97 | 0.0 | 0 | 3.27 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (9) | 6.42 | 0 | 0 | 0.07 | 0 | 0 | 0.64 | 0 | 0 | 0.21 | 0 | 0 | 1.09 | 0 | 0 | 9.97 | 0 | 0 | 3.27 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.05 | -26.24 | 0.13 | -13.33 | 0.87 | -17.92 | 0.65 | -7.14 | 1.44 | 17.5 | 9.61 | 11.28 | 7.18 | 25.9 | 0 | 0 |
| 2022 (9) | 12.27 | -5.03 | 0.15 | 15.38 | 1.06 | -13.82 | 0.7 | 9.38 | 1.22 | 21.5 | 8.64 | -9.26 | 5.70 | 15.17 | 0 | 0 |
| 2021 (8) | 12.92 | 26.42 | 0.13 | 8.33 | 1.23 | 7.89 | 0.64 | 45.45 | 1.01 | -14.31 | 9.52 | -14.65 | 4.95 | 15.06 | 0 | 0 |
| 2020 (7) | 10.22 | 38.86 | 0.12 | 9.09 | 1.14 | 62.86 | 0.44 | 15.79 | 1.17 | -21.44 | 11.15 | 17.28 | 4.31 | -16.61 | 0 | 0 |
| 2019 (6) | 7.36 | 0 | 0.11 | 0 | 0.7 | 0 | 0.38 | 0 | 1.49 | 0 | 9.51 | 0 | 5.16 | 0 | 0 | 0 |
